I’ve done a lot of research on different social media management tools. I can tell you that there are hundreds of options available. Everyone has their favorites, but the truth is that not all of them are worth your time. If you’re looking for the best social media management tools for 2020, then you’re in luck.
So you’re looking for a tool for social media management? There are many tools out there that aim to do just that. In this article, we’ll be talking about the Best Social Media Management Tools 2020 . These different tools will help you in managing your social media accounts in a more easy going manner. But don’t take my word for it, try them out yourself and see which one works best for you.
Sendible
The #1 social media management tool for agencies
Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)
Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
eClincher
Best in class social media management tool
Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)
Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.
Sprout Social (best for small businesses owners)
Sprout Social comes across as a very professional social media management platform. There are loads of robust features. It may take time to learn but the results are worth it.
It all takes place in a unified social inbox. There’s an emphasis on letting you monitor social media engagement in real-time. Sprout Social has tools for planning and scheduling content at optimal times. The analytics and reporting tools of Sprout Social are very in-depth. For this it uses Google Analytics. You also get good trend forecasting and other business insights for planning more marketing campaigns.
Sprout Social is best for:
- SMEs
- Enterprise
- Agencies
- Marketing campaigns
- Social media analytics
- Scheduling content
Sendible (good tool for agencies)
Sendible is a social media management platform built specifically for agencies. It aims to help marketing agencies and brand strategists streamline their services for their clients.
There are many social media management tools offered by Sendible. A unified dashboard is great for managing social media engagement across LinkedIn, Twitter, Facebook, Instagram and more. It also lets marketing teams collaborate on planning and publishing social content. Sendible does social listening to offer insights. There’s decent analytics too. They also have mobile apps for iPhone and Android.
Sendible is best for:
- Agencies
- Startups
- Social marketing
- Trend forecasting
- Social media content
- Influencer marketing
Hootsuite
Hootsuite earns high rankings for its tracking tools and analytics. This software lets you analyze trends and engagement in real-time. Their analytics tools extend to both regular posting and social media ads.Pros
- Professional plans start at just $49 per month
- Free plan available
- Connects with 20+ social networks
- 30-day trial available
Cons
- Some analytics reports are at an additional cost
- Plans can be costly if you have a lot of social profiles or spend a considerable sum on ads each month
- Free plans have limited tools
Hootsuite made our ranking as best for analytics because they offer some of the most comprehensive analytics and social media tracking tools on the market today, including customizable reports and team productivity reporting.
While paying more for detailed analytics and reporting can cause the cost of Hootsuite to swell, having access to this information can be crucial for businesses that rely on social media for the bulk of their marketing efforts.
Hootsuite has four paid options:
- Professional: $49 per month
- Team: $129 per month
- Business: $599 per month
- Enterprise: Varies (it’s for larger or more complex institutions)
The starter Professional plan can be a good option for small businesses because it allows you to manage 10 social profiles in one place. You also get unlimited scheduling, although you’re limited to one user. The Team plan is available for up to three users, and you can manage up to 20 social profiles in one place.
Note that all plans from Hootsuite come with unlimited scheduled messages, unlimited auto-scheduling, a publishing calendar, a social inbox, and plenty of other tools. You can also try two of Hootsuite’s four plans free for 30 days, which is a major benefit if you prefer to try before you buy.
AgoraPulse
AgoraPulse is an easy and affordable social media management tool for teams and agencies.
Engagement
The social inbox is set up just like your email inbox so you can see what’s been reviewed and what needs your attention. AgoraPulse combines all your content in one place for all your profiles so you can reply, review, assign or tag. Check them off one-by-one, and your inbox will be clear.
You can take things one step further by setting up automated moderation rules to capture spam and assign questions to the right colleague.
Scheduling
AgoraPulse lets you schedule your content in advance with a pre-selected the date and time. Or you can program your posts to run once every hour/day/week/month. You can also take advantage of the queue function to share your evergreen content again and again.
Reporting
The detailed performance reports in AgoraPulse can save you loads of time compared to checking each social media account.
You can measure reach, engagement, response rate, conversation rate, community growth, and customer service. Plus you have the option to select your reporting date range; for example, last 30 days, last week, etc.
You can view your reports on-screen or download them to PowerPoint. And if you have clients you can add custom branding with the white-label option.
Networks
AgoraPulse works with Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Pricing
AgoraPulse has a range of subscription plans for individuals and teams. Each plan can be customized by adding additional users or profiles rather than forcing you to pay for users and features you don’t need.
- Free plan offers 3 social profiles and 1 user.
- Prices start from $99/month or $79/month when paid annually.
Loomly
Platforms: Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, & TikTok
G2 Ranking: 4.6 out of 5
Loomly is a social media management tool for branding and content creation.
Compared to other social suites, Loomly isn’t a fully integrated solution as of yet. Due to its core focus on content creation, they unfortunately lack features larger businesses find valuable such as listening and monitoring.
Loomly does have a visual calendar and content suggestion feature to assist social media managers in their curating strategy. While they do not currently have a social inbox, they do provide social monitoring and client management features.
There isn’t an influencer search option, but we still think Loomly is a solution that might make great sense for some solopreneurs and small businesses.
Pricing is from $34-$332.
Conclusion:
Social media management tools are an important part of your social media marketing strategy. Chances are you already have one or two social media management tools you use, but maybe you haven’t thought about researching what you could be doing differently. You might not even know there is a better tool available.