People get insights from surveys. From the best survey tools, people get important details through asking questions and analyzing responses. In this article, we discuss some popular free survey tools to help businesses build a better future.
Are you currently conducting a survey from your website or from inside an application? Maybe you simply want to observe user behavior by having a guest book survey on your website. In either case, there are free online survey tools that can be used.
Qualaroo
Qualaroo is one of the most popular online survey software that’s easy to use and offers actionable insights. Qualaroo Nudge™ is an unobtrusive popup survey, which can be targeted to appear depending on your requirements in a polite way. This way it lets you collect feedback in context based on where they are, who they are, how much they spend, and more.
With its unobtrusive NudgesTM, you can be sure of getting maximum responses that let you make data-driven decisions for product development, lead generation, prototype testing, A/B testing, and more.
Bonus Read: 30 Best A/B Testing Tools
Qualaroo has professionally designed questions and templates, as well as an advanced targeting API for gathering actionable user insights. Qualaroo surveys can carry out skip logic and conditional branching. It integrates easily with most business tools, too. The icing on the cake is its Sentiment Analysis feature, powered by IBM Watson’s Artificial Intelligence.
Price: Free; Enterprise: starts from $80 per month billed annually; Premium: starts from $160 per month billed annually; Enterprise: custom pricing
SoGoSurvey
SoGoSurvey has a well-established online reputation when it comes to enhancing the customer experience and employee engagement with the help of online surveys. Regardless of your industry and the size of your business, SoGoSurvey will enable you to collect feedback from your customers or employees by conducting various types of surveys. 
SoGoSurvey Dashboard
Why SoGoSurvey?
This platform has an extensive set of tools to create different types of questions, including image choice, matrix grid, and net promoter score questions such as “On the scale from 0 to 10…”. It also offers a myriad of different templates and allows access from any device. In addition, it has a drag-and-drop feature that makes survey creation effortless for everyone.
The smart question creation feature allows you to hide certain information before it needs to be asked. Further, it automatically decides which questions to ask and which to leave out depending on the previous answers, thus personalizing your surveys.
But what SoGoSurvey is best known for is its superior customer experience and support. The SoGoSurvey team will accompany you at every step by providing a detailed user guide and a variety of helpful video tutorials. Moreover, you can even delegate to them the entire process of survey creation if you need to. Their excellent customer support team is always ready to help you via email, chat, or phone call.
Pricing:
- Plus: $25 per month
- Pro: $66 per month
- Premium: $99 per month
- All plans include a 10-day trial period.
- Finally, SoGoSurvey offers a custom Enterprise plan.
- Client brands: Cisco, eBay, Yamaha
- FinancesOnline rating: 9.5
Google Forms
With 2+ billion people now using Google G Suite, Google Forms are perhaps one of the most popular survey tools available, especially for simple surveys and other common uses like collecting registrations for an event, email addresses for newsletter subscriptions, answers to quick poll questions or quizzes.
Features include:
- Question options such as multiple choice, checkboxes, dropdowns, text answers. Allows page branching and question skip logic (see image below).
- Simple customizations such as usage of your own logo and images, and the option to add YouTube videos, form sections, and select from set themes.
- Survey responses can be visualized in charts, and are available for viewing in Google Sheets where survey data can be analyzed in more ways.
- Collaboration functionalities let you and co-workers build surveys together
- Free to use and available for mobile use via the Chrome browser.
Typeform
Typeform is all about ‘turning data collection into an experience’. It is designed to be engaging and ‘conversational’ in the way that questions are being asked. Likewise, according to Typeform, their surveys are easy to use, no coding needed. They have a wide set of templates to create surveys around user persona, lead generation, branding questionnaires, product research, and more.
Features include:
- Unlimited questions and unlimited Typeforms supported on all paid plans. A free plan seems to be available where people can sign up directly.
- Number of responses and logic jumps depend on the paid plan tier.
- Thank you screens and respondent email notifications.
- Customizations of domain and meta info, and ability to remove Typeform branding, and team collaboration possible.
- Ability to use Facebook Pixel, Google Tag Manager and integrate with applications like Mailchimp, Airtable, Google Analytics, HubSpot, Zapier, and Slack.
Picreel
Picreel does a great job of dazzling visitors with special offers and invitations. Not only is it a great surveying tool, but it also lets you carry out on-site retargeting. You can target survey respondents based on their meta data like referral source, new/returning visitor, search intent etc.
The templates by Picreel have interactive design elements like timers and call buttons to lend a fun factor to your surveys. The mobile integration capabilities cover all popular devices from the Apple and Android product lineups, which is a necessity in today’s smartphone-dependent world.
Price:STARTER: $14/month; BASIC: $52/month; PLUS: $112/month; PRO: $299/month
ProProfs Survey Maker
ProProfs Survey Maker is a tool that comes packed with an advanced online survey and real-time analytical capabilities. With its minimalistic yet easy-to-use user interface, ProProfs aims to please both the survey creators and the online survey respondents.
It’s one of those few online survey makers where the free version has all the necessary features. The free version of Proprofs Survey Maker gives you (for example) unlimited surveys, lets you create beautiful surveys using more than 100 templates, incorporate survey scoring and branching logic, customize themes, colors, logo and branding, and export presentation-ready visual reports.
You can also carry out advanced response analytics, make polls, pop-ups, sidebar and in-app surveys and share via dedicated URLs & links, on social media, or embed them on the website.
Their extensive range of templates includes NPS surveys, employee surveys, and customer satisfaction surveys, to name a few. With the paid version of ProProfs Survey Maker, brands can integrate most of the essential CRM and marketing tools, which makes it worth giving a try.
Price: Free; Enterprise: starts from $ 0.05/response per month billed annually; Premium: starts from $0.10 per month; both paid plans can be tried free for 15 days
SurveyMonkey
SurveyMonkey allows you to build any type of survey regardless of its purpose. The advanced features of the platform will help you launch anything from a simple quick poll to in-depth market research. SurveyMonkey also offers automation that delivers results in real-time.
Survey Monkey Dashboard
Why SurveyMonkey?
It offers great customizability and allows you to create anything from a short simple questionnaire to a complex survey within several minutes. SurveyMonkey is a tool with an interactive interface that makes surveys fun and dynamic.
You can also tap into a wide bank of ready-made questions to evaluate customer or employee satisfaction, brand awareness, and much more. The tool allows you to adjust and personalize the built-in questions to fit your agenda.
The best feature, however, is the security. If you handle large amounts of sensitive information, SurveyMonkey is a great choice. It provides excellent security with SSO, HIPAA, and GDPR compliance features.
Pricing:
- Team Advantage: $25 per month
- Team Premier: $75 per month
- Enterprise plan is offered to businesses that need a custom set of features.
- Client brands: Johnson & Johnson, Box, Allbirds
- FinancesOnline rating: 9.2
Conclusion:
Trying to understand your audience can be tough. You’ve probably felt that as a marketer, especially if you’re making content for them. It seems like you, as a marketer, always have this urge to know more about how people perceive or think about things so you can better cater your message to this type of person. This is what makes a good marketer a step ahead of his competitors.