Content marketing tools are the engine of content marketing. They are the engines of change, progress, innovation, and efficiency for businesses today. Content marketing is not only about making your customer’s life easier, but it is also about creating meaningful experiences that boost sales.
Let’s be honest. This year is not over yet, but that does not mean you can already start planning content marketing tools for next year. And that goes for the year after that, too. Honestly, I’m expecting to write about content marketing tools 2022 in 2021. If you are looking for new content marketing tools for this year, though, you might want to read more.
HubSpot
HubSpot is an all-in-one inbound marketing, sales, and CRM suite that provides content marketers with all the tools they need to create actionable content that generates sales and drive leads.
The marketing suite provides content marketers with resources that enable them to create content, optimize it, and make sure it reaches the right audience. Once you’ve created your account and distributed your content, HubSpot analyzes your marketing strategy in terms of sales and overall performance.
SEMRush
SemRush is your go-to SEO tool for keyword research and backlinks research. It is undoubtedly one of the best content marketing tools for researching content.
Best known for their keyword research tool, SemRush provides a detailed analysis of keywords with their difficulty score, monthly search volume, related keywords, and sites already ranking for the keyword.
SemRush earns the medal for being one of the best keyword research tools to use; with different filtering options available.
An important filtering feature for better and accurate research is the country filter. SemRush allows you to narrow your keyword research to a country.
When narrowing your keyword research, SemRush provides unique, different and accurate results.
To content marketers, the ability to carry out keyword research and know what your audience is search for is a plus.
The user base of SemRush includes bloggers and content marketers as the majority.
Beyond keyword research, SEMRUsh is an all in one marketing tool for content, SEO, advertising, and social media marketing.
Needless to say, SEMRush offers a backlink research tool that enables you to carry out deep research of the sites linking to your site alongside their domain authority, spam score, links gained and date, and links lost plus date.
However, SemRush allows you to run a project website that SemRush analyzes every month to give you a report on SEO performance and drawbacks.
You also get SEO site audits that enable you see if there are issues with your website that prevents it from ranking high on search engines. Some plans targeted at SEO agencies offer white label site audits.
Excellent. The cost?
SemRush presently has three standard recurring subscription plans; pro, guru, and business plan.
The pro plan costs $99.95, the standard plan costs $199.95, and the Business plan costs $399.95 per month.
And for agencies or companies in need of a custom plan, SemRush has this available as an enterprise plan.
BuzzSumo
Do you know what kind of content is trending in your industry?
Do you know what your competition is writing about and how they market it?
BuzzSumo is perfect for leveling the playing field, revealing the topics you should write about, and helping you find influencers in your industry to market your content for you.
Get content insights by discovering what content was most shared across all social networks and run analysis reports.
Find influencers who are industry leaders in any area, check out the content they’ve been sharing, and plan influencer outreach from there.
You can get content alerts to be the first company to see content that mentions your keyword.
You can also get alerts when a competitor posts new content, so you’ll never miss anything.
With competitor analysis, you can track how your competitor’s content is performing and compare their results to your own performance.
When you search any keyword, you’ll be shown a list of the top-performing content.
It looks like this:
And that makes this tool perfect for editorial planning and scheduling. Use it before you even start drafting a blog post.
Then use this next tool to organize your findings.
Evernote
Do you wish you had a better way to stay organized or brainstorm for future content?
Do you need a place to put your ideas, where your entire team can have access to your thoughts and collaborate with one another?
To fulfill these needs, use Evernote. It’s available across all devices and it’s a great place to add all the information you found through your research with the first resource, BuzzSumo.
If you save something on Evernote, you can access it at any time from your work computer to your smartphone.
Share your notes in a place where you can always access them.
Clip web images, web pages, and PDF files.
Access your notebooks while offline, search for previously captured text or images, add annotations to images, sync notes across devices, and more.
Evernote is the ultimate content marketing organization tool.
WordPress
WordPress is the most widely used CMS in the world. As of August 2018, VentureBeat reported that WordPress powers about 30% of the internet in general.
Social proof can sometimes lead us astray, but in this case, it turns out that WordPress is a pretty powerful tool, both at the beginning stages and as your grow your content marketing program (it’s used by sites like The New Yorker and The Next Web)
At its core, WordPress is an open source CMS that allows you to host and build websites. You can self-host or host your site via WordPress.com. WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store.
It’s a highly customizable platform and is widely used by bloggers.
Contentools
Contentools is an efficient content marketing platform for creating, publishing, and analyzing content for marketing campaigns. The app also comes with an in-app content editor that allows you to create content with an SEO indicator in place. Some features to note is its AI-powered content insights, auto-publishing for social media posts, collaboration support, and integration with a ton of third-party tools like Salesforce, Evernote, Dropbox, and a lot more through Zapier.
When talking about content marketing tools, we cannot neglect Google. Google offers marketers a ton of tools that can have significant impact on your content strategy. Some of these tools include Keyword Planner for conducting keyword research, Google Analytics to give you an in-depth overview of your content performance over a period of time, Google Search Console, Google Trends, etc. The best part is that they are all free.
Kred
When it comes to content marketing, there’s more work to be done than just producing the content and hoping people read it.
You have to find and connect with influencers who can amplify your message on social media.
This is where Kred can help you out.
The platform measures your influence by analyzing Facebook and Twitter activity so you can reach out to influencers who will impact your business the most.
And unlike other influencer tools, this one allows you to build up your own “influencer” status so your online presence is enhanced.
Once your presence gets a boost, so will your content.
Kred is the perfect resource for building credibility and trust. When people know who you are, they’ll be more willing to click on your content and engage with it.
Conclusion:
Making content marketing tools will help you find the best tools for content marketing. Content marketing has become an essential element of most online strategies. There are plenty of content marketing tools out there. It’s important to know which kind of content marketing tools are right for you, or just for fun! Content marketing tools are essential to the success of your online business.