Are you looking for free digital marketing tools to use in the year 2020, or maybe 2021? If your answer is yes, then you should check out these top digital marketing tools. I’ve researched the web and found the top digital marketing tools that will assist you with your marketing and business.
Are you looking for the best digital marketing tools in the industry? If this is what you are looking for, I can help. Digital marketing has become one of the most popular ways to advertise products and services because the results are quick and immediate. The right combination of digital marketing tools can be used to drive traffic to your website, increase sales, and expand your following on social media.
Sprout Social
Hey, you can’t blame us for putting ourselves on the top of the list!
That’s because Sprout Social is the ultimate control center for any business looking to translate its social presence into actual results.
As a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.
Beyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. Our Smart Inbox gives you a bird’s-eye view of all of your social messages so you can respond thoughtfully and in a timely manner.
Oh, and don’t forget about Sprout’s full suite of social analytics.
Optimizing your content’s performance doesn’t have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns. Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers.
Oribi
Best for businesses of all sizes, business websites, eCommerce shops, and marketing agencies.
Oribi helps digital marketing by providing actionable insights on multiple attributes. It is an all-in-one marketing analytics platform. With the use of Oribi, you will find the right channel to invest in. Its Visitor Journeys capabilities make every step of individual visitors accessible and enable you to understand their specific behavior.
Features:
- Oribi provides ready-made beautiful reports.
- It has the facility to schedule the sharing of reports automatically.
- Oribi’s marketing attribution capabilities make the planning of marketing activities easier.
- Its optimization features will uncover the details like events that drive conversions, and where you lose the prospects, etc.
Pricing: Oribi can be tried for free. The Business Website pricing plans start at $630 per month, eCommerce shops plans start at $540 per month, and marketing agency plans start at $900 per month. All these prices are for annual billing.
Verdict: Oribi is an all-in-one tool for marketing analytics and can empower businesses of all sizes. It helps businesses for making smarter, data-driven decisions. The tool has cutting-edge technology and contains powerful features.
Basecamp
The best digital marketing tool for all-in-one project management and collaboration is Basecamp.
“Basecamp is designed as a simple—yet powerful—project management tool, which is perfect for agencies,” says AdEspresso’s Paul Fairbrother.
“As well as having chat rooms, it can be used to store files and templates and provide project timelines, so it’s more flexible than Slack. The client can upload files to their particular project as well.”
“One of the great things about Basecamp is it has a flat fee of $99 a month for unlimited users. So as your business scales, the price doesn’t—it stays affordable,” Fairbrother says.
MobileMonkey
MobileMonkey is a must-have chat marketing automation tool that gives customers a way to chat with you, and you with them automatically.
With 75% of customers reporting that chatting or texting with a business is a better way to connect than email or phone, getting your customer chat up and running can’t be ignored by any business.
MobileMonkey is a great choice for marketing and support because it connects to all your customers’ favorite messaging channels including:
- Instagram DMs
- SMS text messaging
- Live chat
- Facebook Messenger
With MobileMonkey, everything you need for customer chat from Instagram marketing tools to Facebook messaging lead ads to live chat is available in a single platform.
Not only can you use one inbox to view and respond to the incoming messages from all your messaging accounts, MobileMonkey makes it easy to set up automations to respond, collect lead info, and send leads straight into your other marketing systems.
I’m using MobileMonkey Instagram marketing tools to automatically reply to Instagram post comments and story mentions. It improves my Instagram engagement rate and boosts my content reach to gain more followers.
Loomly
Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.
Built-in calendars, deadlines and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.
The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence.
Semrush
Best for freelancers, startups, and small to large businesses.
Semrush is an all-in-one marketing toolkit for digital marketing professionals. It can provide the services for SEO, Paid Traffic, Social Media, Content & PR, and Market Research. It has solutions for E-commerce, Enterprise, and competitive research. It will help you to spot new opportunities for growth.
You can discover top players, indirect competitors, their traffic shares & trends with Market Explorer. You can gain insights into your target audience and research your target audience.
Features:
- Semrush can provide analytics reports for organic research, advertising research, backlinks, keyword research, traffic analytics, and market explorer.
- It provides tools like SEO Writing Assistant, CPC Map, Keyword Magic Tool, Reports, Charts, etc.
- It has functionalities of Social media tracker, Social Media Poster, On-Page SEO Checker, Content Analyzer, PPC Keyword Tool, Ad Builder, etc.
Pricing:
The above image will show you the monthly billing plans. Annual billing plans are also available, Pro ($83.28/month), Guru ($166.62/month), and Business ($333.28/month).
Verdict: Semrush will help you to excel in your everyday marketing tasks. You can build, manage, and measure your campaigns across all online channels.
Beacon
The best digital marketing tool for rapid ebook creation is Beacon.
“We used to have a long process of content research, creation, design, revisions, etc.,” says Andrew Brockenbush of Beefy Marketing. “Using Beacon, that has now been streamlined to allow anyone on our team to design a lead magnet for our clients.”
“Beacon has well-designed templates to choose from, you can customize colors, layout, etc., and it makes it way easier for our copywriters to put together the entire lead magnet. This speeds up the launch process and saves us money.”
“These are the most important features:”
- “PDF reporting: I can get analytics on the people looking at my lead magnets. This is amazing for improving our content!”
- “WordPress to LeadMagnet: With just a few easy clicks, I can quickly turn any existing blog post into a full lead magnet: e-book, checklist, etc. This is an awesome way to repurpose content and get people subscribed to your list.”
Trello
Trello is a digital marketing tool that helps you to manage projects and stay on the same page as your team–a sound digital marketing practice if you want to save time and frustration.
For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to review the post, weigh in with their thoughts and make changes that could strengthen the piece before it goes live.
In the past, before the days of Trello and similar programs, email was the best way to collaborate with your team. While this is still helpful, to a certain degree, it can lead to confusion, missed messages, and frustration.
With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up a board. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.
Trello isn’t the only digital marketing tool of its kind, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.
Conclusion:
Digital marketing tools are an integral part of any marketer’s toolkit. It doesn’t matter if you are starting out or have years of experience, having the right resources and tools is integral for success. If you want to be a ninja at your marketing job then you need to know these digital marketing tools.