Social media has grown by leaps and bounds in the past decade. I think people forget how many social media channels there are or what each one does. It can be confusing. Think about all the time spent on social media. How much time do you spend on it? Or maybe you don’t because you are overworked and your boss needs you to put that time elsewhere? That’s why we have these tools for managing social media to simplify things for you.
Social media marketing tools are vital for businesses of all shapes and sizes. Best Social Media Management Tools for Small Business 2022. Without them, you will spend an inordinate amount of time trying to create and publish content on the various social channels you use. And while you could handle the whole process manually, most social media management tools are very inexpensive, considering what a good return they can bring.
What’s new with the best social media management tools on the market?While traditional social media has waned in certain circles and new platforms, like Snapchat and Instagram, have become the cool kids (or the “it” kids if you’ve been living under a rock), one thing is certain: being able to effectively manage your online presence is becoming more important than ever. With this in mind, it’s nearly impossible to imagine that there wouldn’t be some sort of software to help with this. This is where social media management tools come in.
Learn about the best free and paid social media management tools for small businesses in 2022. We gathered a list of social media management tools that include awesome features to help you accomplish your marketing goals. Read on to learn more about each tool’s pricing and offerings.
Top Features to Look Out For
So how do you know which is the best social media management tool for your business, whether you are a professional entrepreneur, a social media manager, a small or a medium size business, a marketing agency, or an enterprise?
Not to mention, there is a lot of noise in the social media scheduler space. Most social media management tools are offering a comparable set of features, but how comprehensive are they?
While the list of standout features may go on and on, we bucket the main categories into:
- Publishing and Scheduling: Can you visualize your monthly calendar, automate posting, or customize across channels in the same window? Are multiple profiles included? Do you have unlimited scheduling?
- Unified Social Inbox: Can you engage with your audience in real time across social channels?
- Integrated RSS Feeds: Would you benefit from being able to publish your blogs or industry blogs automatically to your social channels?
- Social Monitoring: Can you monitor your brand’s reputation and listen to your audience by monitoring keywords and competitors measuring sentiment?
- Competitor Analysis: Can you track and compare your competitive advantage with social analytics and reporting?
- Campaign Tracking: Are you tracking your ads, posts, and website to optimize and pivot your marketing strategy? Can you target audiences?
- Custom Reporting: Do you need to build custom reports for your clients major social accounts?
Social Champ
Social Champ’s a well-rounded social media management platform. While you only get a 7-day fee trial window, it’s enough to test the platform out. It helps teams improve their hold on social through a set of integral features. As with most platforms, you get a visual social media calendar. It’s where you can view all content or use filters to see bulk, queue, scheduled, recycled, and Forever posts. It also shows sent, future and failed posts, helping you keep track of any content that somehow didn’t get published so you can adjust your calendar accordingly.
Analytics will show top-performing content, and you get to see how audiences respond to content on each channel through platform-specific graphs. If you’re as busy as most social media marketers, you’ll appreciate Social Champ’s collaboration feature. With it, you can build workflows, assign team member rights, and easily turn social content creation and publishing into a predictable and fun process that’s perfected for optimal results. And for users always on the lookout for inspiration, Social Champ’s Chrome extension makes it easy to share images, blog posts, and videos with a click.
Kontentino
Kontentino comes with a 14-day free trial. And if you’re after a team tool, it may be what you’re looking for. Like others on our list, it offers a strong collaborative feature set. From creating post creation checklists and workflows to tagging team members and assigning tasks, you have all you need to ensure that content ideas never fall through the cracks. And if you’re worried about how content ideas have evolved over time, you’ll love Kontentino’s change tracker. It tracks version control during the social media planning and approval processes.
Kontentino also comes with a drag-and-drop social media calendar, making updates and planning easier, especially for larger teams with multiple social accounts to manage. Speaking of management, you can get better at tracking and finding posts by labeling them. You can create any label of your choice and add them to posts as a way of tracking content produced for different purposes like entertainment, education, or selling.
Core features aside, Kontentino adds a few nice-to-haves that you’ll find yourself enjoying. One is the UTM tag builder. If you’ve been at social for a while, you know how painful switching between tabs can be as you build UTM-rich URLs. To simplify this process, Kontentino has a UTM tag builder that easily fits into your workflow. Another is logo and branded frames. With this feature, you can easily add logos and branded frames to images without going the long route of creating a request for your designer to make the update.
ContentStudio
ContentStudio gives users a 14-day free trial. It also does a little more than most social media platforms. For example, influencer marketing is big business, but it often means resorting to manual web research or investing in a separate tool to find the best influencers to partner with. ContentStudio has identified this challenge and solved it with an influencer discovery feature.
It works for Instagram, Twitter, and YouTube. Results show how many posts an influencer has published, how many followers they have, how many accounts they follow, provide an interaction value for every thousand followers, and score each influencer out of a 100%.
Content discovery is a feature more platforms offer today, and you’ll appreciate how ContentStudio’s works. You can search by keyword, topic, or identify sources. And if you want to get granular, you can build queries that include identifiers like “MUST ALSO”, “NOT”, “EXCLUDE”, and “LIMIT”.
ContentStudio has also taken a stab at automating content publishing social and blogs. This feature lets you identify sources or keywords and set auto-posting to push content to channels of your choice. Content can be reviewed if you’d like to personalize or approve it before publishing.
Unique features aside, you get all the must-haves. ContentStudio has a beautiful planner, offers post scheduling, analytics on every channel, and an RSS feed reader. A team inbox is available to handle direct messages, along with collaboration tools to create workflows, tasks, and checklists.
