Media buying involves a lot of thinking that goes into it – planning, analyzing, testing, competitors and even more. If you are a small agency who is searching for media buying software during this phase then I must inform you that small agencies will have no need for it as you can perform the marketing campaigns by yourself.
Small strategy shops and media agencies, we’ve been in your shoes. We understand your needs, what you need to manage is complex & ever-changing, but the solutions available haven’t changed much over time. Some of the biggest names in media buying software have been around for decades and their pricing structure is not always competitive for smaller agencies with tight margins and limited budgets. We believe there is a better way; an approach to software that gives agencies simple competitive solutions, rich features and agile service at an affordable price.
Media Buying Software for Small Agencies. Optimize your media buys with an easy-to-use media buying software solution that combines the power of spreadsheets with the efficiency of software. A must-have for agencies working with small to mid-market clients, it streamlines the media planning, buying and optimization process while making it more accurate and easier to report on performance.
Let’s say you own a small digital marketing agency and you want to start buying media. It can be challenging to rely on one person to operate all aspects of your media buying process. Even when you find someone outstanding, they still need more training. This is where media buying software comes in. Media buying software enables you to automate your processes so you can save time and money.
What is media buying?
You are purchasing media space for running advertising campaigns to a specific audience and all while having the responsibility of deciding on a software that provides budget control, campaign performance, creativity, and any other features needed for your webpage.
HubSpot Media Planning Template [Featured Resource]
HubSpot’s paid media template will help you keep track of how much you’re spending on paid media, where your messages have gone out, and how much attributable revenue has been generated from each source.
You’ll also gain access to charts that automatically adjust when you add your spend and ROI. This resource is free — click here to get your copy now.
What we like: This template lets you compile data from your media buying efforts on a monthly basis. With it, you can determine which paid media channel works best for your company and yields the best results for your bottom line.
Bionic Media Planning Software
Bionic prides itself on its media plans, flowcharts, RFPs and IOs, trafficking, reporting, and client dashboards.
It has an average of 3.1 software updates on a monthly basis, meaning agencies using the software are provided with up-to-date planning tools to run and organize their campaigns.
What we like: Unlike other tools, Bionic is cloud-based — meaning you’ll be up and running in minutes. You also get unlimited training, support, and data backups at no extra cost.
Kantar SRDS Media Planning Platform
The most valuable resource for media planners is data. To feel confident promoting media on a specific platform, media planners need to know who is on each channel, in addition to understanding their target audience.
What we like: SRDS gives media planners access to extensive datasets on audience statistics and demographics so media planners can choose the right platform, message, and audience to target.
MEDIATOOL
Mediatool: Media planning software for advertisers and agencies. Media planning and marketing software that makes it easy to collaborate with your team around all media activities. Our cloud based media scheduling software is a tailor-made project tool for advertisers and the media agency industry.
MEDIATOOL
SQAD
SQAD | Advertising Research, Analytics, & Planning Tools. The most-trusted source for industry-leading media cost research & analysis, and enterprise level planning & flowcharting software for advertisers & agencies.
SQAD
MEDIAPLANHQ
Media Planning Software for Efficient Marketing Teams | MediaPlanHQ. Empower your marketing team today! Give them all the tools they need to efficiently organize their media planning & buying activities without chaos.
MEDIAPLANHQ
MEDIALINKSOFTWARE
Ad Placement Software from Media Link Software (207) 212-5465 Media Buying Software from MediaLink Software. Our media buying, media planning & ad placement software helps media buyers from advertising agencies and internal marketing departments place their media.
MEDIALINKSOFTWARE
MATRIXMEDIASERVICES
Outdoor Advertising Experts – Matrix Media Services, Inc. Outdoor Advertising Experts – Matrix Media Services, Inc. has over 200 years combined experience in OOH. Founded in 1988, we are THE industry experts.
MATRIXMEDIASERVICES
BRANDITADVERTISING
Spokane Advertising Agency and Web Design | Brand It Advertising. Looking to boost your Online Media Strategy? Let the Google AdWords Certified Staff at Brand It in Spokane WA help you get the most from (Pay-Per-Click).
StackAdapt – Best Media Buying Software for Sensitive Brand Marketers
Pricing: $10/month, a 14-day FREE trial
If your webpage is grounded for a sensitive brand amongst the market, StackAdapt has created a roadmap for you. Navigating in these industries to help overcome regulations and guidelines. From alcohol, cannabis, to gambling, these industries need a marketing mentor to guide them. Software dedicated to monetizing brands that need more strategic coverage over. They are focused on creative messages, campaign setup, and strategic services.
| Pros | Cons |
| Customer Service | Audience Targeting |
| Pricing | Detailed Reporting |
| User engagement | – |
Criteo – Best Media Buying Software for Online Shoppers
Pricing: Sales associate needed to purchase
Software with the power of reaching large networks of retailers for brands buying worldwide. CVS, Best Buy, Walmart, and Target are just a few that have become nationwide. Criteo relies on targeting a solution to not only draw customers to your webpage but to transform them into active shoppers.
| Pros | Cons |
| User-friendly | Limited Creativity |
| Quality Traffic | Lack of Budget Control |
| – | No self- management |
| Lack of transparency |
AdCritter – Best Media Buying Software for Small Businesses
Pricing: platform fee of $149/month; manually set ad budget
AdCritter is operative for small businesses with smaller budgets. This platform has pre-designed templates for just about any specialty needed. Internet ads with various template options showcase the creativity behind this software. Media buyers can select websites that they want their webpage to reach, as well as their ideal customer.
| Pros | Cons |
| Affordable Pricing | Video ads not accessible |
| Customer Service | – |
| User-friendly | – |
BluHorn
Promising easy media planning and buying, BluHorn integrates with Nielsen and Comscore to provide users with instant access to data-rich insights. The tool is rich with useful features, such as post-buy, a vendor database, and data filters.
