Select any social media platform on the market, and social media management platform Hootsuite has an integration for it. Bloggers, freelancers, startups , small business owners, marketers – there are so many uses for this app. Hootsuite lets you publish to multiple social-media accounts simultaneously to maximize your reach. And with their integrated pro version, you can monitor keyword mentions about your business on any networks.
Hootsuite provides social media management tools that are used by over 1 million businesses to schedule, plan, and measure their social media efforts. With the free version you can manage up to 5 social profiles across Twitter, Facebook, LinkedIn, Google+, and other networks.
SocialPilot (Web, iOS, Android, Chrome, Firefox, Edge)
With many apps in this category, if you want to delegate social media management to someone else in your organization, you’ll have to pay a serious premium for the privilege. (You could give them the login credentials to save money, but that comes with a whole host of security concerns.) With SocialPilot, though, the Small Team plan starts at $50/month and includes two other team members and 25 social media accounts. With Buffer or Hootsuite, you’d be paying hundreds of dollars more per year.
While SocialPilot’s user interface is a bit dated, it’s entirely functional. The sidebar has tabs for managing your posts and accounts, accessing your inboxes or analytics, lining up content from RSS feeds, and configuring your team and client setup. All the features you’d expect of a good social media management app are there—though it’s the Team options that are most compelling.
Different team members can be assigned roles, based on what you want them to be able to do. For example, you can set things up so content creators have to submit all posts for approval, or allow managers to edit and schedule but still retain final approval for yourself. This allows you to delegate responsibilities to the people you work with, without having to give them free rein.
SocialPilot also integrates with Zapier, so you can automatically add content to your SocialPilot queue whenever something happens in the other apps you use most.
Social Pilot Price: From $30/month for the Professional plan; the Small Team plan with 3 users and 25 accounts starts at $50/month
MeetEdgar (Web, iOS, Chrome)
MeetEdgar is like an autopilot for your social media accounts. It does a lot of the heavy lifting for you and is compatible with Facebook, Twitter, LinkedIn, and Instagram. This isn’t an analytics tool—just a scheduling one.
What makes MeetEdgar so different is its automation. The app can find quote-worthy text from links, and then compose updates to go along with them. After pasting your link, simply click Suggest Variations, and MeetEdgar will create four alternative updates based on the contents of your link. You can edit them, delete them, or add your own manual variations, and then click Save to Library. This is the only tool we came across while researching that actually creates your content for you. Better still, it can generate variations on past updates that have performed well, making it easy to recycle updates without duplicating content.
Another standout feature is the ability to categorize your updates. Add different types of content to different categories, so you can better space out content types over the course of your schedule. You may want to create one category for blog posts, another for how-to posts, and another for promotional material. Color-coded categories make it easy to ensure your schedule contains a good range of content that will appeal to different users. You can also automatically add content from sources like your blog or your Medium, WordPress, or YouTube accounts with a quick import.
There’s little in the way of analytics tools in MeetEdgar, but the app does implement A/B testing to isolate best practices; plus, you can use the built-in ed.gr link shortener to track clicks. You can schedule content via the web, via the Chrome extension, or using a bookmarklet for Safari and Firefox.
MeetEdgar integrates with Zapier so you can, for example, automatically add your and other folks’ articles to your Edgar library for posting.
MeetEdgar Price: From $19/month for Edgar Lite with 3 social media accounts, unlimited media library, 4 categories, and unlimited support.
Hootsuite
Hootsuite earns high rankings for its tracking tools and analytics. This software lets you analyze trends and engagement in real-time. Their analytics tools extend to both regular posting and social media ads.Pros
- Professional plans start at just $49 per month
- Free plan available
- Connects with 20+ social networks
- 30-day trial available
Cons
- Some analytics reports are at an additional cost
- Plans can be costly if you have a lot of social profiles or spend a considerable sum on ads each month
- Free plans have limited tools
Hootsuite made our ranking as best for analytics because they offer some of the most comprehensive analytics and social media tracking tools on the market today, including customizable reports and team productivity reporting.
While paying more for detailed analytics and reporting can cause the cost of Hootsuite to swell, having access to this information can be crucial for businesses that rely on social media for the bulk of their marketing efforts.
Hootsuite has four paid options:
- Professional: $49 per month
- Team: $129 per month
- Business: $599 per month
- Enterprise: Varies (it’s for larger or more complex institutions)
The starter Professional plan can be a good option for small businesses because it allows you to manage 10 social profiles in one place. You also get unlimited scheduling, although you’re limited to one user. The Team plan is available for up to three users, and you can manage up to 20 social profiles in one place.
Note that all plans from Hootsuite come with unlimited scheduled messages, unlimited auto-scheduling, a publishing calendar, a social inbox, and plenty of other tools. You can also try two of Hootsuite’s four plans free for 30 days, which is a major benefit if you prefer to try before you buy.
SEMrush
Best social media management app
TODAY’S BEST DEALSVISIT SITE
REASONS TO BUY
+Social media tracker+Social media poster+SEO integration
SEMrush is best known for being an inclusive SEO software platform, but it also incorporates a couple of useful tools for social media management across Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google My Business.
The social media poster allows you to schedule and posts to these different social media platforms. It includes an image editor, UTM-builder and link shortener, for customizing your posts, which you can then publish immediately or according to an automated schedule. There’s also the ability to manage ads specifically across Facebook, Instagram, Facebook Messenger, and the Audience Network.
The social media tracker then allows you to track cross-platform engagement with users, allowing you to collect analytics for reports in a single dashboard. This includes both reactions to posts as well as mentions elsewhere. You can also monitor competitors to determine how often they are posting.
The biggest strength, however, is the fact that SEMrush allows you to integrate your social media management with your overall SEO and marketing strategy, and provides a useful platform that brings everything together in one place.
Conclusion
Hootsuite is the most widely used social media dashboard in the world. Manage multiple social media profiles with ease. With over 6 million users, Hootsuite is used by hundreds of thousands of businesses to manage their social media presence across multiple networks including Facebook, Twitter, Google+, Linkedin, Instagram, Yelp and more. The basic version of Hootsuite is free, but Pro subscriptions are available for $9.99/month per user.