If you were to ask any social media manager what is most important with their job, they would most likely say engagement. Engagement is one of the main aspects that can give your social media presence an edge over your competitors. When trying to find the best social media engagement tools for your brand, you need to consider a number of different aspects, including features, integrations, support, pricing and overall design.
Have you ever wondered how to use social media engagement tools? Maybe you’re looking for social media engagement tools free or learning about social media engagement tools. Whatever your social media needs, we’ve got you covered here! Let’s check out these top social media engagement tools together!
Statusbrew
Statusbrew is a full fledged social media engagement tool that supports Instagram, Facebook, Twitter, YouTube, LinkedIn, and even Google My Business.!
It empowers you to make each customer feel valued and ensures long-term loyalty by responding quickly to customer queries across social with Statusbrew’s unified Engage inbox.
One Inbox For All Your Messages
Get real time updates about all your conversations and messages from Facebook, Twitter, Instagram, LinkedIn into a single stream.
Automated Workflows
Automatically hide, delete, reply & assign conversations to your team based on their status, type, and social channel. Statusbrew’s notification system notifies you instantly on the most convenient channel (for real-time responses) be it Slack, Mobile, Desktop, & Email.
Actionable Insights
Understand which days and hours your team is busiest in a day, measure their performance by analyzing their response time, conversation volume, and conversations closed.
and much more!
Take a look at Statusbrew’s engagement features & claim your free 7 day trial for Statusbrew when you sign up.
Hootsuite
Hootsuite help you provide efficient & personalized customer service on social media. Hootsuite’s social inbox helps you monitor & respond to messages from different networks.
You can set permission levels for team members, quickly create and assign tasks. Through a single dashboard, any team member can respond to messages, comments, and mentions promptly.
Summing Up: Hootsuite is one of the best & most used social media engagement tool in the market right now. But it does have a couple of issues, such as the dated interface and a steep learning curve.
MissingLettr
Let’s just accept it, creating social media content is a time-consuming process. This is what Missinglettr is solving for agencies and content creators. This is perhaps the fastest way to automatically create social media content from your existing articles.
Nonetheless, Missinglettr also takes care of social media scheduling and publishing.
Crowdfire
Crowdfire is a popular tool that can help you manage and schedule content on Twitter. Apart from Twitter, they also support other social media networks such as Instagram, LinkedIn, Facebook and Pinterest.
One thing I like the most about Crowdfire is the topic suggestion. It let you discover articles based on topics that you are interested in and with one click you can also add them to your Twitter or other social media account. It also suggests the best time to tweet which is a bonus.
This is one social media tool you should check out.
AgoraPulse
If I have to recommend only one solution for managing your Twitter profile, that will be AgoraPulse.
This is one of the best social media marketing and engagement tools on this whole list for dramatically increasing your engagement on Twitter, Facebook, and a few other supported platforms.
While you are picking the right social media marketing tool for this job, you should look for one who lets you publish, monitor and engage from a single dashboard.
If your business has a social media team, the team feature of AgoraPulse will make your life easier.
It’s their mobile apps that let me monitor all my twitter profile (@ShoutMeLoud and personal profile @Twitter). The best part is, they also allow saved replies option. The template feature is handy when you have to answer the same questions repeated times.
PostPlanner
Naturally, a big part of your social media is your own content, but a great way to fill in gaps and ensure you’ve always got interesting content going out on your channels is to share other content that is relevant to your industry. The problem with that is, finding the right content that fits your audience and that is likely to actually result in increased engagement can be incredibly time consuming.
Instead, you can use PostPlanner to help you find awesome content that is already performing well on social media. Find the best content, schedule it, and see how it performs! PostPlanner can handle all of that if you want it to (or you can simply find the content and then use another tool to schedule it if you already have a preferred tool).
We like PostPlanner because of how much time it will save you. When it comes to content marketing, the majority of your time should go towards developing your own quality content, not searching the Internet. PostPlanner takes over that role for you, and allows you to schedule those posts at optimized times to help even further the potential for engagement.
OneStream
The past few years has seen a major increase in live video. People love it! It is a great type of content to incorporate into your social media marketing strategy, but let’s face it, it isn’t always convenient. Instead of finding the perfect time to record your live stream, why not pre record it and stream it at the optimal time? You can do that with OneStream!
Research shows that people will watch a live video three times longer than a pre-recorded one. Instead of live streaming at 2am when you finally have time to record, you can use OneStream to produce quality ‘live’ video content, and then schedule it to stream at a better time.
We recommend scheduling your live videos for various times in order to see what results in the best engagement rates. Maybe your audience is comprised of night owls and they want to watch your live video at midnight! Or, perhaps you find the best results posting around 7pm when people are home from work, or 12pm while they are at lunch. You won’t know unless you try. OneStream makes it far easier for you to try out various times without having to actually stream live at those times. Record your video at a time that is convenient for you, and stream them whenever you want!
OneStream connects with most of the major social media platforms that have live video capability- including YouTube, Facebook, and Twitter.
IFTTT
We have discussed If This, Then That (IFTTT) in the past when we rounded up our favorite marketing automation tools. It made our list again for social media engagement tools because it is so useful, quick, and best of all- free.
Part of what makes social media marketing so time consuming these days is that there are so many different platforms to keep up with. A tool like IFTTT helps make it easier to keep all of your platforms updated with recent posts. Previously, we discussed the ‘recipe’ that will share your Instagram post on Twitter to look like a native post (instead of that annoying Instagram link that no one clicks on). The result? Better engagement without having to spend any more time!
Another recipe we like (as shown above) will upload your Instagram posts to an album on Facebook. This is a quick and easy way to share your content on multiple platforms in order to maximize your engagement potential without having to manually upload your photos to numerous places. One and done! We love a good time saver, and IFTTT is just that.
Conclusion:
There’s a lot of buzz around social media at the moment. More and more companies are creating profiles on the various social networks, which has opened up opportunities for businesses reaching out to consumers. Users can also engage with each other and you can create communities around your brand. Why not take advantage of this and use these tools to engage with customers instead of just relying on your old marketing tactics?