A newsletter is an important software for all Organizations and companies because every good businessman always tries to know what is happening in the market.
A newsletter is simply a formatted email, packed with useful information added at the top and bottom of your newsletter. This way you don’t need to do time-consuming formatting after writing to publish it, so you can get your newsletter out there in no time. The best software for newsletters should be easy to use, doesn’t cost too much to use, and will be able to help you personalize your newsletters for each customer.
Microsoft Publisher 2019
Considered as an entry-level desktop publishing program, Microsoft Publisher is also deemed by a lot of its users as the best software for newsletters for small businesses. Unlike Microsoft Word, the emphasis of Microsoft Publisher is on design and page layout rather than textual proofing and composition.
The program is included in higher-end versions of Microsoft Office and Office 365, which further emphasizes that it is a user-friendly and less expensive alternative to other desktop publishing heavyweights – especially for small businesses.
A free trial version of Microsoft Publisher is available for a given amount of time. Its proprietary file format, .pub, can be viewed in the Microsoft trial version beyond the trial period.
Microsoft Publisher 2019, the latest version of the program, is available for $139.99.
Adobe InDesign CC (2020 15.0.2)
Deemed as a heavyweight in desktop publishing and even possibly the best software for newsletters on the market today, Adobe InDesign CC is a powerful program that is loaded with features. This desktop publishing program is able to produce documents of any type from newsletters, to magazines and even e-books. Compositions created through Adobe InDesign CC can be professionally printed, saved as PDF files or even exported as a range of e-book formats.
If you’re familiar with other Adobe products, such as Illustrator or Photoshop, you’ll notice that some of the interface and features of InDesign will be familiar to you.
For the single app, Adobe InDesign CC costs $20.99/month on a monthly plan.
QuarkXPress 2019
One of the desktop publishing programs dominating today’s market is QuarkXPress 2019. The program is utilized by large publishing houses, as well as individual designers, and is capable of producing different layouts – from flyers to catalogs and newspapers.
This version features a new color picker tool and is capable of exporting HTML5 Publications.
This desktop publishing program is one of the most expensive in the market, but it is also one of the most powerful. A new full version of QuarkXPress 2019 has a perpetual license and costs $975. However, if you already have its predecessor, the cost of upgrading starts from $295.
ConvertKit
We made ConvertKit for creators who want to share their ideas and products, build a lasting connection with their audience, and increase sales.
Pros
At ConvertKit, we want to make email marketing as effortless as possible for our creators. Our intuitive email marketing software simplifies email marketing so you can get started right away.
Take automation, for example. Welcome emails generate up to 320% more revenue than other promotional emails and our visual automation builder allows you to see precisely how your welcome sequence flows from start to finish. You can easily see if anything is missing from your welcome sequence to ensure the highest conversions possible.
ConvertKit’s newsletter tool makes it simple for you to segment your audience based on their behavior, such as automatically tagging subscribers who perform an action.
With tags and segmentation, you can provide highly personalized and relevant content to every subscriber on your email list, leading to higher open rates and sales.
Our visual analytic dashboard presents all the information you need in a digestible format, so you can understand and use your analytics to increase clicks and conversion rates.
Cons
In the past, creators relied on multiple tools to manage their newsletters and sell products. However, ConvertKit is working on an eCommerce integration! You can join the waitlist for ConvertKit Commerce to get first access.
Mailchimp
Mailchimp is well-known by creators and is often one of the first newsletter tools small businesses dip their toes into after discovering the power of email marketing.
Pros
Mailchimp offers a library of templates and a drag-and-drop builder to help you easily customize your email newsletter design.
As a popular newsletter tool, Mailchimp has built an extensive list of app integrations (over 300) to make it easy for you to connect your Mailchimp account with any pre-existing software you may already use.
You’ll also benefit from pre-built segments that Mailchimp has created, which include segments for:
- Customers (potential, recent, first-time, repeat, and lapsed)
- Subscribers based on gender
- Subscribers based on age (under 35 years old or over 35 years old)
Segments can help you send personalized newsletter content that your audience is more likely to open. As a beginner, you might find the pre-built segments useful until you can handle building your own email segments.
Cons
Although it’s convenient to have pre-built segments, the most powerful segmentation strategy is unique to your business. You can build your own segments through tagging.
While tagging is available in Mailchimp, it’s not as comprehensive as most creators need. You can’t automatically add tags to subscribers who perform specific actions within your newsletters—instead, you will need to add tags manually.
Mailchimp will also charge you based on the number of signups you have, instead of the number of emails your list contains. If you have a subscriber who signs up for two of your lead magnets, they will appear as two sign-ups, inflating the price of your plan.
Mailerlite
Mailerlite provides beginners with the tools they need to quickly design newsletters, grow, and segment their list.
