Keeping tabs on social media is a core part of any business. Whether you run an online store, a website or even just have an email list, it’s important to be up-to-date on what’s going on with your customers and followers. But how do you do this? There are a variety of social media monitoring tools available, but which one is right for you? Here are some tips to help get started:
Best Social Media Monitoring Management Tools
1. Hootsuite
Effectively track topics that matter—then respond quickly
Description: Hootsuite’s monitoring tool is part of its entire package of social media management tools. If you were to subscribe to one of their plans, you can also enjoy other features such as scheduling and analytics.
With Hootsuite, you can set up unlimited streams of social media content based on your mentions, selected keywords, hashtags, or locations. Furthermore, Hootsuite integrates with more than a hundred apps to help you do more from its dashboard.
Platforms supported: Twitter, Facebook, Instagram, LinkedIn, Google+, blogs, forums, and more
Prices: Free, $19 per month, $99 per month, $499 per month, and enterprise pricing
2. Reputology
What does it monitor? Yelp, Google, Facebook reviews + other review sites
Paid or free? Free tool
For customer-facing businesses, a bad review can be a real blow if it isn’t dealt with correctly and quickly. Reputology lets you monitor major review sites such as Yelp, Google, and Facebook reviews from one dashboard.
You can track activity across multiple storefronts and locations, and respond using quick links.
3. Sprout Social
Intelligent, real-time social media monitoring with Sprout
Description: Similar to Hootsuite, Sprout Social’s monitoring and engagement tools are part of its social media management software. Sprout Social has two separate features for social monitoring and engagement.
In the Smart Inbox, you’ll get all your social media mentions and messages. With the discovery feature, you can search for particular keywords on Twitter or Instagram (for example when someone mentions your brand without tagging your social media profile).
Platforms supported: Twitter, Facebook, Instagram, LinkedIn, and Google+
Prices (per user): $99 per month, $149 per month, and $249 per month
4. Nexalogy
What does it monitor? Most major platforms + broader web
Paid or free? Free tool
Nexalogy’s top-tier data visualizations set it apart: interactive timelines, geolocation-based heat maps, lexical cluster maps that show common patterns of topic. Plus the “basic” stuff that would take a human being weeks to figure out, like popular keywords and most active accounts.
5. Agora Pulse
Discover what people are really saying about your business
Description: Agora Pulse is also an all-in-one social media management tool, which comes with scheduling, monitoring, engagement, and analytics features.
Its inbox collects all your social media mentions while its listening feature allows you to search for keywords, URL, and handle on Twitter. Agora Pulse also allows you to monitor comments on your Facebook and Instagram ads.
Platforms supported: Twitter, Facebook, Instagram, and YouTube
Prices: Free, $79 per month, $159 per month, plus enterprise options
6. Talkwalker
What does it monitor? Most major social platforms + broader web
Paid or free? Paid tool
Talkwalker offers more than 50 filters to monitor conversations across 150 million data sources, including blogs, forums, videos, news sites, review sites, and social networks.
You can easily analyze engagement, reach, comments, and brand sentiment.
7. Zoho Social
Social media management software for growing businesses
Description: Zoho Social is a social media management dashboard where you can publish and schedule posts, monitor social activities, analyze your social media performance.
In the Zoho Social dashboard, you’ll get real-time updates of how people are interacting with your brands. I find this great for events, where I might want to monitor related social media posts and engage with the attendees.
Platforms supported: Twitter, Facebook, Instagram, LinkedIn, and Google+
Prices: Free, $10 per month, $50 per month, $1,000 per year, and $1,500 per year
8. Mentionlytics
What does it monitor? All social platforms + broader web
Paid or free? Free tool
Mentionlytics is a professional-grade social media monitoring app that tracks mentions, keywords, and sentiment across multiple languages.
9. Brand24
Smart social media monitoring for businesses of all sizes
Description: Brand24 is a powerful yet affordable tool for those who want to dive deep into social media monitoring. Besides the major social media platforms, Brand24 also monitors blogs, forums, and other sites for mentions of your brand.
Apart from collecting your mentions and allowing you to reply, Brand24 analyzes your social media reach, interactions, sentiment, and more.
Platforms supported: Twitter, Facebook, Instagram, blogs, forums, and more
Prices: $49 per month, $99 per month, and $399 per month
10. Reddit Keyword Monitor Pro
What does it monitor? Reddit
Paid or free? Paid tool
With 430 million average monthly active users, Reddit is an often-overlooked social platform where conversation is often in-depth and honest. This tool allows you to monitor the site’s 138,000 active communities for the conversations you care about.
Free Social Media Monitoring Tools
1. TweetReach
TweetReach gives you a free “snapshot” report on the potential reach of any tweet that includes a given hashtag, keyword, or username. With analytics provided by Union Metrics, the tool offers a free signup for which you’ll be able to see who’s talking about which topics, how many impressions you’d get on a post about that topic, and more. TweetReach’s snapshot reports are free for the first 100 tweets, and the company offers paid plans starting at $49/month thereafter.
2. Mention.com
Mention is a social media mention monitoring tool that tracks social media conversation across the web, blogs and social networks.
It’s a very simple way to see what people are saying about your brand or industry, especially considering you’ll be able to track keywords, competitors and even specific employees–all for free!
Note: at the time of this writing all social media mentions were limited to 1000 mentions unless you have a paid account. Also note that only 3 projects can be created with this version.
After you’ve signed into your account, you can add social media keywords as projects.
How it works:
When adding a social media keyword project on Twitter, you’ll want to include the social network name and mention frequency type . Then enter your keyword once on both screens.
