Introduction: It can be hard to stay up-to-date on all the latest social media trends. But with this essential toolkit, you’ll be able to track all your social media channels and keep an eye on what’s working best for your brand. This toolkit includes everything from a social media monitoring tool to a content strategy guide. Whether you’re looking to increase online visibility for your business or stay ahead of the curve, this kit is perfect for you!
What is Social Media Monitoring?
Social media is the use of websites and apps to share information, images, and videos with friends, family, and other social media users. It’s an easy way to connect with people who are similar to you and can be a great way for businesses to build relationships with customers.
What are the Benefits of using Social Media
The benefits of using social media can include reducing stress, improving communication skills, building relationships with friends and family, and getting feedback from users about your business or product. Additionally, using social media can help you learn more about your target audience and develop content that is engaging and informative for them.
Best Social Media Monitoring Tools 2022
Going through the current scenario of a digitally growing world, social media has played a significant role in marketing. Whether small-scale or large-scale, businesses these days rely heavily on Social Media.
A social media monitoring tool isn’t just a nice-to-have, it’s a PR and marketing must. But if you’re not using the right one, or you’re not using one at all — you’re missing an opportunity to drive more leads, increase revenue and protect your brand profile.
According to a recent Statistica report, more than 90% of US enterprises and businesses with 100 or more employees use social media for marketing their brands. Businesses have realized the importance of social listening and why you need social listening tools. So go through this blog, presenting the Best Social listening tools 2021 and their key features to determine what best suits your brand.
Best Social Media Monitoring Tools 2022
Meltwater
Meltwater is the Swiss Army knife of media monitoring tools, with social media management, audience insights, social listening, sentiment analysis, and influencer management — all housed in one easy-to-use interface.
Trusted by over 30,000 clients worldwide, and ranked as the #1 media intelligence platform by G2, it’s a sophisticated option, ideal for everyone from enterprise teams to SMEs.
The Meltwater social monitoring platform offers intuitive, highly customisable monitoring dashboards, where you can track conversations in real-time, pinpoint developments in community sentiment, and capitalise on the most valuable mentions.
Brand24
Brand24 collects social media data on what people say about your company online. It displays a timeline of brand mentions so you can react quickly to opportunities and handle issues. It displays mentions streams to see what people are saying about your business and take immediate action. You can engage in discussions directly from Brand24.
It is one of the best social listening tools for small and medium enterprises because it has a flat subscription of $49 per month. However, despite its priced affordability, it has an AI-driven sentiment analysis function that helps you preserve your brand’s reputation while providing better services and experiences to your customers. It displays a Discussion Volume Chart that graphically depicts your brand’s mentions, allowing you to quickly spot any surges in mentions and determine whether there is a problem. They even have an influencer score for your brand’s top social media influencers so you can communicate with them more effectively. It also offers sentiment analysis, which allows you to view mentions of your business and whether they were favorable, negative, or neutral in tone.
Brandwatch
Brandwatch is a social media listening, publishing, advertising, measurement, and customer data management platform. Its social listening tools give a clear picture of what’s happening and who’s involved.
You can use them to identify popular topics and hashtags to follow to better design your campaigns and content. You can keep tabs on conversations taking place around your brand and products.
Brandwatch gives you much flexibility. You can track anything from brand names, topics, and keywords to phrases, refining your queries with advanced parameters. Indeed, if you have a global audience, you can track and engage wherever you have followers. In addition, you can filter extensively, accessing and viewing data by keyword, source, demographics, influencers, and content type.
Brandwatch offers sentiment analysis in multiple languages, marking mentions as positive, neutral, or negative to help you prioritize engagement. Users can set notifications to alert if there is a spike in specific mentions. You can react to negative publicity before it gets out of hand. To assist with this, you can set up automated reports of trending topics and mentions, sending them directly to your inbox.
With Brandwatch, you can identify influencers who interact with your topics of interest and, as a result, create strategies for collaboration and brand growth. You can also produce audiences from any social listening project – groups of people who meet specific criteria you set.
Sprout Social
While Sprout is primarily a social media management tool for SMEs to handle day-to-day content publishing, it offers media monitoring functionality too.
With the Smart Inbox sitting at the heart of the monitoring dashboard, you can bring messages, mentions, and tags from core channels into one central hub, instead of switching between networks to track notifications. Set up inbox filtering and tagging options to help you prioritise interactions, and save time to focus on the most valuable opportunities online.