What we like: BluHorn is integration-rich. Connect with Nielsen & Comscore for easy planning; Google Analytics and Facebook for better tracking; and programmatic for seamless digital buying. And here’s the icing on the cake — BluHorn also integrates into Amazon AWS.
Quantcast
Quantcast is an audience insights tool with data from 100 million websites. Quantcast uses AI so users can “better predict and influence [their] desired audience,” which is especially useful in an era where consumers are showered with ads wherever they go.
What we like: If you’re looking to dig into your audience’s behavior, look no further. Quantcast provides real-time insights into your ad campaigns, empowering you to better understand your audience and drive results.
Basis Technologies
Rated the #1 demand-side platform on G2 Crowd, Basis “addresses your direct, programmatic, search & social through a single interface.”
The software gives users access to 9,000 vendors and 11,000 publishers and informs them with more than 180 unique data points. It also contains a messaging tool for seamless team communication.
What we like: Running multiple ad campaigns can sometimes feel like an unorchestrated chaos. But with Basis, you can integrate all your advertising (including programmatic, direct, search, and social) in one central location.
Comscore
Comscore is an essential tool for “planning, transacting and evaluating media across platforms.” Best known for providing data for digital platforms, film, and television, Comscore provides audience measurement metrics for companies looking to promote their products on a visual medium.
What we like: With Comscore, you can access data to determine the true impact of your media plan. Then, you can optimize your plan across a variety of media and screens in one place.
Nielsen
A household name, Nielsen is synonymous with audience measurement. Known mostly for TV viewership metrics, Nielsen’s global strategy also provides users with metrics for podcasts, streaming services, and social media. This gives users an all-encompassing view of where their audience is. It’s no wonder media planners and sellers have relied on Nielsen for nearly a century.
Fun Fact: Nielsen is considered to be the first company to offer market research and is responsible for the term “market share.”
What we like: Along with advanced audience segmentation, Nielsen also provides competitive intelligence that paints a complete picture of the media landscape — which helps you identify ways to differentiate your brand from competitors.
Acuity Ads – Best Media Buying Software for Beginners
Pricing: Contact Customer Support for pricing
This platform has insight data on the attention time your audience is spending with your webpage. Collecting consumption habits per user to gain information such as interests, needs, and hobbies. They have provided every key feature to create and narrow down your ideal customer from all data consumed. Specialized feature of a trouble-free drag and drop feature that guides the media planning process.
| Pros | Cons |
| User-friendly | Lack of Customization |
HubSpot Social Media Software
Looking to keep things just to a social media audience? HubSpot’s Social Media Software allows for easy publishing and audience analysis for Facebook, Twitter, LinkedIn, and Instagram on a single platform.
Plus, you can measure how your audience converts from social media in your CRM on their journey to becoming a customer.
What we like: Are you constantly refreshing your social media to monitor interactions? With this tool, all your social media interactions link back to your CRM — which saves you time and effort.
Adzooma – Best Media Buying Software for Low-Cost Businesses
Pricing: Free subscription available; advanced subscription for $49/month
This company is known for creating small business websites for a no-cost return. A critical analytical feature of a marketing score is to view the areas of improvement needed. You have a suggestion box of to-do lists of the following steps to take for your webpage. Advanced features all of the essentials needed for your webpage.
| Pros | Cons |
| Analytics | Limited Features |
| Detailed Reporting | System reporting of glitches |
Media Smart – Best Media Buying Software for Influencers
Pricing: Custom Pricing
A non-profit education program is providing free resources and guides on several subjects used in the advertising industry. Placing a focus on teenagers needing media literacy. A different outlook on marketing where child safety and ethics are vital factors.
| Pros | Cons |
| Customer Service | Too many tools |
| Ease of use | – |
| Detailed Reporting | – |
Choozle – Best Media Buying Software for Medium Enterprises
Pricing: $99/month
Choozle has an academy feature constantly updating the latest trends, tools, and technologies. To find an efficient marketing technique, several campaigns with various characteristics need to be launched to view the results you soon want. This software is a self-serve for you to create, plan, and execute, all with the help of their specialized team.
| Pros | Cons |
| Customer Support | Only for small and medium enterprises |
| User-friendly | Billing System |
| – | Additional fees |
Scarborough from Nielsen
Another appearance from Nielsen on this list, Scarborough is a media planning tool for companies looking to get more local, hyper-focused audience insights. This tool is great for region-specific messaging or promotion and can facilitate a more systematic rollout of the word you want to spread.
What we like: With this tool, you can profile consumers beyond standard demographics — such as their lifestyle, shopping behaviors, and media consumption. You can also narrow in on specific audience segments, like sports betters or streamers.
What is advantage media buying software?
Software for large enterprises such as pr firms and advertising agencies. All agency roles are combined into a single software with an implementation specialist assigned to you for the entire set-up process.
Conclusion
The Small Agency Network Media Buying Software is the perfect solution for media planning, buying and invoicing. We have now moved from traditional to digital media and we have designed our software with this in mind. We understand that you need to be able to overview your entire operation no matter whether you are talking about print, radio, TV broadcast or digital marketing. Our software supports you in all these aspects and works as one part of your agency management system