The best social media scheduling tools for you depends on your objectives. Here are the tools that suit various social media scheduling needs – from setting posts in advance to scheduling content automatically to monitoring social media relevant metrics and much more.
Many people are terrified of social media. It seems so complicated. And it is, in some ways. But when you get beyond the initial layer, it isn’t all that intimidating. The most basic level is actually quite enjoyable. And spending even a little time with the most basic of elements can reap big rewards for your business or nonprofit.
Buffer (Web, iOS, Android, Chrome, Firefox, Safari)
Buffer is one of the longest-running social media tools aimed primarily at scheduling posts, although it’s gone through multiple updates, shifts, and iterations. It supports Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Free users can connect up to three social accounts, including Facebook Pages and groups.
When you first connect a social account, Buffer will create a schedule for you. By default, Buffer creates four slots per day: in the morning, around noon, late-afternoon, and later in the evening for the time zone you’ve selected. Head to Settings > Posting Schedule to tweak this at any time, delete or add time slots, or disable an entire day. The more slots you have, the more updates you’ll need to schedule, but scheduling updates is easy with Buffer’s intuitive dashboard, mobile apps, and browser extensions.
For scheduling content from the web, Buffer offers browser extensions for Chrome, Firefox, Opera, and Safari. Click the Buffer icon in your toolbar (or use a keyboard shortcut), compose your update, and click Add to Queue to schedule. There are also mobile apps available for both iOS and Android, so you can schedule on the go.
While Buffer’s free plan is good enough to get started, if you want a more complete social media management solution or to control more than three social media accounts at once, you’ll need to pay $6/month per social channel for the Essentials plan. This gives you access to detailed analytics and engagement features, which let you interact with your audience directly from Buffer. (Also, if you want to bring team members on board, Buffer goes up to $12/month per social channel.)
With Zapier, it’s easy to link any other service you use to Buffer. For example, you can automatically add new blog posts to your schedule, either directly from WordPress or through an RSS feed.
Buffer Price: Free plan includes one user, three accounts, and 10 queued posts per profile; from $6/month per social channel for the Essentials plan that offers unlimited queued posts per profile; from $12/month per social channel for the Team plan that offers unlimited users.
SocialPilot (Web, iOS, Android, Chrome, Firefox, Edge)
With many apps in this category, if you want to delegate social media management to someone else in your organization, you’ll have to pay a serious premium for the privilege. (You could give them the login credentials to save money, but that comes with a whole host of security concerns.) With SocialPilot, though, the Small Team plan starts at $50/month and includes two other team members and 25 social media accounts. With Buffer or Hootsuite, you’d be paying hundreds of dollars more per year.
While SocialPilot’s user interface is a bit dated, it’s entirely functional. The sidebar has tabs for managing your posts and accounts, accessing your inboxes or analytics, lining up content from RSS feeds, and configuring your team and client setup. All the features you’d expect of a good social media management app are there—though it’s the Team options that are most compelling.
Different team members can be assigned roles, based on what you want them to be able to do. For example, you can set things up so content creators have to submit all posts for approval, or allow managers to edit and schedule but still retain final approval for yourself. This allows you to delegate responsibilities to the people you work with, without having to give them free rein.
SocialPilot also integrates with Zapier, so you can automatically add content to your SocialPilot queue whenever something happens in the other apps you use most.
Social Pilot Price: From $30/month for the Professional plan; the Small Team plan with 3 users and 25 accounts starts at $50/month
Monday.com
Monday.com doesn’t include a free plan, but it does offer you a free 14-day trial. Its Basic plan costs $8/seat/month. That plan is for teams just getting started with managing all their work in one place.
Monday.com doesn’t specifically target social media marketing. Instead, its focus is on improving the efficiency and workflow of your team. It is ideal for marketers and those wanting to create a logical workflow to manage their social media accounts.
