The right social media management platform can take an agency’s social campaigns to the next level. We analyzed hundreds of candidates in order to create our list of the top 3, based on how well each one works in different social networks, SEO, team collaboration capabilities, customer service, and more. What started out as a small research project has grown into a comprehensive look at all of the major social media management platforms out there. We hope you find it useful when choosing which platform is right for your business.
Manage up to 15 social media accounts with Hootsuite, the best social media management platform. Save time surfacing your most important conversations, and stay on top of the entire social media universe with Hootsuite’s Collect feature.
Hootsuite
Manage all your social media in one place
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
Sprout Social
Real people. Real brands. Real connection.
Prices: $99, $149, and $249 per user per month (with a 30-day free trial)
Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.
Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
Agora Pulse
Social media management simplified
Prices: Free, $79 per month, $159 per month, plus enterprise options
Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.
Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
Sendible
The #1 social media management tool for agencies
Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)
Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
Missinglettr
This is a social media tool for agencies that lets the user create targeted and automated social media campaigns for the clients with a focus on blog posts.
The user can review, approve the social updates pre-filled with quotes and images and schedule posts for the next 12 months.
Remember how Buffer pulls out images from the link inserted in the dialog box? That’s how Missinglettr works but here it pulls out content from within the blog and converts the text into an image.
I can’t think of any other tool that allows the users to maximize the engagement potential of every blog post published.
Agency features
a. Supreme hashtag functionality
Missinglettr has the ability to determine the popularity of hashtags used on Twitter. One of the biggest concerns for any marketer is to choose the right hashtags to boost audience engagement.
With Missinglettr, it is possible to note which hashtags perform the best based on the number of retweets.
b. External approval
The involvement of clients is important even if the agency is just promoting their blog posts. With Missinglettr’s “external approval” feature, the user can send the client link to the social campaign and get subsequent feedback or approval.
There is no hassle of creating a separate Missinglettr account for the clients. They just need the link to make an informed decision.
This way, the clients can never be left behind in the campaign planning process.
Plus, both the team can enjoy a greater level of transparency. There will be smoother and faster communication.
c. Easy social media connection
With Missinglettr it is easy to promote published blogs consistently across all social media channels – all year long. This social media tool for digital marketing agency enables branded content that is designed to specifically encourage clicks.
Continuous promotion of blog posts through major social media platforms ensure increased website traffic and growing audience engagement. It is an integral component of any good social media tools for content managementment agencies.
d. YET TO BE RELEASED: Custom campaigns
Missinglettr is in the process of creating a custom campaign option where the user will be able to tweak durations, frequencies, and auto-repeat rules on his posting activities.
Pricing
Missinglettr caters to two kinds of end-users – individuals(3 social profiles) and teams(8 social profiles).
It is available in 2 plans solo and pro.
In each of the options, the user can enjoy the benefit of external campaign approvals by the clients.
For each plan, it encourages a 14-day free trial without credit card details. The user is free to cancel his subscription at any point.
Integrations
Missinglettr integrates with the following social networks: Facebook, Twitter, LinkedIn, Google+.
It doesn’t have integration with Pinterest and Instagram currently, but as per the website, Missinlettr would soon roll out Pinterest integration.
Update: Missinglettr is GDPR and CCPA compliant and it has taken all the steps to ensure the adherence to the new data protection laws.
eclincher
Platforms: Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok
G2 Ranking: 4.7 out of 5
eclincher might just be the best kept secret in social media due to their grassroots ‘word of mouth’ content marketing efforts in the past. ec, as brand advocates tote, has been reviewed as “the swiss-army knife of social media”.
why eclincher?
They are pushing out extremely more value to marketing agencies and larger business teams, than their competitors.
You might expect that customer service is a standard in general. But, in the SaaS world eclincher’s support team really takes the clients’ expectation of service seriously, and not just because they are 24/7.
You’ll capture some serious social media ROI using eclincher’s social media management tool. Centered around marketing automations, eclincher helps social media managers save time using a single dashboard with this digital marketing platform, automate mundane marketing tasks with bulk scheduling options, rss feeds, queues, etc.
Every feature or capability seems to have the goal of productivity in mind to the end user.
An all-in-one social media management tool and consistently expanding platform, eclincher is packed with all the value every social media team needs (and wants too).
Scalable from the professional solopreneur, SMBs (Small & Medium-Sized businesses), Enterprise, to Agencies with large teams who need that extra workflow and internal/external team collaboration.
The huge benefits you gain working with a well-rounded solution helps you quantify your return, increase productivity, save precious time, and gain back insight for what is working and what isn’t.
It stands to note their customer support is consistently and notably awarded best in class from sites like G2Crowd, Capterra, GetApp, and the like.
This top rated powerful social media management tool, or should we say a platform, has everything you need to execute your social media marketing strategy.
There are loads of value in the features and capabilities offered, such as a comprehensive content publisher, savvy drag and drop visual calendar, campaign tracking, competitor analysis, and omnichannel tailored social media post editing.
If Instagram scheduling is top of mind you’ll love the custom Instagram grid planning, and being able to schedule Instagram stories and carousels with push notification.
eclincher has an intuitive scheduler toting auto posting with smart queues, a very smart inbox or social CRM so you never miss a review, message, or engagement, integration of RSS feeds, suggested content plus curation, keywords and hashtags monitoring, social media analytics reporting including Google Analytics, URL shorteners, campaign tracking and more.
This social marketing tool really has it all to keep campaigns innovative and organized catering to multiple social media account(s).
Did we mention they already partner with a wide range of companies like Canva, wave.video, Zendesk, Bitly, Feedly, Unsplash and add more integrations constantly? Slack and TikTok for Business are coming in the 1st quarter of 2021.
If they don’t have a feature or integration you need, your odds are good they probably will soon.
Remarkably, two of the most amazing benefits of working with eclincher is their agile team atmosphere and their ability to be nimble with the ongoing addition to features benefiting new and current clients without costs pushed onto users.
The real value of eclincher evolves when you need to scale. If you have many brands to manage or a lot of franchise locations, that cost adds up in thousands.
Comparing against some of the social media marketing giants like Hubspot, Sprout Social, or Sprinklr eclincher is the best choice for scaling large accounts with multiple locations or brands.
You won’t have to lose capabilities with regard to visual marketing either.
In other words, if the feature doesn’t exist, suggest it with their live 24/7 live chat offering and if it is scalable and beneficial for companies like you, they will implement that suggestion. How cool is that?
They have recently updated their UI in July 2019 to be more user friendly and users are raving! There are a lot of features to choose from, so make sure to get a live FREE personal demo.
Pricing starts from $59 per month up to $219 for more advanced plans. Pricing supports up to 40 social media profiles, but some clients have hundreds of profiles and require a more custom social media plan.
Customized add-ons such as Reputation are also available for larger teams so be sure to check out their paid plans. LIVE demos are available with their team and currently they offer a 14-day FREE trial with no credit card required.
(Chrome extension for browser extensions; app available for iOS and Android)
If you are a current client you may also benefit from their referral program.
Conclusion
HootSuite’s agency offering delivers a comprehensive solution for marketing, customer service and social media. It includes our most popular features as well as customisable packages to offer agencies a one-stop platform to manage their clients’ digital presence.