Social Pilot – $30/month
Best for the automation of social media marketing.
Marketing professionals love using this tool for its amazing automation abilities. It helps in the easy analysis of social media marketing activities.
The efficiency and reach of the users will increase when you are using this tool and also great as a content curation tool. Many agencies and businesses are relying on this tool for giving the best results. Some of the most promising features of this app are given below.
Features:
- It helps in getting you connected with the most amazing 9+ social media including Facebook, Instagram, and Twitter.
- This tool shares 500 posts and connects almost 100+ profiles with the customers to increase the visibility of your business.
- This tool will also help in managing the inbox and the social media conversations.
- Team collaboration feature is also available for sharing and scheduling posts with each other.
- You can also create customized posts for individual social media accounts.
Socials Managed:
It is managing over 9+ social media networks.
Price:
For a professional plan, you need to pay $30 per month to access 30 social media accounts. For a small team plan, you need to pay $50 for getting access to bulk scheduling and content curation.
For agency, plan users pay $100 per month to get the best results for analytics and reports.
Rating:
This app is rated as 4.5 by its users.
Friends+Me – $29/month
Best for scheduling and managing content.
This tool is one of the easiest tools to use for social media marketing. There are many amazing ways to increase the performance of your social media by using this tool.
Professionals love using this tool for making robust growth in their business. You can easily re-share your Google+ shares as well. It is comprehensively getting better and it is efficiently increasing the growth of social media platforms.
Features:
- It has the best integrations with mobile apps and browser extensions.
- Desktop applications and content cross-promotion are also the most amazing features of this platform.
- There are several SEO benefits and cross-promotion workflow when this tool is your priority.
- It is feasible for all kinds of businesses and it increases the growth of the business as well.
- Email and live chat customer support are available for this service.
Socials Managed:
This tool has the golden opportunity for handling your 9+ socials.
Price:
It is one of the most amazing and free social media management tools. You can avail of the free trial and free plan for getting all the basic features.
If you want to get the subscription for the individual and small plan you can pay $9 and $29. For medium and large plans you will only need to pay $59 and $129. For the business plans, you will be needing to pay $459 per month.
Rating:
It is rated as 4 stars by its users.
Iconosquare
Iconosquare is the best option if you’re looking for access to advanced social media analytics. However, it also includes a nifty post-scheduling tool and more.
Iconosquare offers more content types, deeper analytics, and more advanced features than many other scheduling tools. It supports user tagging, geolocation, comment scheduling, and more.
And Instagram users will appreciate the ability to save lists of captions and hashtags.
Reporting with Iconosquare is super easy. You can set it up to automatically generate reports and send them to your client’s (or team members’) inbox. Collaborating with others is also a breeze, with lots of intuitive collaboration tools.
It’s a little pricier than some other post-scheduling tools but, if you have the budget for it, it’s worth it.
Pricing:
Iconosquare is available from $49/month (billed annually) for the Pro plan, which supports up to 3 social profiles and 2 team members. A 14-day free trial is available.
Quuu Promote
Quuu Promote is a content promotion tool that automatically promotes your content to hundreds of real social users. It makes it put your social media marketing efforts on autopilot and automatically generates a ton of engagement and social shares.
It works like this:
All you have to do is add your website/blog’s RSS feed to Quu Promote. Then, whenever you submit new content, Quuu Promote will review it to make sure it matches their guidelines and if it does, promote it to their sharing network.
They’ll automatically include the author’s name and tag them in the Tweets, add images, and more. As a result, you should get hundreds of shares across Twitter, Facebook, and LinkedIn.
And don’t worry, they’re not just promoting your content to fake accounts or bots.
All users in Quuu Promote’s network are real people that have manually subscribed to categories they’re interested in, so you can be sure that it’s only being promoted to people that are genuinely interested in the content that you’re producing.
When people start sharing and talking about your brand content on social, it also helps with your off-site SEO efforts. Social signals are a big Google ranking factor and can help you jump ahead of your competitors in the search engine results pages.
Pricing:
Quuu Promote plans start at $75/month for 10 post promotions per month. There is no free trial available but they do offer a 15-day 100% money-back guarantee.
Benefits of Social Media Management Software
There are many benefits to using social media management software. It can make life easier for brands and social media marketing professionals. Here are some of the top benefits of using social media management software:
- Save time: With the tools included in this software, users can save time. They can automate certain tasks and plan in advance so there are fewer manual tasks that need to be handled each day.
- Improve organization:Social media management software can also help brands improve their organization. With content management and scheduling tools, brands won’t forget to make important posts and will know more about what their upcoming content includes.
- Be more consistent: This software can also help companies be more consistent with their social media interactions and posting efforts, which can make the brand appear more active on social media and improve its reputation as a whole.
- Improve engagement: Using this type of software to make the right kinds of posts and to post more consistently can help to improve customer engagement.
- Get better results:It takes a lot of effort and planning to handle social media marketing campaigns. Without the right software, it can be hard to be successful and to know what needs to be changed to have more success. Most social media management software includes powerful reporting tools to help brands and marketers learn from their mistakes and get better results.
Conclusion
Social Media Management tools play a vital role in marketing efforts to promote business, products and services or communicate relevant information to the target audience. Social media sites are currently the most effective as well as affordable tool in the market. It has emerged as a powerful channel or communication to customers or masses. It helps us to connect with our prospective clients or customers at large.
Social media has become an important part of branding, communication, and marketing for many businesses online. It’s an affordable way for smaller brands and startups to get their message out there, which can be helpful when trying to attract new customers or even potential employees.