Best Software for Small Business

Whether you’re a one-man show or a small business with a few employees, managing the financial side of the business by yourself is hard enough. When you’re on a tight budget, it can be even harder to purchase expensive accounting software.

Thankfully, there are a number of free accounting software programs that will make this process simpler. Let’s take a look at the most popular programs for small business.

Canva

Canva

You need visuals to keep your audience engaged.

For example, you could use quality photos to keep your readers interested, come up with motivating quote graphics, visualize complex data with colorful graphs, and create highly engaging infographics.

Now, what if I told you that there is an awesome tool that will help you create original, visually appealing content in just a few minutes? Of course, I’m talking about Canva!

Canva keeps evolving, offering more graphic design tools and templates all the time: social media, infographics, marketing posters, business cards, eBooks, and anything else you could possibly need.

And Canva’s free templates (and entire freemium version) are actually useful too!

Use photos already featured on the site, upload and polish up your own images, or even create brand new ones.

Most importantly, you don’t need to have any graphic design experience to create high-quality graphics. With its easy-to-use drag and drop features, Canva arms you with a wide range of photo editing options, color palettes, font combinations, effects, and custom image sizes.

 MailerLite

mailerlite dashboard

MailerLite comes equipped with standard and advanced tools to take your email marketing process to the next level. It comes equipped with various text editors, subscriber management options, and workflow automation solutions to help you streamline your campaigns. It also enables you to intelligently segment your audience based on various factors so you can provide them with the most relevant content. Furthermore, the platform comes with reporting tools that make it easy to optimize all email marketing efforts.

Aside from the abovementioned functionalities, MailerLite also comes with built-in photo editing features, landing page management, as well as web form creation tools. The platform even has ready-to-customize templates to accelerate your design process. Last but not least it has API capabilities and supports a slew of native integrations which allow you to connect the platform to your existing software ecosystem.

Try out MailerLite with their free trialVISIT WEBSITEFREE TRIAL

What is unique about MailerLite?

  1. Powerful Campaign Tracking. MailerLite enables users to closely monitor their marketing campaigns by tracking open rates, clicks, and other metrics. Plus, it is equipped with A/B testing and click map generation to give you in-depth insights into the performance of your campaigns.
  2. Efficient Subscriber Management. The platform has an intuitive interface that lets you segment subscribers and organize email lists. This way, you can easily filter your customers and leads according to particular criteria and include them in campaigns relevant to them.
  3. Simplified Email Campaign Creation. MailerLite provides several text editors including a newsletter editor, rich text editor, a custom HTML editor, and a drag-and-drop editor. This allows users to create beautifully designed and branded emails as flexibly and conveniently as possible.

Detailed MailerLite Review

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vene dash

vene dash dashboard

vene dash is an end-to-end performance marketing solution that aims to help businesses optimize their affiliate marketing campaigns. It comes equipped with tools that let users oversee their campaigns, monitor affiliate performance, as well as manage all transactions with advertisers and publishers.

In addition, vene dash also allows users to perform traffic risk assessments, URL checking, destination site monitoring, and fraud protection. This way, businesses can make the most out of their affiliate programs. Last but not least, this platform comes with robust API integration options so you can be sure that it can seamlessly work alongside your existing platforms.

Try out vene dash with their free trial

VISIT WEBSITE FREE TRIAL

What is unique about vene dash?

  1. Enhance the monitoring of affiliates and publishers. vene dash, uses traffic risk assessments, site monitoring and fraud protection to ensure that all the conversions and clicks you are paying for are legitimate.
  2. Efficiently track all campaigns. The platform comes with a real-time dashboard that not only displays your metrics and KPIs but also gives you deep insights into your overall campaign performance.
  3. Improve file management. This solution has a unified file storage system wherein affiliates and publishers can easily but securely access your brand’s official digital assets. This ensures that you are represented correctly in all affiliate content.
  4. Simplify affiliate payouts. The platform supports various payment channels, including cryptocurrency. As such, affiliates can choose to claim their payouts wherever they prefer.

