Advertising is the most expensive and professional way to get your brand known. Advertising software acts as one stop solution for all your advertisement related needs. It integrates all the required features of advertising in a single place allowing an easy and successful approach towards advertising.
The software enables businesses to spread the word about their goods and services. It has an intuitive interface that is easy to learn. The template based software has generic features, so you can use them for any type of business. You can leverage social media channels on both platforms and within your own website, as well. The company also has competitive prices, which are affordable for almost any business.
Advertising can be a very competitive field. There is tons of different software available out there that can help advertise in some way, but there are just as many other ones that are far more superior to the rest. The software that I am going to be talking about is one of the best at advertising online.
Communication technologies are constantly evolving while new trends and best practices appear in the digital marketing field daily. Keeping track of all the movements can be a challenge for people in charge of media buying and advertising software free download, so we’re here to make life easier for them by presenting a short overview of the most important aspects in this industry.
What is advertising management?
Advertising management is overseeing different marketing activities and responsible individuals to ensure that campaigns are running effectively and target marketings are being reached.
Depending on your business needs, advertising management can focus on various metrics that contribute to campaign success, like ROI or conversions or media placements that make sense for where your target audiences are.
As there is often a lot to keep track of, many teams choose to use advertising management tools, which we’ll cover below.
Marketo
Marketo is one of the biggest and most established marketing automation companies, which makes it easy to launch and manage marketing campaigns. Marketo offers everything marketers need including tools for automating inbound marketing, lead management, social media marketing, sales management dashboards as well as analytics. In 2012, the company generated revenue to the value of $58.4 million and was recently registered on NASDAQ.
Vocus
Vocus is a leading cloud-based marketing software which helps with customer acquisition and retention by making it easier for marketers to reach out via social media and other online media channels. Vocus offers a comprehensive suite of tools which integrate social media marketing, search marketing, email marketing as well as effective PR. Vocus reported 2012 revenue of $170.8 million, a 49% increase from the previous year.
HubSpot
HubSpot offers a powerful inbound marketing solution as a personalized and more effective alternative to traditional marketing strategies which can tend to harass consumers. It has developed a host of marketing apps which include tools for blogging, social media, lead management and even marketing analytics that people love and respond to. Founded in 2006, the company recently raised $35 million.
HubSpot’s Ad Management & Tracking software helps you with your inbound marketing strategy and campaigns.
You can run all of your campaigns out of this tool from start to finish — meaning, the HubSpot supports ad creation, management, and reporting across different networks.
Other unique and notable features you get from HubSpot’s Ad Tracking Software are:
- Automate ad targeting using Lists that will sync your leads and audience for targeting opportunities.
- Manage ad campaigns on Facebook, Instagram, LinkedIn, and Google.
- Report on ROI and leads from the platforms you share your ads on (e.g., LinkedIn, Google).
- Understand audience behavior by identifying which contacts took action and engaged with your ads.
- Align ads with your other marketing efforts — this is simple because HubSpot Ads live with Marketing Hub.
- Use data from your HubSpot CRM to inform your campaigns and help you determine which ads are most likely to convert contacts into paying customers.
Price of HubSpot Ad Tracking Software
Free, or you can start with/ upgrade to a paid plan depending on your needs and goals.
AdRoll
AdRoll is a platform for ecommerce businesses that focuses on ads, email marketing, AI-based product recommendations, and cross-channel measurement. The platform acts as a home base for all of your business’s marketing and advertising activity. Here are some of AdRoll’s other notable capabilities:
- Personalize dynamic ads using AI-powered product recommendations to target your audience members.
- Share targeted videos and display ads to foster emotional connections with your audience.
- Create relevant product offers, dynamic ads, emails, and other forms of outreach using data you’ve collected about your customers along with AdRoll’s 1.2 billion shopper profiles.
- Use advanced measurement and attribution to identify growth opportunities and determine customer lifetime value (CLV).
- Target your audience with paid digital media and account-based ad campaigns by integrating AdRoll with your CRM.
Price of AdRoll
Plans range from $0-$19 depending on your needs.
RollWorks
RollWorks is an account-based platform meant to help you identify target accounts, engage them via ads and various channels, and measure your impact and success in doing so. The tool can identify target accounts, prioritize target accounts, automate various sales tasks, and account-based advertising. Here are some more things you can do with RollWorks:
- Reach and engage highly-qualified accounts with ads, lead-gen tactics, and targeted account-based marketing (ABM) programs.
- Use account-based ads to identify your target audience and encourage those people to visit your website.
- Create retargeting ads to bring leads back to your site.
- Integrate RollWorks with your HubSpot CRM to reach contacts that matter most to your business and view RollWorks data within the CRM.
- Use dynamic messages to personalize your ads and make them relevant.
- Automate your sales emails and follow-ups to save time and increase chances of engagement.
- Easily track the success of your campaigns, account-based programs, sales automation sequences.
Price of RollWorks
The Starter plan costs $975 per month, and you can upgrade from there.
Social Media Management
In the span of one short decade, social media has become a hallmark of how consumers communicate and share information. Unlike other marketing channels that can only guess at the intent of consumers, social media allows businesses to directly analyze the sentiment of their audience.
Between the beginning of the social era and now, the number of networks has proliferated, and so have the strategies and technologies businesses use to find new customers and build loyal followings. Social media is now a way to interact with consumers at both a micro and macro level. Micro interactions encompass requests for customer service and one-to-one conversations, while macro engagement often includes sharing your businesses content throughout your network in order to syndicate it throughout a larger community.