You can also track the most important conversations by setting up Sprout keyword searches to watch for brand and product mentions. Sprout’s ‘Trend Reports’ provide insights on Twitter performance (not any other core social media networks), showing where your efforts are working, and offer a breakdown by the most common hashtags, trending topics, and popular public figures.
Hootsuite
Hootsuite is a well-known social media management and brand monitoring tool. Still, in 2008 it released a new product called HootSuite Insights, which allows you to evaluate social sentiment surrounding your brand, such as what people are saying about you, your competitors, or your industry in general. HootSuite allows you to track down your social mentions and respond to users directly regardless of which channel you’re using. It also provides a consolidated platform for all of your social activity, as one would expect from any of the top listening tools.
For a multi-dimensional picture of your market segments, you may quickly filter results by region, language, and gender. You aren’t restricted to your company’s social media accounts. Hootsuite Insights allows you to listen to discussions on news sites, blogs, forums, and other public venues. In your dashboard, it shows you real-time data. You may create alerts to warn you immediately if there are any unusual surges in volume, sentiment, or other metrics. Hootsuite can search over 100 million sources in over 50 languages, including blogs, news sites, and forums, to ensure you don’t miss out on anything important. It’s no surprise that it’s regarded as one of the most effective social listening tools for business communications.
Best Social Media Monitoring Tools For Parents
Today’s parents are more concerned than ever about how their children are accessing social media and the Internet. Digital technologies have soared exponentially in recent decades, giving children and teens this ability to share information far beyond what their parents could when they were young. Parents might be unknowingly exposing their children to online risks because of their lack of experience, and that’s where Parenting and Monitoring Apps come to save the day.
Best Social Media Monitoring Tools For Parents
1. fenced.ai
fenced.ai is one of the most advanced, reliable, and trustworthy parental controls app out there. It is a tracking, monitoring, and control program that helps you to create and manage a digitally safe learning environment for your children. Parents can remotely follow their children what they have been doing on social media.
It monitors all the activities happening on the devices in real-time. Parents can easily track all the Calls and SMS from the Children Device with Child Monitoring App’s (Fenced.ai) free features. It records the time and duration of calls and SMS. It is the best choice for parents.
Features
- It helps to monitor your children’s devices.
- It allows you to Keep track of social media like Instagram, WhatsApp, Facebook, Viber, Skype, Tiktok, etc.
- It can help to establish good cyber safety habits.
- It helps block inappropriate content.
- You can save them from online predators.
- Records Keystrokes.
- It is cheaper than other parental control apps.
- It allows you to track contacts, device location, and SIM location.
2. mSpy
With the mSpy parental control app, parents needn’t stay at the edge about what their children might be doing in their social site accounts. mSpy offers all of the features to monitor the children’s social media accounts and apps.
mSpy works in stealth mode, i.e., once you install it in the target device, you remain anonymous. It is a powerful mobile-monitoring tool to see social networking sites such as Facebook, Instagram, Skype, Telegram, Kik, WhatsApp, and many more.
mSPy helps the parents track their children’s whereabouts through the location history and geofence alerts and see if they are engaging in adult apps such as Tinder, Kik, etc.
Key features of mSpy app
- See their Facebook messenger chats and conversations.
- Record all the key logs in the social media apps, SMS, and call and text messages.
- View their every activity from the mSpy control panel.
- Screen Recorder to record their every social media activity.
- Monitor web history and block detrimental content.
3. Bark.us
Bark.us is the second recommended social media monitoring app for parents. It proactively monitors text messages, Youtube, emails, and 30+ social media accounts — keeping your kids safe online.
What’s more interesting is, Bark.us claims to have prevented over 31 thousand self-harm threats and 16 school shootings with the help of their AI Technology.
Features
- Monitors texts, emails, YouTube, and more than 30 apps.
- Get alerts for issues such as cyberbullying, online predators, and suicidal ideation.
- Manages screen time.
- Filters sites your kids can access.
- Keeps track of kids with location check-ins.
4. Qustodio
Qustodio can be a great selection if you are looking for a complete free parental control application. This application can help parents, schools, and businesses as well. Qustodio supports a broad range of OS such as Android, iOS, Kindle, Chromebook, Windows, and Mac OS X. Because of its high compatibility; most users choose this monitoring app.
