If you are using social media marketing strategies to promote your business, it is important that you track your efforts. You can’t necessarily do this yourself with the free versions of the major social media platforms. Instead, consider using third party social media analytics tools 2021. These are social media reporting tools that will allow you to track important analytics for your business without having to log into each platform individually.
There are thousands of social media analytics tools 2021 to choose from, but not all of them can help you get the results you need. Below, we highlight the best social media analytics and reporting tools for your business.
Sotrender
Sotrender is a social media analytics tool that provides you with social media insights that help you improve your social media activities. The reports from this tool give you real-time updates on how your content is performing on different social media platforms.
Sotrender also gives data on sentiment analysis by monitoring the comments on your brand content! That’s not all, the tool also allows you to keep a watch on your competitors. This data will surely scale up your marketing strategies.
NetBase Quid
NetBase Quid is a marketing intelligence platform that also has social media analytics solutions. The platform stresses much on listening to what the audience is saying about your brand on different social media channels. NetBase helps you discover audience behaviour and preferences.
The platform also has solutions for analysing the audience. Get data on your social media audience and create effective marketing strategies!
Pallyy
Pallyy is a feature-rich social media marketing tool that offers detailed Instagram analytics & reporting.
You can use this tool to understand what your followers want to see, and what they don’t. You can analyze your own profiles and competitors. You can also dig into hashtags and follower growth in specific locations.
You can set up automated reporting which sends your analytics directly to your inbox daily, weekly or monthly.
Although the analytics is solely focused on Instagram, you can schedule posts to Facebook, Twitter and LinkedIn, as well as add a team to schedule on your behalf.
Pallyy’s dashboard is simple and easy to use with tabs for scheduling, analytics, reading and replying to comments (Instagram only), crafting your bio link and lastly an explore tab where you can search for hashtags, users and tags.
Pricing:
A limited free plan is available. The premium plan is $15/month per social group. Pricing drops depending on how many social groups you need so it is surprisingly affordable for agencies and individuals alike.
There is also a 14-day free trial available for the premium plan.
Audiense
Audiense is a social media analytics tool that can help you to get a clear picture of who your target audience is and how best to reach them with your advertising and social media campaigns.
Instead of simply providing insights into your social media activity, Audiense helps you to identify and segment your audience based on the data you have. This in turn helps you to plan a more effective advertising and social media strategy.
While Audiense only supports Twitter, it offers a depth of data that no other tool on this list offers.
In addition to the Audiense insights tool, they also offer Audiense connect, a Twitter-specific marketing platform that helps users to monitor Twitter, analyze their community, and respond to direct messages using chatbot technology.
Audiense is the perfect tool for budding businesses that are still trying to gather information about their desired target audience on social media.
Pricing:
Pricing plans range from free limited versions to $696/month for the Audience Insights plan.
Awario
Awario takes online brand reputation management seriously. Marketers can track online mentions from any connected social platform, allowing them to act fast and reply directly from their feed.
Awario can let marketers hone-in on the right conversations online, and they can act fast if one of those conversations turns into a disaster.
Special features
- Mentions & Quick Responses – Marketers can find trending conversations and engage with mentions right from their feed.
- Identifying Influencers – As influencer marketing grows, Awario can help marketers track influencers by age, gender, and demographics.
Sprout Social
Sprout Social helps marketers connect with audiences and scale social media results at a global level. The platform focuses on social media management, data, and employee advocacy.
It’s a versatile tool that can cover all aspects of social media marketing in one place. Sprout Social can simplify social media analytics that’s easy for any marketer to share across all teams.
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Special features
Smart Inbox – Sprout Social created a special inbox that allows marketers to collect messages sent by people to their social accounts, allowing marketers to view all messages in one spot.
Twitter Automation – Marketers can measure Twitter performance with suggested replies to incoming tweets and Twitter feedback. They can also streamline conversations and see quantitative scores of audience interactions.
Iconosquare
When it comes to publishing metrics, Iconosquare can get marketers the analytics they need to improve their social media campaigns.
Scheduling posts is smooth and user-friendly, and the platform provides additional insights and recommendations that Instagram and Facebook don’t offer.
Special features
- Best Times to Post – Instagram’s algorithm is not chronological order, so the timing of posts is more crucial than ever. Iconosquare provides suggestions for the best times to post on social media based on engagement rates.
- Hashtag Tracking – Hashtags are important for any trending conversations on social media. Marketers can use Iconosquare to discover the right hashtags for their next posts.
Khoros
Khoros social media platform focuses on customer service and satisfaction. They take digital care seriously and provide marketers social media analytics for community management. By having this tool, they can resolve customers’ needs quickly.
Special features
- Fast Messaging & Analytics – The smooth interface allows marketers to message their customers fast and in real-time. Iconosquare also offers analytics on where messages arrive from and who shares their content.
- Khoros Bot – It’s a self-sufficient chat bot that can communicate with customers. It comes with automated conversation responses to shorten the response time.
BuzzSumo
BuzzSumo is known for its content marketing analytics worldwide. The high-performing platform generates content insights and helps monitor content performances from all angles.
Content marketers have found that it’s the best solution for research. BuzzSumo can measure how much an article has been shared on the web.
Special features
- Content Analyzer – With unlimited searches, content marketers can search the web for any content related to a keyword, and it also includes analytics for content engagement.
- Question Analyzer – Content marketers can now use BuzzSumo to generate metrics for interactions and engagement on question-based sites, such as ecommerce sites, Yahoo! Answers, Quora, Reddit, and more.
Conclusion:
There are numerous social media reporting tools available on the market today, and there’s a good chance that you’re already using at least a few. Some of them come bundled with your social media platforms, while others are available as standalone tools. How do you know which of these tools to use? It’s not easy to find reliable info about social media analytics tools, so I’ve spent some time testing them and am ready to give you an overview of the most impressive ones.