We are glad to introduce you Best Social Media Reporting Tools 2020. These are the best social media reporting tools in 2020. Our team has gone over hundreds of solutions, which are available for you right now. You also can find more social media tools in our top tool list for social media marketers .
You want to learn about best social media reporting tools 2020? Or maybe you are looking for a report generator. In this post, we break down the best social media management tools so you can optimize your social media marketing campaigns.
Unbox Social
Unbox Social offers an extensive social media analysis solution for brands that gives in-depth social media insights. The tool helps you analyse your brand across various social media platforms namely Facebook, Twitter, Instagram, and YouTube.
Here are the platform-wise features offered by the tool.
The tool gives you an overview of your brand with all the crucial social media data. Check your brand’s page reach, page fans, page views, page impressions, follower growth, impressions, engagement rate, interactions, number of retweets, average views, and other metrics depending on the platform you opt for.
The success of any social media campaign depends on whether it has reached the intended audience. Unbox Social’s social media analytics solution gives you in-depth social media data on your audience.
Check the age, gender, location, and language of your audience.
Know when your followers are the most active on the platform. Track the audience sentiment and audience feedback for your brand content across platforms.
Unbox Social also allows you to track your competitors on various social media platforms. Get social media insights on how your industry competitors have fared in their campaigns. Know the kind of content they are opting for.
See what’s getting them a high engagement rate. Track how the audience is responding to your competitor’s content on social media and gauge the audience sentiment for competing brands. Moreover, you can also track what your competitors are posting for trending keywords and hashtags!
Talkwalker
Talkwalker is a social media analytics and monitoring tool that enables you to track your social media campaigns. The tool lets you find out trending topics across social media channels which help you curate powerful content for your audience.
The social media analytics tool gives you insights into consumer sentiment and website traffic.
Moreover, you can also measure your brand’s Share of Voice and measure your campaign’s real-time performance.
Awario
More of a social listening tool, Awario also offers monitoring and social media analytics solutions. The tool gives you timely insights on brand mentions and industry conversations.
Check the social media presence of your industry competitors and learn from their mistakes! Moreover, the tool also enables you to track the audience reaction to your marketing campaigns.
The social media analysis on Awario also gives you social media insights on your brand’s online reputation.
Iconosquare
Iconosquare is a popular social media analytics tool that can help you keep track of all your social media metrics in one place. Using Iconosquare, you can view analytics such as reach, engagement, follower evolution, and impression history for a variety of social accounts including Twitter, Instagram, and Facebook.
Iconosquare also offers Instagram story analytics, so you can measure the success of your story posts in the same way you do with feed posts. It also has a powerful social media listening feature, which allows you to keep track of how your brand is being mentioned across the Instagram platform.
Iconosquare is very much an all-in-one social media tool, as it includes publishing and reporting features alongside its analytics tools. With the scheduling tool, you can schedule and publish posts to Instagram, Twitter, and Facebook, all from one dashboard.
This can help you stay on top of your social media posting schedule in order to remain professional and consistent. You can also use Iconosquare to gain insights about your competitors and compile reports that can be useful for brand collaborations, and social media managers.
Pricing:
Pricing plans start at €49/month for the pro plan.
There is also a 14-day free trial available. No credit card required.
Agorapulse
Agorapulse is best known as an all-in-one social media management platform but it also includes a great social media analytics tool. This means you can create reports, publish content, and monitor your brand mentions. The tool currently integrates with the 5 major social media platforms: Instagram, Twitter, Facebook, LinkedIn, and YouTube.
The main analytics function of Agorapulse is the reporting tool. Using this tool can help you to quickly compile reports that show you what’s working, and what isn’t when it comes to your social media.
Reports can help you gain insights like which platforms you should share posts on and at what time. They also provide vital information about how posts are performing across platforms in terms of engagement and reach.
Aside from the reporting feature, Agorapulse can also help you keep on top of your general social media maintenance. There is a useful scheduling feature to make regular uploading easy, as well as an inbox tool that helps you to manage your social media messages with ease.
In addition to all this, it also has a monitoring feature that can be used to track what people are saying about your brand and your competitors.
Pricing:
A limited free plan is available. Pricing plans start at $79/ month for the pro plan.
There is also a 30-day free trial available. No credit card required.
Socialbakers
Marketers around the world can never go wrong with Socialbakers. Regardless of size or industry, Socialbakers takes analytics and social listening to the next level with predictive AI analytics, content performance, and side-by-side competitor summaries – all in one customizable dashboard.
What makes Socialbakers so unique is the one-calendar publisher, team collaborative community management, and a content creation hub. So there’s no need to flip through different systems just to get the results you need.
Special features
- Deep Content Intelligence – It’s the one place for marketers to see a comprehensive overview of their content performance, bringing data and creativity closer together. With automation, marketers have more room for strategy building and content creation.
- Performance Prediction with Content Grading – For organic engagement, Socialbakers’ Performance Prediction algorithm grades posts from A+ to D — allowing marketers to spot patterns in engagement and replicate their best-performing messages, images, and content types.
Audience Insights – Understanding your audience is important for any marketer. Marketers can access deep insights into their audiences with detailed breakdowns from interactions, activities, and interests across all their social media channels.
HubSpot Social Media Software
HubSpot provides a deep look into the way social media impacts your bottom line and gives you the ability to report on social media ROI. View and compare performance across different platforms, campaigns, and publishing times — all from a single tool.
Monitor your brand on social to understand how your target audience perceives your business and content. Additionally, YouTube Reports provide insight into how your audience and buyer persona’s engage with your videos. Lastly, effectively reach certain audiences by using data and context from the Contacts in your CRM (which this social tool integrates seamlessly with).
Sprout Social
Sprout Social is a social media planning service with expansive analytics and reports that help you understand the performance of all of your social accounts.
Configure and customize reports and metrics to help you scale your your business’s presence on social. And if you’re a HubSpot customer, integrate your CRM with Sprout Social to collect and view accurate reports all in one place.
Falcon.io
Falcon.io is a social media marketing platform for Facebook, Twitter, LinkedIn, and Instagram with analytics and community engagement capabilities.
Create an overview of cross-platform metrics and KPIs to determine which of your strategies are working best. Customizable dashboards update in real-time to give insight into your performance on your profiles. And with pre-existing templates, these customizable dashboards are easy to create and implement.
Lastly, integrate Falcon.io with your HubSpot CRM to sync customer data for your social campaigns, create custom and lookalike audiences, and offer customer service all via the tool.
Mailchimp
Mailchimp is a full-service marketing platform that offers analytics for social media ads. It’s easy to use for small marketing teams and requires little time to pour over the accompanying analytics.
With Mailchimp, you’ll have an audience dashboard, which is a page dedicated to understanding audience behavior. Additionally, the software offers tools to look into smart targeting and mobile integrations. These tools can diversify a social strategy and deliver higher engagement numbers by helping you create content that specific audiences will respond to.
Squarelovin
Focused more on Instagram insights, Squarelovin is one of the reliable social media analytics tools that helps you get the most out of your Instagram marketing campaigns. The tool lets you track your account growth, helps you review post performance, and gives you social media data to help you optimize content for Instagram.
The insights from this tool can help you frame effective content strategies for your brand’s Instagram presence. Moreover, it also makes you aware of what your Insta audience likes.
Conclusion:
There are many social media reporting tools on the market and it is always a good idea to learn all you can about them and understand what will be best for your specific business or organisation. These days, businesses and organisations alike need to be using Facebook, Twitter, Instagram and more in order to succeed, so it’s no surprise that we’ve compiled a nice little list of what we think are some of the very best social media reporting tools on the market.