Although social media is a powerful tool, it is tough to run multiple accounts, schedule posts and respond to customers. Here we have listed the best social media marketing management tools that try to solve the problem completely.
These are the best social media marketing management tools according to professional marketers and users. These tools can help you automate your business, save time, and make money with powerful features.
Loomly
Loomly is our top pick for large team collaboration due to its comprehensive plans for teams of up to 26 people. All plans also come with core features such as audience targeting, post preview, automated publishing, analytics, and more.Pros
- Try it out free for 15 days
- Base plans start at just $25 per month
- Manage and share all your social assets in one place
- Real-time optimization of posts
Cons
- Plans for large teams can be costly
- Companies with large ad spend may have to upgrade to a more expensive plan regardless of their team size
Loomly is an excellent option for large teams that want to collaborate on a social media strategy. While their base plan is only accessible for up to two users, their top-tier plan for businesses can include up to 26.
Core plans from Loomly include the following:
- Base: $25 per month (2 users)
- Standard: $57 per month (6 users)
- Advanced: $119 per month (16 users)
- Premium: $249 per month (26 users)
- Enterprise: Price available upon request
This pricing is only available if you pay for a year of management upfront; you’ll pay more if you want to pay for your plan monthly. As you compare options, you’ll also note that each tier of management software has a cap for ad spend, so you will have to use the Premium plan if your business spends $5,000 or more on ads with Meta.
All plans from Loomly let you post unlimited content and come with core features like audience targeting, automated publishing, post sponsoring, interaction tracking, and basic analytics. You’ll also get chat and email customer service with each of their plans. A 15-day free trial is also available regardless of which tier of coverage you want to try out.
Sendible
We chose Sendible as best for integration based on the sheer number of platforms you can use it with. As a Sendible customer, you can integrate with Meta, Twitter, Instagram, LinkedIn, Google My Business (GMB), YouTube, WordPress, Canva, Google Analytics, Google Drive, and so much more. In total, Sendible allows you to integrate with 17 different platforms or tools.Pros
- More integration options than some other providers
- Useful social media dashboard lets you monitor your social game in one place
- Starter plans start at $29 per month
- You can save 15% if you pay for a year of management upfront
- 14-day free trial available
Cons
- Basic plans are for one user only
- No free option available
Sendible earned the top spot in our ranking in terms of integration since it lets you sync with all the top social media networks and popular tools like Canva, Google Analytics, and more. This lets you manage almost all aspects of your social media strategy in one place, saving you time along the way.
Sendible offers four plans for companies of different sizes:
- Creator: $25 per month
- Traction: $76 per month
- Scale: $170 per month
- Expansion: $340 per month
However, you do have to pay for a year of software access to secure these low prices, or you’ll pay about 15% more for your plan on a monthly basis.
All plans from Sendible include at least 10 queues, content publishing, workflow tools, bulk scheduling, keyword tools, and an inbox for engagement and monitoring. However, more expensive plans include more queues and users, and the ability to include a larger number of social profiles for management purposes.
The good news is that all social media management plans from Sendible offer a 14-day free trial. You can also cancel at any time.
Buffer
Buffer scored well in our ranking because their plans start at just $5 per month. You can try any Buffer plan free for 14 days, and there’s a free plan for one user that lets you access three social channels and create 10 scheduled posts.Pros
- Plans start at $5 per month
- Free 14-day trial available
- Free plan available
- Works for Instagram, Meta, Twitter, LinkedIn, and Pinterest
Cons
- Doesn’t integrate with as many major platforms as competitors
- Free plan limited to three social profiles
Buffer is the best budget option for small businesses with few employees that want to manage social media without a pricey management plan. They offer a free plan that lets one user access three social channels. For an extra $5 per month, a Team Pack upgrade allows for unlimited social channels and unlimited users.
Either way, you can use a 14-day trial to get started, and all plans let you directly schedule posts on the platform. Other core benefits of Buffer’s plans include a posting scheduling tool, a link shortener tool, and optimization tools for hashtags, tags, and mentions across platforms. All plans also come with a browser extension, access to a mobile app, two-factor authentication, social media and email support, and access to the Buffer community.
Hootsuite (Web, iOS, Android, Chrome)
If you’re looking for a complete solution to all of your social media management needs, Hootsuite will cover all your bases. The app is compatible with over 20 social networks, including Facebook, Twitter, YouTube, Instagram, and Pinterest. More network connections are available through the Hootsuite app directory, though they can be hit or miss.
Hootsuite includes a full scheduler for queuing posts at times of your choosing. You can create your own schedule or use the AutoSchedule function to schedule your updates at optimal engagement times. By uploading a CSV file with prepared updates using the Bulk Composer, you can fill your queue for days, weeks, months, or the duration of an entire social campaign. Once you’ve filled up your queue, it’s easy to view your outgoing posts from the Planner and reorder your update schedule with a simple drag and drop.
One of Hootsuite’s strongest areas is analytics, though you need one of the more expensive plans to get the full suite of them. The tool helps you understand social results by drawing on more than 200 metrics to measure performance. Once you’ve generated reports, you can export them as Excel, PowerPoint, PDF, and CSV files for use within your organization. You can run similar reports to measure team or individual performance.
Hootsuite can also help you monitor the social web with custom social streams. These customizable feeds let you watch the social web for mentions, new followers, search terms, hashtags, engagement, and more. You can construct precise streams that include or exclude specific keywords, post types, locations, and languages. As an example, if you’re in the business of selling custom portraits, you could target the search term portrait :( filter:images to find negative posts that mention the word “portrait” with an attached image. You could then target these users with your own business.
For bigger businesses, you can assign different levels of access to various team members to avoid handing out passwords. Your team can use Hootsuite’s included content library to compose updates with on-brand assets of your choosing. Hootsuite includes free stock photos and GIFs courtesy of GIPHY, or you can connect Dropbox, Google Drive, and OneDrive to draw on your own resources, or your paid account with services like Adobe Stock. You can even assign tasks to your team members (like responding to comments or incoming messages), then approve the outgoing responses before they’re sent.
Hootsuite also integrates with Zapier, so you can do things like automatically thank new Twitter followers or create new messages directly from your task management app.
Hootsuite Price: Free plan includes one user, three social profiles, and 30 scheduled updates; from $39/month (billed annually) for the Professional plan that includes one user, 10 social profiles, and unlimited scheduling; team plans start at $129/month (billed annually).
eClincher
Best in class social media management tool
Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)
Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.
Conclusion
We conduct a diligent research on all the available social media marketing tools, then separate all the tools into different categories and display the performance of each tools in different criteria.