A strong social media presence is important for 2021 businesses who wish to succeed. These tools are useful for basic tasks related to social media management. Whether you are interested in social media tools list, social media tools free, best social media tools 2021, social media management tools or free social media tools this article should provide you with the information you need.
How would you compare best social media tools? Checking out these best social media management tools 2021. Or about social media tools free? Let’s look at them.
BuzzSumo
Website: https://buzzsumo.com/
Pricing: Plans start at $79/month
Details:
BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain.
Through BuzzSumo you’re able all gather a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares.
This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels.
Google Trends
Website: https://trends.google.com/trends/
Pricing: Free
Details:
Google Trends is a completely free tool that Google created to help anyone search for trending topics online.
Brands use it to monitor notable things that are happening in the world. Many professionals use this as a way to discover and share information related to what’s most popular right now.
You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy.
AgoraPulse
If you’re looking for a simple and easy-to-use scheduling tool, AgoraPulse may be for you. AgoraPulse is a social media management tool geared towards creating, editing, and scheduling posts, monitoring engagement, and tracking the success of your posts. It supports many of the major social media networks (Facebook, Twitter, Instagram, Google+, LinkedIn, and YouTube).
Pricing: Monthly and annual pricing starts at $39, but AgoraPulse offers a free trial and discounts for nonprofits.
NapoleonCat
NapoleonCat is a complete set of simple and flexible social media management tools. The actionable prices make NapoleonCat stand out from its competitors, plus they offer a 50% discount for all non-profit organizations.
Features:
- You can reply to all interactions from all major social media platforms in one place.
- Thanks to the Auto-moderation feature, you can automatically reply to defined comments and messages and hide or delete spammy and inappropriate content.
- The scheduling option is available for Facebook, Instagram, Twitter, LinkedIn, and Google My Business. Plus, you can create one post and share it across all the mentioned platforms with a single click.
- You can also schedule automated social media reports that get sent right to your email address every week or month.
SocialBee
If you’re looking to save time and energy when it comes to your social media posting, look no further than SocialBee! Jam-packed with multiple features designed to make your (social media) life a lot easier, SocialBee allows you to categorize, schedule, and share content across all major platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, and even Google my Business.
Features:
- You can categorize your content to have a healthy mix of posts, from promotional to educational ones, depending on your goals;
- You can recycle or expire posts with the Evergreen/ Share-Once features, to make sure you’re never running out of relevant content and avoid posting obsolete content
- You benefit from advanced editing options, which allows you to tweak your content the way you see fit and tailor it to the platform and intended audience
- You get insights on how your posts perform and the activity status for your accounts.
Loomly
Platforms: Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, & TikTok
G2 Ranking: 4.6 out of 5
Loomly is a social media management tool for branding and content creation.
Compared to other social suites, Loomly isn’t a fully integrated solution as of yet. Due to its core focus on content creation, they unfortunately lack features larger businesses find valuable such as listening and monitoring.
Loomly does have a visual calendar and content suggestion feature to assist social media managers in their curating strategy. While they do not currently have a social inbox, they do provide social monitoring and client management features.
There isn’t an influencer search option, but we still think Loomly is a solution that might make great sense for some solopreneurs and small businesses.
Pricing is from $34-$332.
Sendible
Platforms: Facebook, Instagram, Twitter, LinkedIn, Google My Business, & Pinterest
G2 Ranking: 4.4 out of 5
Sendible is a social media management tool best targeting digital agencies looking for an end to end solution that includes a CRM.
Sendible has a Smart Queue feature similar to e-clincher’s Auto Post, allowing social media managers to repurpose content. Utilize their Social Inbox and social listening tools to monitor keywords, competitors, and mentions of your brand.
While there isn’t an influencer search, Sendible does have a CRM system that enables users to interact with influencers and communicate in real-time.
Pricing ranges from $29-$299 per month.
TweetDeck
TweetDeck is a popular Twitter management tool that was acquired by Twitter in 2011. It offers a more convenient Twitter experience by letting you view multiple accounts in one interface.
Engagement
Twitter describes TweetDeck as “the most powerful Twitter tool for real-time tracking, organizing, and engagement.”
It makes it easier to engage with your audience by using a series of customizable columns rather than a single Twitter timeline.
You can add columns that show all your mentions, direct messages, lists, trends, favorites, search results, or hashtags. Each column can be filtered to include or exclude words or tweets from users.
Scheduling
TweetDeck allows users to tweet messages immediately or schedule them for later delivery. If you manage multiple accounts through TweetDeck, you have the option to schedule Tweets for each of them.
You can make changes to a scheduled Tweet before it’s published, and you can also add images and GIFs to your message.
Reporting
TweetDeck doesn’t have any analytics and reporting.
Meanwhile, you can use the built-in Twitter analytics to track your performance.
The Home tab provides an overview of your activity featuring your Top Tweet, Top Mention, and your Top Follower.
On the Tweets tab, you can find metrics for every single one of your Tweets. You can see the number of Impressions, Engagements, and Engagement rate for each tweet.
The Audiences tab lets you track your follower growth over time and learn more about your their interests and demographics.
Networks
TweetDeck only supports Twitter.
Pricing
TweetDeck is a free tool and is available as a web app, Chrome extension or Mac app.
Conclusion:
There are thousands of free social media management tools, that it’s no doubt to think that you might not get the results that you want. However, there are good social media management tools out there which can make it easier for you to get your job done.