InstaAnalytics is the Best Software for Instagram Analytics. It has more features than any other software on the market including User Insights, Geo Insights, Analytics Reports and Keyword Research.
If you’re looking for the best software to Instagram analytics, you’ve come to the right place. Photo-sharing applications such as Instagram and Tumblr attract more than 500 million active monthly users (Instagram has about 300 million by itself). Instagram marketing can be a great way to reach customers, but making sense of data is often cumbersome and time-consuming.
Iconosquare
There’s going to be some analytics overlap in a few of these tools.
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Iconosquare kicks off by helping you understand how your posting frequency relates to or drives either new followers or lost ones daily.
Iconosquare also gives you a Buffer-like tool to manage how you post across several different accounts at one time.
That makes it a perfect tool for freelancers or agencies that want to save time when managing multiple clients (or even multiple departments within the same company) from the same dashboard.
Iconosquare will even show you comments and interactions on each post so you can keep the conversation going without ever leaving.
But that’s not even the best part.
My favorite Iconosquare feature is that they offer a library of awesome content that you can pull from at the ready.
You can quickly search the media library and grab beautiful, high-resolution images to use within seconds.
Iconosquare also features an editorial calendar view so that you can schedule posts out ahead of time. It’s easier to manage social media when you plan out content in advance.
Next, you can use it to search for influencers who might help you get the word out about new campaigns and posts.
It will even let you compare influencers based on their own follower and engagement metrics, so you know what you’re dealing with before reaching out to them.
All of this sounds great, right?
But we haven’t even touched on their Instagram analytics yet.
You can measure tags and mentions and get access to in-depth engagement insights.
You can also see how your individual hashtags are performing, view the best days and times to post, and benchmark your engagement rates against the competition.
Iconosquare has a 14-day, no credit-card-required free trial. Play around with the analytics before you commit to it with your cash.
Sprout Social
Sprout Social is similar to Iconosquare in that it combines Instagram analytics with content creation and management tools. They also have a powerful Instagram analytics platform.
It has a fully-featured editorial calendar for scheduling new content across multiple social account platforms (including Twitter and Facebook).
Sprout Social is perfect for larger organizations with rigid guidelines, too, because it has a centralized media library to manage with built-in editing tools.
When a piece of content is ready, you can use the push notification tool to update the person responsible for taking the next step (like moving it from draft to preview and from scheduled to published).
Sprout’s tool set includes a social CRM that will funnel conversations into a central ‘smart’ inbox. Gaining access to this feature can help you boost conversions over time.
You can also dive deeper into individual hashtag performance or even locations that have been geotagged. Pay careful attention to how your performance compares across each.
Then you can compile all of this insight into “presentation-ready” reports that can be exported or downloaded by clients and bosses alike.
You can also take a spin with the free trial to preview all of these features before paying a single cent.
Squarelovin
Squarelovin is one of the few tools that offer Instagram analytics free of charge. You can use it to get a monthly analysis of your recent posts and growth, or a history of your content broken down by hour, day, month, or year. Additionally, the app offers insights on your audience’s preferences and interests, and which times are the best or worst for posting.
You can even figure out the best hashtags and filters to use, depending on which posts are best received by your followers.
Price: Free to use.
Pixlee
This is another free Instagram analytics tool to help monitor your top-performing posts and generate ideas for new content. Pixlee also has an intuitive reporting feature that delivers performance reports on a weekly basis. Plus, you can use its data to find social media influencers, as well as connect with advocates posting about your business.
It also offers hashtag tracking and stats, an option to identify your most engaging content, and a way to track growth in Instagram followers.
Price: Free to use.
Instagram Insights
If you’re using an Instagram Business or Creator account, you have access to this built-in Instagram analytics app.
(If you’re still using a personal account, check out our step-by-step instructions to switch over to an Instagram Business account now.)
This native analytics tool within the Instagram app provides insights into your account performance, including reach, engagement, followers, and Instagram ads. We’ll show you exactly how to see Instagram analytics using Insights later in this post.
Insights is a great Instagram analytics free tool, but it may not be the best Instagram analytics app for serious social marketers. For more robust, longer-term tracking, or to export your data for a social media report, you’ll need to look at other Instagram analytics tools.
Hootsuite Analytics
Hootsuite Analytics allows you to track Instagram analytics in more detail than the native Instagram Insights.
Source: Hootsuite
Sure, we may be biased, but for the record, here are some things that the Hootsuite Analytics dashboard can do that Instagram can’t:
- Show you data from the distant past
- Compare metrics over specific time periods to get a historical perspective
- Show you the best posting time based on past engagement, reach, and click-through data
- Generate downloadable custom reports
- Look at specific post performance using your preferred metrics
- Monitor your account’s response time in customer service conversations
- Rank Instagram comments by sentiment (positive or negative)
Conclusion
Wish you could get statistics about your Instagram account? So do lots of people. Many individuals and companies want to prove the worth of their efforts on social media, but almost no one can afford to hire a professional web designer or coder to build custom reports for them.