Best Social Media Lead Generation Tools will help your business generate leads at an affordable price. I have hand-selected the best social media engagement tools in the industry so you can benefit from powerful features without breaking the bank. When you purchase Best Social Media Lead Generation Tools, you will receive detailed video descriptions of each component (that I’ve personally set up and optimized), detailed step-by-step tutorials for setting them up, and actionable coaching on how to use these tools for maximum effectiveness.
Getting leads for your business can be time-consuming if you don’t know where to start. The best lead generation tools tackle the problem head on. This review highlights the nine best social media lead generation tools so you can start getting consistent leads for your business today.
Run social media paid ads for generating leads
As per Gartner, “CMOs spent more than 21% of their marketing budget on advertising with 66% of that going to paid social media digital channels”.
Businesses that run paid ads campaigns encounter benefits such as reaching out to the exact audience, increased engagement, fan growth, and many more. But what about paid social media advertising strategy?
Running paid social media ads involves capturing the right data, getting vital insights, and using them to make your paid social media more powerful and effective than ever. If done in the right way, it acts as a great social media lead gen tool by saving business time and costs.
AdEspresso is a great tool that helps your social media lead generation strategy to rise above the fray.
Some key tips on how to run a successful paid advertising strategy.
- Define your paid social media objectives and core KPIs – Is it for increasing brand awareness and start conversations or increase purchases that can be directly attributed to your social efforts.
- Connect all your owned ad accounts in one place – One of the core challenges faced by marketers is proving marketing ROI, and to do that, they need to connect data across channels data in one place, then measure & analyze it all together.
Automate your social media lead generation with chatbots
Instant messaging & chatbots are in vogue and have become powerful weapons for marketers today. Chatbots allow businesses to connect with their prospects even better than humans can, while at the same time dramatically lowering overhead costs.
You as a business won’t succeed by asking customers to reach out to you, in today’s omni-channel world. Instead, you have to meet them where they already are. 12% of people on the planet use Facebook Messenger in any given month. Hence, it is vital to allow consumers to make purchases without leaving the app.
Here is how chatbots helped customers of Omega bank to focus their research.
When customers ask for information about credit cards, the chatbot pulls options from Omega Bank’s website for them to browse. If they come across a product that interests them, they can click for more details or choose to browse a more targeted list. For example, when clicked “See more like this,” the chatbot displays other Omega credit cards that offer rewards.
Here is how chatbots act as the best social media lead generation tools.
- With AI bots, businesses can serve up predefined responses to customer queries across social platforms.
- Bots can decipher the intent of your visitors. If you know the intent, you know what will be your next action, which acts as the secret sauce of lead nurturing.
- Chatbots can use the previous interaction history to develop a specific profile of each customer, allowing them to deliver personalized messages, content, and product suggestions.
Build a social media community
Is your business having a social community? If NO, build it right now. You might ask why is it necessary to build the community on social media?
Social media community can be the best way you can stay connected with your customers. When you engage your social followers on their ways, you increase your visibility and reach. Having a community of loyal customers can make a big difference to your business and help to sustain in the market for a long time.
Singapore Airlines for example on how they used Twitter as a strong tool for branding. Their Twitter account is used for branding having gorgeous photos that have the Singapore Airlines logo in the bottom right hand corner.
Here are some social media lead generation tips for both B2B & B2C businesses to expand followers.
- Host social conversations: If you want to host social conversations, make sure that you unite them over their interest zone. It boosts the activity and builds momentum for your business.
- Provide incentives to your community members: You can showcase your social followers about the most shared content or start exciting conversations on your page. Give back to the members who go beyond in terms of engagement.
- Build personal relationships with customers: You can show your community people how dedicated you are to them by responding quickly to their posts and questions. The personal touch you give builds relationships and makes them feel connected to the community.
- Give your followers a voice: Your social community members will definitely feel special about being part of the bigger picture. You should provide them enough room to share their views and opinions.
So it is very important to listen to what the members of your community have to say and highlight their inputs.
SentiOne
Want to attract customers? You have to listen to them and know what it is they’re looking for.
Social listening is one of the most powerful tools we have to do this, as platforms provide a more open means of learning more about our target audience and responding in real time.
SentiOne is part social listening platform, part reputation management solution.
What makes SentiOne stand out in the crowd of competitors is their actionable insights.
You can see your most engaged community members, identify influencers (“opinion leaders”), discover when your brand is most actively discussed (to monitor more carefully at that time and day), etc.
It’s a great way to work out a more effective strategy when it comes to being present, engaging and posting.
Launch compelling lead magnet offers
The right incentive can often compel people to freely share their information with you. For this, you’ll need to create enticing lead magnet offers that people want. This could be anything from a research report to a free tool. You could also offer discount codes, case studies, webinars, whitepapers and more.
LinkedIn Marketing Solutions promoting a free LinkedIn Insight Tag tool is an excellent example.
Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content.
We predict that 1 out of 4 remote workers will be supported by new forms of #AI by the end of 2021. Download our #ForrPredictions to learn more: https://t.co/gJuL4GeYg3 #wfh pic.twitter.com/dFNMGSbt6A
— Forrester (@forrester) November 29, 2020
Conclusion
Social media marketing can be a powerful lead generation tool for small business owners. This comparison chart will help you narrow it down, providing an overview of the top social media lead generation tools on the market– along with their most important features.