Pros
Mailerlite’s drag-and-drop editor is easy for non-designers to create beautiful emails. With hundreds of templates at your fingertips (including survey templates), it’s easy to find something suitable for your newsletters.
Mailerlite connects to many e-commerce platforms. You can view exactly what your subscribers have purchased within your Mailerlite dashboard, which helps you develop segmented email campaigns.
More advanced features include abandoned cart emails, built-in photo editing, a visual website builder where you can build an entire website (with your own domain) right within Mailerlite, and A/B testing available for subject lines, from-names, and email content.
Cons
Mailerlite doesn’t integrate with as many platforms as some other newsletter tools. It might be harder to use if you already have an established business with the tools you use.
Flodesk
Flodesk helps users “design emails people love to get.” They focus on a flat monthly rate for their subscription model which will provide you with all their features and unlimited subscribers.
Pros
Flodesk is a basic email marketing tool that offers list segmentation, tagging, and the ability to design highly attractive email newsletters without needing any design experience or coding.
Flodesk’s pricing model allows users to lock in at $38 per month, for life, regardless of their list size. You can keep your costs in check no matter how large your list grows.
Cons
While Flodesk’s email templates may look beautiful, email templates heavy in media, HTML, and CSS don’t tend to work well across a variety of different devices and can result in low deliverability.
You also can’t A/B test within Flodesk—a feature crucial to creators.
Flodesk also lacks information on its website and doesn’t go into detail about its services. You can find various reviews from other bloggers, however, it’s challenging to identify whether or not the information provided is outdated and accurate as of today.
CleverReach
Email segmentation is key in reaching the right people with the right content, and CleverReach excels with its extensive segmentation options. You can divide your mailing lists according to the products connected to a user, how often they’ve read your past mailings or clicked on links, and even their last place of residence. It’s also possible to send emails based on when the user first registered with you, meaning, for example, you could send offers or special emails to your first handful of subscribers.
CleverReach’s interface isn’t the simplest. Right from the start, it adds an extra step to logging in by requiring you to also enter an assigned customer ID alongside your regular login details. Once in, you need to dig around slightly more than on other services to track down a Create Email button. It’s a similar story when editing templates, with many of the features taking an extra step here or there as you go along—although the results are still solid.
In CleverReach’s favor, it offers comprehensive statistics along with colorful graphs so you can see precisely how well your targeted campaigns are performing. Just don’t expect it to be the easiest—there’s a learning curve and not everything seems as intuitive as it does elsewhere. (Note: CleverReach is currently beta testing a new email newsletter editor that’s simpler and easier to use than the standard email editor.)
Sendinblue
Timing is everything when it comes to email marketing, and Sendinblue handles this with razor-sharp focus. Most services allow you to schedule your emails, but few make it quite as simple as Sendinblue, thanks to an easy-to-use interface that allows you to plan even months in advance. It also updates to your time zone, whereas other email newsletter apps stick with a time that might not make much sense to you.
Upgrade to a premium plan, and Sendinblue will figure out the best time of day for reaching out to your specific audience. It’s based on each individual recipient’s past behaviors, looking back on when they were most likely to open your previous emails. That takes out a lot of the potential guesswork and testing involved in timing your campaigns.
Sendinblue offers a standard selection of templates that are easily tweaked via a drag-and-drop interface. The rest of Sendinblue’s interface is a little more clinical than others on this list, but once you get used to its more text-heavy ways, it offers what you need.
Moosend
Moosend is a well-rounded email marketing newsletter tool that requires no technical skill whatsoever. Through Moosend’s email editor, you can easily build personalized email newsletters using interactive elements like videos and images. Alternatively, you can get started immediately by picking one of the ready-made templates available in the platform’s template library.
The tool also comes with landing pages and subscription forms to boost your lead generation efforts. You also get detailed reporting and analytics that allow you to make data-driven decisions.
Finally, to top it off, Moosend’s platform allows you to create or use some ready-made automation recipes to boost conversion.
Benchmark
Benchmark offers the ability to easily create email newsletters via drag-and-drop functionality, giving non-technical marketers the power to create beautiful newsletters. There’s also a good selection of newsletter templates that you can choose from in the Benchmark template library.
Some of Benchmark’s most valuable features include detailed analytics on how each email campaign performs, A/B split testing to ensure you’re sending the best emails, spam testing tools that ensure your emails get to inboxes, responsive designs, and templates, list segmentation tools, and auto-responders.
Conclusion
Newsletters are no longer just the domain of ‘old-fashioned’ companies! Presently, more and more individuals and corporations across all industries and countries use email newsletters to connect with their clients. An email newsletter is a simple and easy way for you to reach and engage with your customers and prospects. But creating and publishing an email newsletter isn’t necessarily rocket science — especially when you have access to affordable software that makes it easier for you.