Features
- Can monitor and control web filtering and search activities.
- You can set the time limit also.
- It Keeps tracks of social media like Facebook, Instagram, Twitter, etc.
- It tracks the location of your child.
5. Kaspersky Safe Kids
Another parental control app is Kaspersky Safe Kids, which is available for Android, iOS, Macs, and PCs. You can install Kaspersky Safe Kids on an unlimited number of devices. Additionally, it supports all the features you might expect from a parental control application, such as app blocking, location monitoring, time management, and web filtering.
An excellent feature that Kaspersky Safe Kids offers is Texting Management. Text management is available only to Android users, but you can log all calls and SMS messages, or just one if you prefer. You can flag a contact you are worried about for monitoring, and you’ll receive notifications whenever that contact receives or sends texts.
Features
- Internet content filtering.
- Youtube’s safe search feature.
- Limits the use of the application.
- Manages screen time.
- Tracks location and monitors battery.
- Real-time alerting.
How to Use Social Media for Monitoring.
To use social media for monitoring, you first need to identify your target audience. This can be done by reading social media posts and searching for specific keywords or phrases. Once you have a understanding of who your target audience is, you can start monitoring their social media activity.
For example, if you want to track the number of people who are visiting your website, you would use a search engine like Google or Bing to look up specific terms related to your website. By using this information, you can see how often and where people are coming from, what kind of content they’re viewing, and where they’re spending their time.
In addition, you can use social media sites to connect with friends and family. By doing this, you can learn about their thoughts and feelings about your travelogue or project, as well as get ideas for future collaborations.
Use Social Media to Connect With Friends and Family
When it comes to using social media to connect with friends and family, there are a few things that you should think about before starting:
– Make sure that your posts are polite and respectful. People may not appreciate being bombarded with vulgar or angry messages at all times.
– Be prepared for constructive feedback (and even hugs!). It’s important that you give everyone a chance to express themselves before any final decisions are made about the blog post or project.
– Try not to take advantage of personal relationships too much (or else they may start feeling left out). When engaging in online conversations with friends or family members, try not to discuss sensitive topics such as your travelogue – do this instead in private settings where both parties feel comfortable discussing things openly.
Monitor Your Web traffic
One of the most important aspects of using social media for monitoring is ensuring that your site is constantly streaming traffic! This will help ensure that each post is seen by as many people as possible – which will help keep costs down on each trip! Additionally, it will also help make sure that any errors or issues pertaining to your blog posts don’t go unnoticed; by quickly detecting these issues early on, you can correct them before anyone gets hurt by them.
Analyze Your Social Media Marketing Performance
Finally, it’s important that you analyze how well your social media marketing strategy is performing in order to determine whether or not the investments we’ve made so far are worth it! This analysis could involve looking at different metrics like pageviews (how many people visit your site), engagement (how often visitors return back), and brand awareness (whether or not people know who you are based off of your online presence).
Tips for Monitoring Social Media.
Monitoring your social media posts can help you improve your strategy for online marketing. By understanding what content is working best for your audience, you can make more informed decisions about where to spend your time and money next.
Use Social Media Analytics to Improve Your Strategy
Using social media analytics can help you understand how people are using your site and services, and develop better strategies accordingly. With this information, you can optimize your content, remove waste material, and measure the success of your marketing campaigns.
Use Social Media to Connect with Your Fans
By connecting with fans on social media, you can increase brand awareness and reach new customers faster. In addition, by engaging with fans on a regular basis, you’ll keep them engaged with your brand and content long after they’ve stopped visiting your site or service.
Use Social Media to Monitor Your Overall Social Media Strategy
A well-maintained social media strategy will ensure that you maintain a positive public image while also generating leads and sales from potential customers online. By tracking all aspects of your social media activity – from posts to interactions – you can stay ahead of the competition in order to achieve profitability.
Conclusion
Social Media monitoring is a great way to keep track of your social media marketing performance. By using Social Media analytics to improve your strategy, you can see how well your social media campaigns are performing and make necessary adjustments accordingly. Additionally, monitoring your posts regularly will help you stay on top of trends and ensure that your content is engaging with your followers. Overall, using Social Media for Monitoring can help you stay up-to-date with the latest developments in your industry and make necessary adjustments for continued success.