There are many survey creation sites or tools available on the internet. This makes it difficult to choose the right tool for your needs. There are plenty of features that you should consider before choosing a software to create your online surveys. I’ll outline the best survey creation sites in this post.
Online surveys can benefit businesses in a number of ways. Through the method of marketing, word-of-mouth is the best means of marketing. The only problem with this form of marketing is that it will not be possible when one is targeting a certain group of people. One has to know the demographics of the group they would like to market to in order to create and send out advertisements and promotions in a manner that would appeal people who they are targeted at. This is where the help of survey creation sites comes into play.
HubSpot
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: Unlimited Responses (Up to a Million CRM Contacts Allowed)
HubSpot’s Forms Builder is available as part of its free CRM. With this tool, you can create surveys that automatically transfer customer data directly into your CRM. You can customize form questions using the drag-and-drop editor and choose from over a dozen question types. And, after the form is submitted, the survey can trigger notification emails that either follow-up with customers or alert your team to new leads.
SurveySparrow
Number of Survey/Form Questions: 10
Number of Responses Allowed: 100/month
SurveySparrow is an option that can grow with you, offering a free package, enterprise-level functionality, and everything in between. At the free version, you get 10 questions per survey and 100 responses per month. You can also embed your survey on a page, and it integrates with HubSpot and many other solutions, making it a great complement to your stack.
SoGoSurvey
Number of Survey/Form Questions: Unspecified
Number of Responses Allowed: 200/year
SoGoSurvey is a comprehensive tool as far as free survey makers go. It allows for unlimited surveys like SurveyMonkey but also unlimited questions. You can ask your customers as many questions as your heart desires, utilizing over 20 different question types. With SoGoSurvey, your team can collect 200 responses per year, so consider one in-depth survey or a series of shorter, targeted surveys.
Survicate
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: 100
Survicate offers professional survey and NPS capability and starts with 100 free responses per month and unlimited questions per survey. You can choose from more than 125 templates to make building your surveys easy, and Survicate integrates with HubSpot, Intercom, and more. The best part is that you can organize all your insights in one place with their Feedback Hub.
SurveyPlanet
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: Unlimited
SurveyPlanet’s free version allows for unlimited surveys, questions, and responses. This lack of restrictions makes it a perfect option for bigger businesses who are constantly looking to survey large audiences. One limitation of this tool is that it can be difficult to export data unless you upgrade to their Pro version. Be sure to keep that option in mind before launching a massive feedback campaign.
Alchemer
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: 100
Alchemer offers 3 free surveys with unlimited questions on their free plan. However, you can only collect 100 responses per survey, so it’s best to use this tool with very targeted groups, such as a specific internal team or a select group of customers who recently purchased a product.
Qualaroo
Qualaroo is an online survey tool that lets you ask the right question to the right person at the right time.
The questions are asked via unobtrusive ‘Nudges’, and the responses are processed through their proprietary Sentiment Analysis. This runs on IBM Watson, a powerful natural-language-processing AI that gives you actionable user insights.
Several brands, from eBay, Shopify, Udemy, and LinkedIn to Glassdoor, rely on the Qualaroo technology to learn about their users and improve their offerings.
The tool is popular with users due to the following features:
- Unlimited Nudges
- Advanced audience segmentation
- Sentiment Analysis by IBM Watson
- Visual customization
- Feedback campaign consultation
- Mobile Web Nudge™, In-Product Nudge™, Link Nudge
- Advanced export capabilities
- Powerful integrations with Google Analytics, Marketo, Zapier, Slack, and more
They have different plans and provide a free trial period for you to check out all the features. Regardless of the plan chosen, every Qualaroo user gets the core features that every good survey software needs:
- Engagement options – In-Product Nudge™, Link Nudge™, Website Overlay, Lead Gen Form, and NPS
- Survey customization – Branching & Skip Logic, Visual Customization and Nudge Placement (Left, Right, Top, Bottom, Center)
- Audience targeting – Behavioral, URL, and Technology
With a variety of templates to choose from, Qualaroo is a customer and user feedback software that is 10x more valuable than email surveys.
