Are you looking for the best social media management tools for agencies? Then you came to the right place. I’ve reviewed top social media tools based on popularity, features, prices, satisfaction, quality of support, reliability, reputation etc.
The top social media management tools for agencies are here. There are many social media management tools to compare and choose from. Let’s dive in!
Awario
Awario is primarily a social media listening tool which enables you to monitor all the major social media platforms, news, forums, blogs, and the wider web for mentions of your client’s brands (or any other keyword). Awario’s Enterprise plan allows you to create up to 50 alerts, and collect tons of mentions, including both real-time and historical ones. This will ensure you’re aware of the present state of your clients’ online presence at any point in time.
To ensure you get relevant mentions only, Awario has a Boolean search option which lets you tweak each query, and decide for yourself how the tool will be searching for your keywords. Awario can display mention growth and reach over time, provide sentiment analysis, perform competitive analysis, and find social media influencers as well.
The tool also enables users to invite multiple team members with different access permissions, which makes it perfect for agencies. It also lets users create white-label PDF reports and export data.
Pricing: Enterprise plan starts at $299 per month. Free trial available (no credit card is required).
AgoraPulse
This social marketing software is a social community and moderation tool that helps businesses manage all their social media accounts from a single dashboard. AgoraPulse is user-friendly, flexible and has top-notch customer support.
It is a top choice of social media tools for digital marketing agencies.
The tool ensures the user doesn’t miss a tweet, comment or even a message.
AgoraPulse is well-equipped with tools that help gather critical data such as statistics and reporting necessary to devise quality social media campaigns.
Agency features
Engagement
AgoraPulse patches content from everywhere in one place so that it is easy for the user to reply, review, assign or tag.
The tool also syncs with Facebook’s Marketing API and Graph API so the comments are in real-time.
Multi-platform publishing platform
AgoraPulse allows the user to publish on multiple social accounts from one place on timelines set by him. Top-performing social content can be queued repeatedly so that the social accounts never lack good content.
The AgoraPulse dashboard allows the user to take a glance at all his published, scheduled, queued and yet-to-be approved posts.
Social media monitoring
From the moment Agorapulse is connected with social networks, it is possible to monitor all kinds of activities such as comments, tweets, messages, hashtags, etc.
This information can be further used to improve social strategies and start a conversation with the customers.
Analytics and reporting
A noteworthy aspect of this social marketing software is that it highlights the ROI with instant report generation on the audience, social engagement, and brand awareness.
This social media tool for agencies also gives a report on trending hashtags and content tags. AgoraPulse also gives a bird’s eye view on competitor analysis and performance.
Agency features
Client involvement
Used by global brands such as CGR Communications, Digital Republik, Ogilvy, TBWA and Geeky Brands, AgoraPulse allows even the clients to be a part of the social media strategy.
They can be invited to approve the draft posts and give feedback. They can be assigned questions to answer so that the tasks are completed on time.
Restricted access for teams
It is not necessary for everyone on the team to have the same access to social media accounts. Some members would have greater flexibility than others. AgoraPulse understands that and therefore has this feature specifically for agencies.
Pricing
There are four kinds of payment options offered by AgoraPulse:
- Medium ($79/month)-10 social profiles,
- Large($159/month)- 25 social profiles
- X-large ($239/month)- 40 social profiles
- Enterprise ($399/month)-60 social profiles.
All the subscriptions are on an annual basis and the user can cancel anytime. AgoraPulse also has a 100% no-questions-asked refund monthly subscriptions. Here’s a screenshot of its payment plans:
Check out the complete pricing details here. AgoraPulse works best for small and fast-growing agencies and it is equipped with many features favorable to an agency.
Free tools
As a tool, AgoraPulse is inventive. The social media tool for agencies offers three free tools to further improve social media marketing results of the agencies.
Facebook page barometer
This tool specifically supports Facebook and gives a relevant and clear sense of a page’s reach and engagement level in comparison with competitor accounts.
Twitter report card
Just like Facebook, this tool for social media management enables the user to compare tweets of one brand to its competitors. It also provides inputs on areas where further improvement is required. Twitter is also one of the important social platforms and one needs to take it in account too.
Facebook page contests
Ran a contest but are facing difficulty in selecting a winner? This social marketing software helps manage contests like never before.
The user can pick three templates – quiz, photo contest or sweepstakes.
Integrations
This tool for social media management AgoraPulse integrates with a number of business applications and systems: Facebook, Twitter, Instagram, Google Apps, Flamory, LinkedIn and Google+.
