The Best Social Media Scheduling Software for Small Business includes features such as social media management, analytics, and campaign and post scheduling. These tools are specially designed to streamline the social media scheduling process.
Best Social Media Scheduling Software for Small Business is an easy-to-use, yet powerful social media management tool. The software improves productivity and efficiency, allowing you to schedule your social media posts for Facebook, Instagram, Twitter, LinkedIn and Pinterest. It’s a one-stop shop for adding images to your website, scheduling content for your blogs, and creating visual marketing campaigns.
Canva
Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.
Hootsuite
Hootsuite is one of the most established and popular apps for social media scheduling and marketing. You can use it to schedule posts, receive in-depth reports, and collaborate with your team members, thanks to built-in teamwork features. It enables you to view multiple streams at once and monitor what your customers are saying. There is a free limited plan available for 3 social profiles and up to 30 scheduled messages.
Buffer
Buffer is also one of the best apps for managing your social media presence and scheduling your posts. The app also comes with analytics tools that enable you to track your audience’s activity and figure out when it is the best time to post in the future. We especially love its Chrome extension, which integrates itself seamlessly and never gets in the way, yet it is always there when you need it. It is a more straightforward and more effective way of managing your social media, and you are never more than a few clicks away from setting up anything you want. Buffer supports over 7 different platforms – you can add up to 4 on the free plan.
Everypost
With Everypost, in addition to scheduling publications, you can customize them and create visual content. In the free version of the platform, you can curate content, meaning you can gather relevant content from different media and sources and easily publish it across your social networks.
In the free version of Everypost you can schedule 10 publications and soon the company plans to offer media analysis. Despite the limitations, the free version of Everypost is quite versatile as it is possible to schedule publications on all networks via smartphone, computer and tablet.
Latergram
Although also available for Twitter, Facebook and Pinterest, Latergram is often one of the most cited when it comes to scheduling Instagram posts. The platform allows all content to be previewed, generating a post calendar so you can better analyze the content distribution and also check on Instagram for example if the feed is harmonious.
In the free version of Latergram you can manage one profile per platform, enter one more person to help you handle posts, schedule 30 posts per month on Instagram, 50 on Twitter, 30 on Facebook, and 30 on Pinterest. Finally, this tool in its free version offers a basic level analysis for the user to follow the posts that performed well.
TweetDeck
TweetDeck is a free tweet scheduling tool with advanced features that are ideal for those working specifically with Twitter. In addition to scheduling tweets, you can check post engagement, access direct messages, mentions, and other important functionalities.
So, did you like the suggestions of free tools for scheduling posts? Be sure to tell us and suggest other tools to make this list even more complete!
Later
Later is the best tool for scheduling and publishing on Instagram. It was founded in 2014 and now powering more than 4 million users globally.
Initially, it was started as a simple Instagram scheduling tool, but later, they added more platforms like Facebook, Pinterest, and Twitter.
Later offers a free plan that includes one social set (including one Instagram, Pinterest, Facebook, Twitter, Linkedin, and Tiktok account), schedule 30 posts per social profile, and basic analytics.
They also have tons of pre-made templates, so there’s no need to start from scratch ever again.
Using their hashtag research tool, you can find the right hashtags for your posts; it even provides advanced analytics so you can see how well your posts are doing in terms of engagement.
💰 Pricing: Later offers four different plans, including 14 days free trial.
- Free plan: 1 social set, 30 posts per social profile, one user
- Starter plan ($12.50/ mo): 1 social set, 60 posts per social profile, one user, Linkedin bio
- Growth plan ($20.83/ mo): 1 social set, 150 posts per social profile, three users
- Advanced plan ($33.33/ mo): 1 social set, unlimited posts per social profile, six users
Crowdfire
Crowdfire is a similar app to Hootsuite in many ways. More than 19 million users worldwide use the Crowdfire app to automate their social media activities. It’s packed with features that make everyday life easier and more productive.
The free version of Crowdfire allows you to link three social media accounts, schedule 10 posts per account, and provide you one day of social analytics data.
With Crowdfire, you can connect up to 25 accounts and schedule posts across all platforms from one place.
Using their hashtag suggestion feature, you can get the most used and relevant hashtags for your posts quickly and easily. They also have auto-customize content for each platform, so you don’t have to spend time creating multiple posts across different platforms.
Additionally, you can schedule up to 50 posts at once using their bulk upload feature, saving your time and effort. You also get access to up to 30 days of your account’s performance data analytics in just seconds.
💰 Pricing: Crowdfire offers four different plans.
- Free plan: link up to 3 social accounts, schedule 10 posts, hashtag recommendations
- Plus plan ($7.48/ mo): 5 social accounts, schedule 100 posts, connect up to 5 RSS feeds
- Premium plan ($37.48/ mo): 10 social accounts, bulk schedule posts, up to 15 RSS feeds, additional team member
- VIP plan ($74.98/ mo): 25 social accounts, scheduled 800 posts, 25 RSS feeds, 20 competitor analyses, 30 days social analytics data.
Conclusion
The social media scheduling software for small business takes offering the most full-featured programs doesn’t mean it has to be difficult or take up a lot of time. The social media scheduling software for small business is made to maximize your time and reach across multiple networks, freeing you up to focus on other important aspects of running your company.