Zoho Survey
Number of Survey/Form Questions: 10
Number of Responses Allowed: 100/survey
While the paid versions of Zoho Survey offer a plethora of valuable features — multilingual surveys, offline surveys, advanced reporting, etc. — the free version still has the components you need to create an effective survey. With this option, you can create unlimited surveys, but each one is restricted to 10 questions and 100 responses. This is a good option for smaller businesses who need to create quick, short surveys without any extra pizzazz.
Survs
Number of Survey/Form Questions: 10
Number of Responses Allowed: 200/survey
Survs is not just great for creating surveys but also distributing them across multiple channels with sharing options for email, website embeds, social, via a link, and even manually. The survey maker itself allows for skip logic, pre-filling answers, and piping (to help with personalization). You’ll be able to create unlimited surveys and collects up to 200 responses for each one.
Google Forms (Web)
Google Forms is the fastest, most intuitive way to build a form. Adding and editing form fields in the Google Forms editor is noticeably faster than using any other app, with question types updating as you start typing (for example, Google Forms recognized an open-ended question as we were typing and automatically changed the answer field from multiple choice to a textbox). You can even reuse questions previously added to other forms to speed up the process.
While Google Forms is technically a form builder, you can also use it to create surveys, polls, or even quizzes that get automatically graded. Collect short- and long-form questions, use linear scales to capture sentiment, or upload several images to let people choose from multiple options in a grid.
Google Forms offers 11 different field types—all of the major types you’d expect in a form or survey tool. It also has simple data validation checks for text fields and conditional logic that serves different questions based on previous answers. You can’t accept payments through a Google Form, but you can accept uploaded files and save them right to Google Drive.
If you need to collaborate with teammates on a form, you can share it with your colleagues so they can add and edit form fields too—even in real time. After your form is published, view responses as a report in Google Forms, get emails for new responses, and/or export responses to Google Sheets to sort, filter, or visualize your data in a more meaningful way.
Finally, you can use Google Forms’ Zapier integrations to send your form responses to the right place. For example, you can automatically add new form responses to your to-do list or email marketing tool, or get a notification in your team chat app whenever there’s a new response.
Google Forms Price: Free with a Google account
Cognito Forms (Web, Windows)
Google Forms offers only basic conditional logic and doesn’t let you accept payment information. SurveyMonkey has more advanced logic and lets you accept payments—but only if you subscribe to a premium plan. So if you need more advanced features like these for free, Cognito Forms is an ideal choice.
You can split your form up with logic sections, figure out totals with calculated fields, build repeating sections to use on multiple forms, and accept payments using its built-in integrations with Stripe (you can accept payments via PayPal or Square by signing up for a paid plan). Cognito Forms can even turn your form results into a templated PDF document, so you can send a formatted receipt to your customers.
This is a powerful set of features to have on its own, but it’s even more impressive given that Cognito lets you create an unlimited number of forms for free. Most services put a limit on how many forms you can make without paying, but Cognito doesn’t. You’ll hit a limit if you need to accept more than 500 responses per month, but if you don’t hit that cap, you can keep creating forms to your heart’s content.
All of these features are available in Cognito’s free plan, minus payment processing fees if you use the form to collect payments. Forms are also relatively customizable: insert page breaks to create multi-page forms, or edit fonts, colors, and column widths. You can also use Zapier to connect Cognito Forms to thousands of other apps to streamline your form workflows.
Cognito Forms Price: Free for one user and unlimited forms with up to 500 form entries per month; from $10/month for the Pro plan that includes two users and up to 2,000 entries per month
Survey Monkey
Probably the most well known name in the realm of online survey tools, Survey Monkey is an obvious contender.
In the free version, you’ll get:
- 10 questions
- 100 respondents
- 15 question types
- Light theme customization and templates
The system is well designed, pretty easy to use, and you can embed surveys.
The stinker: no exporting your data. Paid versions start at $26/month, with more questions, more respondents, and other features.
Conclusion
If you’re looking for the best survey creation sites to help you create your own surveys, then this list is definitely for you! If you’re trying to find a tool that can create online surveys that are really easy to use, then there are tons of different survey creation websites that you should check out.