With so many social media platforms out there, it is no longer a one-size-fits-all approach to getting your message heard. You have to play the field and use each tool to its best advantage. The problem with that is that a lot of people get lost in the weeds while trying to accomplish it all. I’ve been fortunate enough to become familiar with a lot of these tools and have come up with a list of the best social media publishing tools 2021 that you should use for your brand.
What are best social media publishing tools 2021? If you’re ready to improve your social media workflow, you’ll need to know about the latest tools. These free social media publishing tools have become invaluable during the marketing campaign.
Tailwind
If your social media marketing strategy relies heavily on visual/ pictorial content then Instagram and Pinterest are the perfect channels for you. The Tailwind app specializes in social media posting and scheduling on these channels.
Features: Tailwind too has a content discovery module that finds content (mostly images) for you to schedule and post. You can monitor conversations and analyze statistics to tweak your social strategy.
You can also use the drag and drop functionality to save time while creating posts.
It also has bulk scheduling and intelligent features such as peak engagement suggestions and recommended times for publishing on Pinterest.
Pricing: Tailwind offers a freemium service for their users with limitations, it is still quite handy. Their basic package starts from $9/ month which is enough for bloggers and small businesses. The Max plan then jumps to $39/ month, offering an unlimited number of posts and post designs.
ContentStudio
ContentStudio is a social media management and content marketing platform which helps marketers, agencies, and corporations put social media posts on autopilot. Its in-depth analytics and true insights modules work in perfect harmony and empower you to make informed decisions about your business.
The combination of an AI-powered content discovery module, a content composer with approval workflow, and amazing content automation recipes helps you discover, plan, schedule, publish and analyze for multiple brands and social channels with ease.
Get inspirational content ideas by searching for trending news in your industry. Use the composer to instantly create awe-inspiring social posts. You can immediately publish, schedule, queue, or assign a category to your post.
The great thing about ContentStudio is that you get to compose posts, label them, assign categories for heterogeneous content publishing, comments, team member’s activities, approval workflow, content assistant, and automation, all in one window.
Dashboard: A summary of your progress right in front of you so you’re up to date with everything as soon as you log in
Social Media Scheduler: ContentStudio’s bulk scheduling feature helps you cut scheduling time significantly. You can also add your favourite source’s RSS feed then set and forget as ContentStudio automatically publishes content to your social channels as soon as they are posted at the source.
Content Curation: Using machine learning and AI, we have curated more than 12,000 topics that you can follow to get highly relevant content suggestions immediately.
What’s more, you can create amazing Evergreen content campaigns to maximize the utility of your top-performing content. Combine this with the system generated distinct headlines to eliminate any chance of duplication.
Social media Calendar: Couple this with an interactive and highly visual calendar that empowers you to quickly approve or reject posts before publishing making it an ideal social media scheduler. Switch between calendar or list view for a bird’s eye view of all planned content.
You can also view how your posts appear live on each social channel once posted.
Social media analytics: ContentStudio facilitates you to automate social analytics reporting. It will automatically deliver branded reports with your logo and everything, directly to your inbox at a scheduled time and date. Gain meaningful insights from social data, allowing you to create gorgeous reports to impress clients or team members with the information they haven’t seen before.
Social Inbox: Manage all of your social media conversations from a single place, collaborate and take better care of your customers and followers.
Blog Post Composer: ContentStudio has got a full-featured blog post composer to create search engine optimized and well-researched blog posts. Using the SEO settings and toolbox, optimize your blogs so you can seamlessly target keywords that’ll help you rank higher. You can also add featured images to your blogs.
ContentStudio Chrome extension: For ease of access, ContentStudio also has an instant share Chrome extension via which you can post an article you are reading right there and then.
With prices starting from only $49/ month, ContentStudio is a real bargain for social media managers, freelancers, and businesses of all kinds.
Buffer
It is a noteworthy social media scheduling tool used to plan a bundle of posts at once and then schedule them for appropriate times in the future. Buffer allows you to post on almost all social channels but not blog channels.
Features: It has integration with URL shorteners such as Bitly and Buffly to produce branded short links. Buffer also offers a content composer with workflow approval which amounts to a seamless content creation process.
It also has social media analytics so you can evaluate the performance of your social media marketing efforts
Pricing: Buffer provides 2 plans, a Free plan & an Essentials plan. Their Essentials plan charges $5 per social channel every month. In that sense, a customer is free to choose their plan as necessary.
Hootsuite
Hootsuite has been around for ages and enjoys a large user base. It has all the right ingredients of an ideal social media scheduler including content curation, organization, planning, and scheduling.
Features: Hootsuite also has RSS feed integration but unlike ContentStudio, it does not offer auto-posting and content recycling.
With Hootsuite, you are able to add and manage multiple social accounts with ease and create posts yourself or select from an existing pool of posts.
A great plus point for this tool is that it offers a robust training program that not only trains you for the tool itself but also on how to become a successful social media marketer.
Pricing: Hootsuite is one of the few social media management tools that offer a free plan attracting a lot of eyes, their paid plans are set as
CoSchedule
Adhering to the slogan “do more in less time”, CoSchedule is a great social media scheduling tool. It helps individuals and agencies alike to organize blogs and social posts.
Features: Its flagship feature is a content calendar where you can view all social and blog content planned for social channels.
Though an average publishing tool, it still packs all the basic functionalities for posting your content. An RSS feed integration and ReQueue means you get a steady stream of content.
CoSchedule has a separate dashboard for each client, task templates that you can re-use, social approval, and custom reports.
Pricing: CoSchedule has a single plan for their Marketing Calendar at $29/mo. For further plans, you need to contact them, and they will give you an estimate based on your needs.
Conclusion:
Social Media is constantly growing and so are the list of social media publishing tools and apps. There are thousands of apps among Facebook, Twitter, Linkedin and Pinterest that you can use to publish your content.