Detailed vene dash ReviewREAD MORE

Mayple

Mayple Dashboard

As a digital marketing platform, Mayple brings to the table a number of benefits, including powerful marketing strategies, paid ads, and conversion optimization. It lets you handle marketing campaigns by providing high-end features, like the AI-based algorithm that matches your business with the perfect marketing experts.

Furthermore, you can rely on Mayple to consistently monitor your project performance. You can improve your marketing results by using the software’s marketing services, which covers SEO, graphic design, content building, social media management, and more. Mayple has got them all covered to ensure that you’ll get top results for your campaigns.

Try out Mayple with their free trial

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Google Analytics

Image Source: Google Analytics

It’s common knowledge with the 20% of successful businesses that make it to year two that you need Marketing Analytics to do it, and Googles Analytics tool is the very best on the market, plus it’s free!

Google provides you with instant insights regarding your website and its visitors.

Like traffic numbers, if it’s organic, PPC, or via referral websites, how long visitors stay, which pages are most popular and where they bounce, and numerous other essential analytical data points.

This data allows you to get a clear view of everything that’s going with your website, proving to be a very valuable tool to master.

The consumer data enables you to fine-tune your business marketing strategies by interpreting their interests, allowing you to optimize accordingly to ensure better results.

Google Analytics also integrates seamlessly with Google’s other array of free products, and odds are, you’re already using them.

Semrush

Image Source: Semrush

Another SEO tool that is used for keyword research, tracking the keyword strategy used by your competitors, running SEO audits of your blog, looking for backlinking opportunities, and much more, Semrush is trusted by big and small businesses across the world.

The company has a huge database of over 120 million keywords and 46 million domains.

Some of the areas it tracks are the organic position of a domain or landing URL on Google’s SERP, copies of AdWords ads and their position, competitor analysis, CPC ads, and others.

When it comes to eCommerce, you can optimize your online store from every angle by auditing your site to correct meta information and making your content unique.

You can also take your ad campaigns to the next level by exploring PLA copies and the keywords which trigger them. Finally, you can also manage social media and your reputation online.

Proof

Image Source: Proof

You can personalize your website for your visitors using Proof experiences, providing your visitors with a unique, tailor-made experience, which can help drive your business by increasing your conversion rates.

One of the best feature of Proof is the fact that there’s no need for coding, no matter what platform you’re using for building your website.

It does it by displaying your social proof in the most effective ways possible to each visitor. It also enables you to look at your audience’s demographics via their visitor ID information.

It’s easy to download and install, all you do is copy and paste the pixel, and it’ll integrate with your website’s CRM. With lots of templates, flexible API, and a no-code visual editor, it’s an easy tool to use and to get a hang of.

Hubspot – Best Free CRM Software

Hubspot - Free CRM Software

HubSpot CRM is built to be a platform that allows sales teams to get started quickly without making much of a change in their existing workflow. It is a solution ideal for companies that are still starting to recognize the value of CRM and want to try it out or for enterprises that are not using their existing CRM systems to their fullest potential.

HubSpot CRM is a smart and easy option that carries all the necessary basic features but without the often confusing complexity, many other CRM platforms have.

HubSpot will help you easily create beautiful contact and company profiles, as it can neatly organize every single detail from your customers’ communication with you. It effectively assigns and tracks your deals, controls the performance of your agents, and offers a single, detailed dashboard where all team members can keep track of the company’s activities.

Some of the key features of Hubspot CRM:

  • Customize views
  • Deal and Task Board
  • Drag and Drop Communicator
  • Email Integration
  • Phone Integration
  • Website Integration
  • Enrichment
  • Social Media
  • Company Database
  • Website Visitors
  • Email Connections

Conclusion

Business accounting software can be expensive, but I’m on a mission to find the best free business accounting software. I’ve done hours of research on freeware accounting software and am sharing my findings with you.

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