Which social media platforms should you be using? To answer that, we have to look at the purpose of your social media marketing. Is it to promote a product or service? If so, don’t just choose any old platform based on its popularity. Social media marketing takes work, and unless you’re getting the right results, it’s not worth it. Instead – choose the platforms that are right for you and drive the results that you want. Chances are at some point you’ve seen an example of effective Social Media Marketing (SMM). It’s a great way for brands to engage with customers and encourage their
We have prepared the ultimate list for you. Here you will find everything you need about the best social media platforms for marketing, the greatest social media platforms for business, and 2020’s most popular social media sites.
Average monthly active users: Over 430 million
Best use: Audience or content research, interacting with niche audiences
Reddit as a social media site offers users opportunities to interact with each other based on shared interests.
On this platform, users can share content, links, or ask questions in topic groups called subreddits. The best part is you can find a subreddit for nearly any topic.
You can use Reddit as a research tool to gain an understanding of what your audience is talking about, and then create content for them.
In addition to research, Reddit also offers advertising options to help get your business in front of interested users.
Snapchat
Daily active users: 238 million
Best use: Real-time updates, promoting events
Snapchat allows users to post photos or videos that will remain published for 24 hours before disappearing. This is ideal for businesses looking to promote a timely event, such as a product launch or conference.
Snapchat also offers marketers the ability to create custom, branded geotags to promote certain events in certain locations during a certain time period.
The Snapchat audience does skew younger, making it ideal if your target audience is a college student.
Tumblr
Registered blogs: 507.2 million
Best use: Reaching a young audience
Tumblr is technically a microblogging platform and doesn’t perfectly fit with the social media sites on this list, but it’s still a valuable tool for reaching users between the ages of 16 and 34. It has the youngest demographic of any social site, and its users are very active.
That being said, marketing on Tumblr can be a challenge if you’re not familiar with the platform. It has a distinct “community” with lots of running jokes and memes, so you should spend some time getting used to it before using it to market.
Pablo
If you are using Buffer, you must use Pablo. It lets you create photos in 30 seconds that you can share via Buffer. It has a drag-and-drop user interface that has a lot of templates to help you get started. The best part: You can convert text to an image with a single click.
Key Features
- It is absolutely free to use.
- It has a Chrome extension that lets you convert text into an image with a single mouse-click.
- The user-interface is fairly easy-to-use.
Sprout Social
Sprout Social is an all-in-one social media management tool. It offers you several features to understand and reach your audience and to engage with your followers. Sprout Social supports Facebook, Twitter, Instagram, LinkedIn, and Pinterest. It has a social CRM tool that helps you manage the relationship with your followers.
Key Features
- It comes with a social calendar.
- It has paid promotion tools that help you with social ads.
- It offers you with powerful analytics.
Hootsuite
It is hard to manage multiple social media accounts on all the top social networking sites. Hootsuite solves this issue by letting you manage all the social accounts from a single dashboard. Instead of visiting all the social networking sites individually, you can log in to your Hootsuite account and manage all of them. This includes creating posts, scheduling posts, content curation, account management, and more.
Key Features
- It supports all the leading social networks.
- You can monitor all social accounts from a single dashboard.
- It helps you create and curate content.
SHIELD App
As the source of 80% of B2B social leads, B2B brands are paying more and more attention to LinkedIn. Meanwhile, the increasing need for employee advocacy means that brands should be tracking the LinkedIn presence of individual salespeople in addition to their company page.
Up-and-coming social media analytics tools like SHIELD are helping bridge that gap. For example, SHIELD examines the performance of individual employee profiles and their posts. Content analytics including average likes, comments and hashtags can help employees optimize their posts prior to sharing to maximize their reach.
Additionally, SHIELD’s team report allows businesses to showcase side-by-side the engagement and growth of individual employee profiles over time.
Nextdoor
Global neighborhoods: Over 265,000
Best use: Generating local business
Nextdoor allows people living near each other to meet online.
On this social media site, users who sign up join digital neighborhoods where they can see updates from and interact with their actual neighbors.
As a business, you can claim a business page so people on the platform can find and engage with you.
Nextdoor also offers advertising options for even greater audience reach.
Global users: Over two billion
Best use: Communicating directly with customers, sharing product or service information
WhatsApp, owned by Facebook, is a messaging app that allows users to communicate with their contacts and businesses.
The WhatsApp Business app lets your business set up a business profile, respond to messages from customers, and automate some of the messaging so you can stay organized.
As one of the biggest social media platforms, WhatsApp also offers businesses the ability to create catalogs of their products and services.
Conclusion
If you’re looking to get started with Social Media and want some advice, this article is for you. We discuss the best platforms for social media marketing, potential problems you might face, and other valuable information.