Best Survey Tools of 2021 by Best Survey Software Review. When it comes to surveys, the possibilities are endless. Whether you’re a business looking to better engage with your customers, a teacher who wants a fun and engaging way to get feedback from students, or an entrepreneur that wants a foolproof way to find out what your target audience really thinks, getting the most out of surveys is going to come down to the tools you choose. In this guide, you’ll discover how each of these survey tools can be used as well as their benefits and drawbacks. Overall goal: To help you determine which research platforms are going to make your life as a marketer or salesperson easier.
We know how difficult is to find the best survey tools nowadays. A lot of survey tools are out there but some are better than others. If you are looking for the BEST survey tools for your business, you are on the right place, don’t worry about it anymore!
Google Forms
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: Unlimited
Google Forms is another tool that offers unlimited surveys, questions, and responses. Since Google Forms doesn’t have a paid version, all of its capabilities are available to users. This means access to a full range of custom design and data export options.
With Google Forms, it’s easy to export data as it automatically syncs with Google Sheets. With the ability to incorporate free skip logic, add photos and videos, and include collaborators, Google Forms is a sure pick for smaller businesses who want a complete range of features within a simple interface.
HubSpot Form Builder (Web, iOS, Android)
If you want to create a form that pops up on certain pages, HubSpot’s Form Builder is the app for you. Create forms that appear in pop-up overlays on certain pages or to certain visitors, forms that drop in at the top of the page after a certain amount of time, or forms that slide in on the left or right side of your webpage (advanced form targeting based on CTA clicks, country, device, or referral URL requires a premium plan).
HubSpot’s pop-up forms are primarily designed to collect a few pieces of information, so the only available fields are email, first name, last name, and phone number (adding custom fields requires a premium plan). But if you’re just collecting data for newsletter subscribers or new leads, that’s probably all of the data you need.
You can also use HubSpot Form Builder to create more traditional, non-pop-up forms, and there’s much more flexibility there. There are a few templates to choose from—mostly for marketing- or sales-related use cases—or build your own custom form using nearly 50 fields.
HubSpot Form Builder is part of its Marketing Hub product, which comes with a free customer relationship management (CRM) tool, and you use the CRM to consolidate details from form responses. But if you prefer to use a different tool to view and manage your form responses, you can use one of HubSpot’s Zapier integrations to send new contact details to Google Contacts, Mailchimp, Slack, Google Sheets, and more.
HubSpot Form Builder Price: Free for unlimited forms, questions, and responses and up to one million contacts; from $50/month for Marketing Hub Starter that includes custom pop-up form fields and lets you build forms without HubSpot branding.
Alchemer
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: 100
Alchemer offers 3 free surveys with unlimited questions on their free plan. However, you can only collect 100 responses per survey, so it’s best to use this tool with very targeted groups, such as a specific internal team or a select group of customers who recently purchased a product.
SurveyPlanet (Web)
Most of the survey builders on this list limit the number of responses you receive per month. SurveyPlanet stands out because its free plan puts no limit on the number of surveys you can create, the number of responses you can collect, or the number of questions you can ask, making it an ideal tool if you anticipate getting lots of responses to your surveys.
SurveyPlanet makes it easy to build surveys. You don’t even have to write your own questions. For example, if you’re trying to get product feedback, type product into its questions template search bar to see tons of pre-written questions you can grab and use in your survey. It’s a great way to avoid writing leading questions and to build a survey quickly.
If you want to tweak more, SurveyPlanet lets you do that, too. Choose between a variety of themes that control your survey’s color scheme, or have your questions display one at a time or all at once. The only downside is that you’ll need to upgrade to export your survey results—but if its built-in reports are enough, SurveyPlanet is an excellent free option.
SurveyPlanet Price: Free for unlimited surveys, questions, and responses; from $20/month for the Pro plan to export survey results or build custom themes.
SurveyLegend
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: Unlimited
With SurveyLegend, you’ll get unlimitied surveys, questions, and responses with email sharing or embedding options. Paid versions are a good choice for larger enterprises and are used by companies like Samsung and Airbnb. That being said, you can still customize your survey’s design with the free version, giving your survey the same, enterprise-level quality.
ProProfs Survey Maker
ProProfs Survey Maker is an online survey tool with advanced survey and analytical capabilities. With its minimalistic yet classic UI, it aims to delight both the user and the survey respondents.
The free version gives you access to:
- Unlimited Surveys
- Unlimited Responses
- Survey Scoring and Logic
- Professionally made templates
- Custom logo and branding
- Presentation ready reports
- Advanced analytics
The free plans also give access to over 100 professionally made survey templates that can be used in all surveys. These include templates for employee surveys, customer satisfaction surveys, NPS surveys, and more. Under the paid plan, ProProfs Survey Maker can be integrated with most major CRM and marketing tools.
When you sign up for a free trial of ProProfs Survey Maker, you have access to all the features for 15 days. After the trial period ends, you can choose from plans starting at $7 a month.
With loads of professionally made templates and a question bank with over 100+ question types, ProProfs Survey Maker is a comprehensive survey tool that is worth checking out.
Zoho Survey
Number of Survey/Form Questions: 10
Number of Responses Allowed: 100/survey
While the paid versions of Zoho Survey offer a plethora of valuable features — multilingual surveys, offline surveys, advanced reporting, etc. — the free version still has the components you need to create an effective survey. With this option, you can create unlimited surveys, but each one is restricted to 10 questions and 100 responses. This is a good option for smaller businesses who need to create quick, short surveys without any extra pizzazz.
Crowdsignal
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: 2500 “Signals” (Where a “Signal” Is Equivalent to a Data Point)
With Crowdsignal, there’s no limit to the number of surveys, polls, and ratings that you create. The interface is easy-to-use and includes 14 types of questions including multiple choice and Likert scales. There’s also capability for conditional branching for multiple survey path possibilities. The free version is capped at 2500 data points that you can collect before an upgrade to the premium plan.
Survs
Number of Survey/Form Questions: 10
Number of Responses Allowed: 200/survey
Survs is not just great for creating surveys but also distributing them across multiple channels with sharing options for email, website embeds, social, via a link, and even manually. The survey maker itself allows for skip logic, pre-filling answers, and piping (to help with personalization). You’ll be able to create unlimited surveys and collects up to 200 responses for each one.
FreeOnlineSurveys
Number of Survey/Form Questions: Unspecified
Number of Responses Allowed: 1000
This tool is unique in that it uses artificial intelligence to analyze what you type so that it can suggest the question type and design for you. This makes the survey building process quick and easy. In addition, page logic, text piping, A/B testing, and the aesthetic nature of this option make it a dream to work with.
Surveying customers is just one piece of building a feedback system that will inform your customer experience efforts. Now that you have a tool to collect responses, you can start gaining valuable insights. And what you do with them is up to you.
Conclusion
In marketing, choosing the right survey tool can have a big impact on the success of your campaigns. If you’re unsure about the features and functionality that best fit your business then this comparison might just help you to make your decision. In this article we’ll be taking a look at all the most popular survey tools to help you choose the right survey tool for your business.