Update: AgoraPulse is fully GDPR and CCPA ready and has made some essential changes to abide by the new GDPR and CCPA guidelines.
They have updated and created a new privacy policy and revised their data protection addendum. All their products have undergone modification as per the requirement of GDPR and CCPA.
Rival IQ
Rival IQ is a social media analytics platform which can provide analysis of your accounts on Facebook, Instagram, Twitter, YouTube, and Pinterest, and tell you which of your posts are performing best, along with overall engagement and follower growth rates.
This extends to promoted posts as well – and, of course, all these same metrics apply to your competitors. Moreover, if a competitors’ boosted post sees significant success, you can set up alerts to let you know of such.
RivalIQ is also great for content discovery – it highlights the best performing hashtags in your industry to help you focus your efforts. You also see the hashtags your competitors are using, and how well they’re working for them.
All the data you get is conveniently consolidated so that you can filter to see how your clients and their competitors are performing. Reports are customized and automated – you can track each client’s digital performance in one place and the tool will deliver all the key information when you want it.
RivalIQ can also be integrated with Google Analytics to help you understand where your traffic is coming from.
Pricing: Agency plan starts at $349 per month. You can sign up for a 14-day trial.
Sendible
This is a social media management tool for agencies. It allows teams to manage social media activities for multiple clients – all from a centralized hub.
Sendible is equipped with an easy-to-use dashboard, a social CRM, analytics, and a full-fledged publishing system.
Managing social media is a time-taking process. The main aim of this tool is enabling social media manager and his team collaboration to save time and focus on what truly matters – content creation and client pitch preparation.
Agency features
A single inbox for each brand
Multiple brands have multiple social accounts. To avoid chaos, Sendible has a Priority Inbox that keeps the respective teams focused by bringing all social media messages from a specific client’s multiple accounts – under the same roof.
It doesn’t matter how many members are in a team or how many client social channels one is handling, makes it fairly easy to not only manage but also derive excellent results with efficient team collaboration.
One of the best features about Sendible is that even if someone has not tagged a company yet is talking about it, Sendible will let the company know.
This functionality helps bring more users on board – without being mentioned or tagged.Goto Sendible Website
Streamlined scheduling and publishing
Simplification of the publishing process is enabled by scheduling social media posts, images, and videos either individually or in bulk.
It allows the user to keep his best-performing social content scheduled on repeat so that the social media profiles are always active and churning quality posts.
Best social media management tools like Sendible consistently analyze the social media profiles of the clients to suggest content that will best resonate with the audience. It also suggests an optimal time to post.
Social collaboration made easy
Sendible helps turn social interactions into actionable tasks. It helps the team leader to supervise his team’s social media posting activity.
Sendible allows others to contribute to the Content Library and create the best content together as a team.
Due to its transparent and easy dashboard, Sendible enables the creation of smoother workflows.
Detailed progress reports
Sendible delivers dynamic reports featuring social media analytics data in easily a digestible format.
From Facebook and Twitter to Instagram and LinkedIn, it generates in-depth reports that help the users in spotting trends easily.
Google Analytics forms the foundation of Sendible. It helps tracks the impact of social media activities on website visits, landing page views, content popularity, demographic performance, and more.
On Twitter, this social media management tool searches for the most relevant prospects and starts conversations even when the user is not on his desk.
Sendible is not just a social media management platform but also a lead nurturing tool.
Customers using Sendible
Sendible is currently being used by more than 20,000 brands and caters to a variety of clients including Isango!, JWT, Qebot, Idunn, Pan Macmillan, VisitBritain, Queensland University, Kings Hill Directory, and Cruise Planners.
Pricing
Sendible offers four types of packages for – growing brands, small teams, and big brands. Depending upon the size of the team, the user can opt for a 30-day trial to see if Sendible is apt for his team.
In case the scope of work increases or decreases, the user can upgrade or downgrade (and even cancel) the account at any point in time.
Check out the pricing plans:
Integrations
Sendible integrates with a number of systems and applications such as Facebook, Twitter, Instagram, Google Analytics, WordPress, Pinterest, Canva, Tumblr, Google Drive Flickr, Google Plus, Dropbox and more.
GDPR and CCPA Update: Sendible has updated their terms and policies agreement as per the new GDPR and CCPA guidelines. The website has clearly mentioned all the steps they have taken to make their platform GDPR and CCPA compliant. To review the changes you can visit here.
Conclusion
We have compared the best social media management tools on the market today. No matter your business, here you can discover which is the right tool for you.