Where once social media management software could easily be divided by functionality, larger vendors are making acquisitions or adding features in an attempt to become end-to-end solutions. Best of breed products are still prevalent, but their strengths are often accompanied by limitations, forcing marketers to build a hodgepodge of applications to accomplish a detailed social campaign.
Core functionality that’s common across the industry includes publishing, analytics, listening or sentiment analysis, customer service, social selling or account management, and running paid promotions.
Hootsuite
Hootsuite’s social media marketing software allows teams to plan, schedule, approve (or disapprove), and boost content. The content curation tools let you build social posts directly from websites you browse, and a full featured content library lets individuals browse approved content to include in their posts. Hootsuite also comes with connections to over 250 applications to streamline your workflow.
Pricing is based on the number of social profiles you need to manage, and there’s a free option for up to three profiles.
Buffer
Buffer is a social media marketing software built for content teams looking to grow their social media presence. Set up user permissions in Buffer to decide who can share content immediately, and see the whole team’s social post schedule in a single calendar view. Buffer’s plans come in three flavors: Publish for posting to profiles, Reply for responding to customers, and Analyze for reporting on campaigns.
Sign up for any of Buffer’s service plans, or mix and match to get the right level of functionality for your business.
Oktopost
Oktopost is a B2B enterprise social media marketing software. It connects seamlessly with most of the marketing tools in the first 2 sections of this list, and gives teams the ability to schedule, share, and promote social media posts across their platforms. Employee advocacy features make employees into thought leaders and brand ambassadors. Use the social listening features to track conversations across the web, and manage your whole set of accounts from your phone with the mobile app.
As an enterprise tool, Oktopost’s pricing is available upon request.
Sprout Social
Sprout Social is a social media marketing software that scales from small business solutions to enterprise capabilities. With lots of features for social media scheduling, messaging, promotion, and analytics, the tool can support agencies and single entities alike. Companies can use the social listening tools to better understand their marketing environment, and extensive analytics give teams a full view of each post’s effectiveness.
Sprout Social is available in three major plans: Standard, Professional, and Advanced. Add-on features Listening and Advocacy can be added to any plan.
Zoho Social
The Zoho Social software works for brands and agencies of all sizes, and includes publishing, curating, social listening, and collaboration features. Assign team members different roles to match their posting needs, and drill down into analytics to understand where your team and content make the biggest impact. The smart scheduler will choose the best time for each of the posts in your queue to go out, or you can schedule each of your post individually. Build your own dashboard to monitor each of your channels for brand mentions, and interact directly with customers through the messaging feature.
Zoho Social has a free version that allows publishing on all networks. Sign up for the Standard, Professional, or Agency plans to increase the number of team members or brands you manage. Add additional brands or team members to any plan for a monthly fee.
What is the best marketing sofware?
HubSpot Marketing is currently on top of our best marketing software list based on our SmartScore system and user satisfaction rating. HubSpot Marketing ticks the right boxes when it comes to a simple, straightforward, but efficient marketing system.
Its streamlined design only has room for necessary marketing tools such as marketing automation, analytics, and lead management. Also included in its core features are email management function and social media monitoring.
When it comes to integrations, HubSpot Marketing seamlessly integrates with third-party applications. This is helpful in optimizing and streamlining your business operations regardless of the size of your business.
As for the pricing, HubSpot Marketing has a completely free version that has all the core features. It has four paid plans with prices tailored according to the business size of the customer.
What are the benefits of marketing software?
A good marketing software system keeps a business’ marketing strategies focused on company goals and consistent with company values and mission. More importantly, it helps businesses get the most of their marketing efforts because of the following benefits:
Process automation. This capability of a marketing software reduces if not completely eliminates repetitive tasks. Tedious tasks including compiling of customer information, scheduling of marketing content posting, manually sending emails to clients, and more can be automated. This way, a business will not only save time in fulfilling these processes, it can also use its resources more efficiently by delegating more important tasks to the manpower.
Streamlined marketing. A good marketing software system does not follow silo marketing practices. It does not isolate itself but rather connects different programs and applications to create a unified platform for all your marketing efforts. Although the majority of marketing software comes with a full suite of tools, integrating it with other applications further optimizes its functions.
Easier customer management. Forging a strong relationship with the customer is essential to the business. Even if you are already using a CRM or a lead nurturing tool, it is not easy to organize your marketing and customer support priorities, as well as segmenting your clients. A marketing software system helps make this happen.
Instant data access and quality reporting. Most of the marketing software systems are designed with real-time data presentation and analytics carefully designed to be understood at a glance. No time wasted in unraveling the data gathered and you can easily general reports reflecting the status of a campaign, etc., when you want them.
Conclusion
At one point or another, all businesses will get to the point where they will have to advertise their products and services. Without advertising, a business will surely fail. There are plenty of advertising software available out there that can be used for your business needs. Making use of this software will not only help you with your product or service marketing but it will also save you time and money as well. It won’t just get the job done but it will also save you a lot of time since you will not have to deal directly with advertisers and advertisers’ customers. You can simply just focus on what is really important – your products and services.
Being able to reach massive amounts of people at one time is an invaluable tool. Advertising it can be very effective, but not all advertising methods are equal. If you don’t understand the different types of ad software, you’re going to find yourself in a difficult position when it comes to choosing the right solution for your business.