Boards are at the heart of Monday.com. A board is a fully customizable table for managing your projects, workflows, and everyday work. You build boards that represent your workflow. Monday.com includes numerous templates to give you a starting point, one of which targets social media management. That template creates two boards:
- Campaign ideas and requests
- Campaign progress and status
Team members can make suggestions for upcoming social media posts on the Campaign Ideas and Requests board. If you decide these ideas are viable for a post, you can use the board to create an efficient and standardized workflow for a social media campaign.
The Campaign Progress and Status keeps track of your campaigns, split into Upcoming Campaigns, Live Campaigns, Completed, and Stuck.
Monday.com
Monday.com doesn’t include a free plan, but it does offer you a free 14-day trial. Its Basic plan costs $8/seat/month. That plan is for teams just getting started with managing all their work in one place.
Monday.com doesn’t specifically target social media marketing. Instead, its focus is on improving the efficiency and workflow of your team. It is ideal for marketers and those wanting to create a logical workflow to manage their social media accounts.
Boards are at the heart of Monday.com. A board is a fully customizable table for managing your projects, workflows, and everyday work. You build boards that represent your workflow. Monday.com includes numerous templates to give you a starting point, one of which targets social media management. That template creates two boards:
- Campaign ideas and requests
- Campaign progress and status
Team members can make suggestions for upcoming social media posts on the Campaign Ideas and Requests board. If you decide these ideas are viable for a post, you can use the board to create an efficient and standardized workflow for a social media campaign.
The Campaign Progress and Status keeps track of your campaigns, split into Upcoming Campaigns, Live Campaigns, Completed, and Stuck.
ContentCal
ContentCal offers a 14-day free trial. Feature-wise, it is a CoSchedule-like tool. It offers a powerful collection of features to help you manage our entire content marketing plan. It’s segmented into 3 tools. Here’s a look at what they do:
- Publish: This is where you’ll go to collaborate with team members on content ideas, create workflows, and publish articles, emails, and press releases. ContentCal also comes with Web Clipper, a tool that captureS content you come across on the web and saves it to your content library for use later.
- Analyze: Dig into audience engagement with content and campaigns. Track hashtags, stories, top-performing content, and competitors to see what’s working and how to improve your content. Reporting is a major component of driving growth, and Analyze lets you visualize data for paid and organic analytics across platforms, and export your u findings in PDF or PPT format.
- Engage: Connect with customers through ContentCal’s team inbox. Depending on the size of your organization, you can assign queries to specific teams, handling messages from all platforms. Engage also offers a notes feature for messages from customers. These can be added by team members to formulate a complete and effective response to customers.
ContentCal’s also working on a fourth feature called IQ. It’s an AI-powered intelligence solution to offer deeper insights. It will help identify channel performance, assign a content quality score, benchmark competitors, attribute revenue to campaign performance, and deliver industry benchmarking.
Ripl
Social media management made easy
TODAY’S BEST DEALSVISIT SITE
REASONS TO BUY
+Thousands of templates+Easy video creation+Manage on mobile devices+7-day free trial
Ripl offers a platform that makes it easy to generate professional-standard content for social media. As well as offering thousands of templates and over half-a-million stock uses to use for content and animated images, Ripl also makes it simple and easy to create media such as branded videos with just a few clicks.
Posts can be written, edited, and scheduled on the go, as accounts can be directly managed from an Android or iOS mobile device for easy use. Engagement statistics are also available for you to track from one place, and recommended hashtags are provided for audience targeting.
According to Ripl, over 4.5 million small business already use the product, in order to publish and share content across all the major social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Both monthly and annual subscriptions are available, as well as a 7-day free trial.
Conclusion
This list has the best social media scheduling tools for 2022 including all of the most popular options. Each year, businesses look to improve their online presence by implementing strategies that are more personalized to appeal to their customers, including social media marketing. Some businesses decide to employ multiple social media managers working together to achieve these goals. For those who do not have time for this type of investment, there are scheduling tools available. These software programs help with automating the sharing process on various platforms. Many of them can tweet at optimal times based upon data that is collected during research. They also typically include tracking services that allow business owners to see