To set up social monitoring of your brand or competitors, click on ‘Social’ from the top nav bar and then select ‘Brand Monitoring.’
You’ll want to specify which social networks you’d like to monitor (Twitter, Facebook, Google+, Blogs). Then decide what kind of mentions you’d like to follow:
3. TweetDeck
- Mentions Only
- Favorites Only
- Mentions & Replies (recommended).
TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. From one panel, you can look at Twitter content from the groups you want — whether that’s customers, competitors, or employees.
TweetDeck is a great tool to use during events or live-tweetstorms to keep up with live conversations — while also keeping an eye on you or your brand’s notifications and mentions.
4. Twilert
Twilert is social media listening software that sends email notifications when specific terms are mentioned online.
These email alerts help keep you informed of what’s being said about your brand or business.
How it works:
To get started with this social media monitoring tool, first sign up for a free trial and log into the social media listening software.
Next, enter your social network name and social media keywords (separated by comma).
After setting up a keyword alert, you’ll be able to configure the parameters for email notifications (which social networks will receive the alerts? Which social accounts will they come from?) and selecting an email address that you’d like to send them to.
As with many social networks, mention frequency type, social networks and frequency can all be changed as needed.
5. SumAll
SumAll connects to a variety of different social accounts — including Twitter, Facebook, Instagram, and LinkedIn — to provide you with insights about your followers, interactions, and engagements. The paid version provides content recommendations and automatic post scheduling.
6. Google Alerts
Google Alerts is a social listening platform that allows you to receive media notifications on keywords and topics.
How it works:
First, create your Google Account.
Next, click the ‘Create alert’ link under the ‘Alerts’ heading (this will navigate you to a page where you can set up social accounts).
In the dropdown menu for social networks (in this example we’re using Facebook), select a social network or list of social accounts that you’d like to monitor.
This social media monitoring platform also offers RSS feeds for each subscription so you can view recent activity from blogs or websites – this feature comes in handy if you want to track social media mentions from an individual blog post or web page.
7. Lithium (formerly Klout)
Lithium — which recently acquired the social media monitoring tool, Klout — offers a “social response” tool that allows you to manage, understand, and respond to the direct outreach you get from other users on social media. The tool integrates with Twitter, Facebook, Instagram, and more to help you visualize where people are talking to (and about) you the most, so you can focus your customer engagement in all the right places.
8. Twitter Advanced Search
Twitter Advanced Search allows you to find recent tweets containing specific words or phrases.
How it works:
The interface is fairly intuitive – log into your Twitter account, then click on ‘Advanced search’ link in the top right of the social media dashboard.
Here, you can enter a keyword or phrase that you’d like to monitor (Twitter will only return results containing your keywords). You
How to Protect Your Social Media Profiles.
Social media is a way for people to communicate and share information. It can be used to connect with friends, family, and customers. Social media also allows businesses to interact with their customers and employees online.
To protect your social media profiles, make sure you understand what social media is and how it can be used to advantage your business. You can also follow these tips to keep your online activity under control:
1. Use Twitter as a reflection of your business: Make sure your tweets are high-quality, informative, and relevant to your business.
2. Use Facebook as a reflection of your business: Make sure your posts are meaningful and helpful to other people who have read them.
3. Use LinkedIn as a reflection of your business: Make sure you post useful content and make connections with potential clients or partners.
How to Use Social Media for Business.
The first step in using social media for your business is to promote it. Use social media to write articles, create videos, or post blog posts that discuss your company and its products. Try to focus on topics that are relevant to your customers and that will help you build relationships with them.
Use Social Media to Connect with New Customers
When you connect with new customers on social media, be sure to use it as an opportunity to promote your business and sell its products. Showcase new products or services, answer questions about your company, and provide helpful information about how your products can benefit customers.
Use Social Media to Stay in Contact with your Customers
Make sure to keep in touch with your customers by regularly communicating through social media. Write blog posts, send email messages, or visit websites where customers are active discussion forums (such as Facebook). This will allow you to stay up-to-date on their thoughts and experiences with your company, and it will also give you an opportunity to learn more about their needs and preferences.
Use Social Media to Get Advice from your Businesses Customers
If you want advice from your businesses customers, take advantage of online advice forums such as Google+, Yahoo! Answers, or StackExchange. These platforms offer a wealth of information about business topics, so it’s a great way to get expert feedback on items like marketing campaigns or product development – without having to speak directly to the customer himself/her!
Tips for Using Social Media for Business.
The use of social media for business can be extremely beneficial. By staying in touch with your customers and followers, you can keep them informed of your company’s latest news and products. Additionally, using social media to engage with your audience can help you grow your customer base and generate leads for new business ventures.
Use Social Media to Stay Informed
If you want to be successful on social media, it’s important to stay up-to-date with the latest trends and developments. By following industry trends and keeping abreast of changes in the digital world, you can stay ahead of the curve and create engaging content that will attract readers and followers alike.
Subscription services like Hootsuite or Fiverr offer great ways to stay organized and connected to a wide range of social media accounts at a fraction of the cost of other platforms. As well, online communities like Reddit or Digg allow users to share their thoughts on current events and topics without having to leave their comfort zone.
Use Social Media to Grow Your Business
One great way to grow your business on social media is by creating valuable content that can be used by other businesses as part of an Altmetrics report card. By sharing helpful tips, tricks, or advice about your company’s website or product, you can inspire others to visit your site or buy something from you – all while helping you track progress and measure success over time!
Conclusion
Protecting your social media profiles can help you stay in contact with your customers and grow your business. By using Social Media to promote your business, connect with new customers, stay in touch with current customers, and get advice from your businesses customers, you can make sure that your online presence is effective and safe.