Social media is a powerful tool for gaining insight, building relationships and branding your company. The key to success on all social platforms is to manage it effectively. So, if you are looking for top social media management tools then the following tools are the best options for you.
Going to a social media event or even visiting a specific place that you have been planning to visit, can be a bit more of a difficult job if you’re not using the right tools. These tools are going to help you get more of your social media activity managed and you will end up with a product that is a lot better than if you hadn’t used these.
SocialPilot
We believe SocialPilot is best for small teams since their Small Team plan allows up to three users. By contrast, many competing software programs only allow one user on their more affordable plans.Pros
- Most affordable plan is $25.50 per month
- Discount available if you pay for one year of usage upfront
- 14-day free trial available
- Manage a minimum of 10 social media accounts with any plan
Cons
- Must pay for a year upfront for lowest pricing
- Basic plans don’t include as many tools or features
SocialPilot is the best option for businesses that want access to affordable social media software for more than one user. Their Small Team plan lets up to three users have access for just $42.50 per month.
In total, four plans are available:
- Professional: $25.50 per month (10 social media accounts; 1 user)
- Small Team: $42.50 per month (25 social media accounts; 3 users)
- Studio: $85.00 per month (50 social media accounts; 5 users)
- Agency: $127.50 per month (75 social media accounts; 10 users)
Remember that to access this special pricing, you have to pay for a year of access upfront after your 14-day trial.
All plans from SocialPilot come with features like unlimited scheduling, bulk scheduling, access to social media analytics, a browser extension, and customer support. Higher-tier plans from SocialPilot let you have more users, oversee more social accounts, manage more Meta ad accounts, and gain access to special features like client management tools.
Be aware that plans from SocialPilot set limits on how many posts you can publish per day. Their Professional plan only lets you post up to 200 posts per day, the Small Team plan limits you to 500 posts per day, and the Agency plan limits you to 1,000 posts per day across all your clients.
Buffer
Best post tracking tools
TODAY’S BEST DEALSVISIT SITE
REASONS TO BUY
+User-friendly+Real-time analytics+Google Analytics integration
Rather like Sprout Social above, Buffer is another all-rounder that lets you post to your platform and then analyze the results. One of its major plus points is just how simple and straightforward it is to use, while also giving you flexibility. The fact it provides analytics in real-time makes instantly judging the impact of your content a doddle.
Use the “Top Post” icon to compare different forms of content to see which works best for each network. While the Buffer app also allows for seamless Google Analytics integration for tracking the success of your marketing campaigns.
Payment plans depend on whether you’re looking to publish or analyze social media accounts, with different pricing for each based on the volume of accounts or published content you want to manage.
Hubspot
Best social media automation tools
TODAY’S BEST DEALSVISIT SITE
REASONS TO BUY
+Monitor multiple platforms+Multiple tools+Hubspot marketing platform
Hubspot Social Media Software is a suite of social media management tools available under the Marketing Hub. The aim is to save time by prioritizing social connections you place most value on across a range of social media platforms, such as Facebook, Twitter, Instagram, YouTube, and LinkedIn.
There are various management features available, such as for publishing and sharing content, monitoring mentions, and reporting to let know know not just levels of engagement but also how these translate into actual business metrics.
These tools are available as part of the Hubspot Marketing Hub, which means you can use them in conjunction with a range of other focused marketing tools. As above, this means not simply monitoring and managing your social media, but critically also ensuring that the work you put into it translates into some form of measuring business return.
Falcon.io
Platforms: Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube
G2 Ranking: 4.1 out of 5
Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management.
They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels.
They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve business of any size.
Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.
It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.
This social media management software offers support through online guides, tutorials and via email and a ticket submission portal 24/5 on business days and custom hours on weekends.
Pricing starts at $129 a month and increases based on custom features.
Conclusion
There are various social media tools that help manage the accounts of multiple social media platforms including Facebook, Twitter, Google+, YouTube and others. It also provides detailed reports on topics such as brand mentions, activity levels, demographics of the followers, Facebook statistics and so much more. The diverse range of this tool varies from managing simple LinkedIn accounts to integrating large volumes of data from many different third-party services.