Have you ever wondered what the best digital marketing tools are? Online marketing is somewhat of a mystery in how it works. Marketers mostly keep their best tools to themselves, which makes it challenging to know what the best tools actually are. This list of the top digital marketing tools is an attempt at bringing some clarity to this mystery. By taking out all the advertising and getting you straight to the good stuff.
Finding the best digital marketing tools in 2021 and choosing the right tools for your company can be overwhelming — tasking even. That’s why we’ve created this digital marketing tools list to help you streamline the process and research phase. Simply spend a few minutes scrolling through this post, and you’ll be on your way to finding out which tools will save you tons of time.
Audiense
We’ve talked time and time again about the importance of social listening for identifying trends and potential customers.
Tools like Audiense take listening to the next level by helping companies both identify and segment their social media audiences. Doing so makes it easier to run laser-targeted ad campaigns and likewise dive deeper into your customer personas. Digging into demographics, personality straights and beyond, you’d be surprised at what you can learn from social alone.
Audiense’s platform focuses primarily on Twitter, making it great for B2B brands interested in prospecting and B2C companies looking to understand more about their target audience.
HubSpot Marketing
Price: Free to $3,200/month for enterprises, depending on your plan
HubSpot has several tools to help you grow your business, no matter what stage you’re at.
Starting out, there are several tools available for free. You can set up web forms, popup forms, and live chat software for lead capture. Then, you can send email marketing campaigns, pipe all of your data into the free CRM, and analyze site visitors’ behavior.
When you expand into the paid tiers, things get really sophisticated with advanced marketing automation.
From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution — although it works well with other point solutions you may use (Typeform, HotJar, etc.).
Ultimately, the tool allows you to:
- Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns.
- Shorten deal cycles and increase close rates with the provided sales tools.
For a quick recommendation on five free digital marketing tools you can use together, check out our video compilation.
Sendinblue
Best for small to medium businesses.
Sendinblue offers a platform with all the Digital Marketing functionalities in one place. It has features and functionalities for email marketing, SMS marketing, chat, marketing automation, CRM, transactional email, segmentation, etc.
You will be able to design landing pages for your campaigns. You can integrate a custom Signup form on your website to increase your email contact list.
Features:
- Sendinblue provides the features for Facebook Ads that will help you to retarget contacts.
- For email marketing, Sendinblue offers the feature to design your message, personalize the content, machine learning-powered send-time optimization.
- Its marketing automation features will let you automate the marketing and sales processes.
- For transactional emails, it supports various setup options such as API, e-commerce plugins, marketing automation, etc.
- Sendinblue platform will let your monitor the performance in real-time.
Pricing:
Sendinblue offers four pricing plans, Free, Lite, Premium, and Enterprise. You can get a quote for Enterprise edition. The pricing for others is shown in the above image.
Verdict: Sendinblue is a platform with various functionalities required for digital marketing. It has tools for marketing automation, email & SMS marketing, transactional emails, CRM, Chat, landing pages, etc.
BrowserStack
The best digital marketing tool for cross-browser and cross-device testing is BrowserStack.
BrowserStack makes it really easy to test our updates across a whole range of real desktops, tablets, and mobile devices in no time at all, and then debug any issues with video recordings, automated screenshots, and logs that can be shared with our development team,” says Richard Howe of Colour Rich.
“Before using Browserstack, our testing was confined to testing on devices in-house and only on a few popular browsers. But with the ever-expanding number of devices to take into account, it was just not practical or economical to test each website function or page we produced on so many different physical platforms.”
Hootsuite
Social media plays a big part in the success of any company, regardless of size, age, or industry. In fact, I’d argue that social media marketing is a must to thrive in this digital era.
Digital marketing tools like Hootsuite allow you to schedule social media posts in advance, thus saving you loads of time.
Hootsuite offers tons of features to help you grow your business. For example, you can:
- Identify influencers for your marketing team and leads for your sales team
- Reply to comments and mentions through the dashboard–there’s no reason to visit each individual platform
- Take advantage of pre-written responses
- Schedule posts when your audience is most active (even if you’re asleep!)
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms.
Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite take over like the social media marketing manager it is.
SendGrid
SendGrid offers a full suite of email marketing services, many of which are totally friendly to novices and email veterans alike.
For example, the platform offers flexible design options via visual, drag-and-drop editing, coding or a combination of both. In-depth deliverability and performance analytics are also built into SendGrid, cluing marketers in on which messages are performing and what needs work.
We know: there are more email marketing solutions out there than we can count. That said, a big upside of SendGrid is the forever-free plan for up-and-coming businesses as well as scalable pricing that matches your needs as you grow your list.
Ahrefs
Price: Tiered pricing, ranging from $99 to $399
Ahrefs is a comprehensive SEO tool to help you punch up your website traffic. They have data for around 150 million keywords in the U.S., and even more for 150 other countries.
Ahrefs is great for competitive analysis, allowing you to check out who is linking to your competitors, what their top pages are, and more. You can see where their content ranks and, using the Content Gap tool, identify key weaknesses for your content areas.
The Top Pages tool lets you see which pages get the most traffic, and you can see the amount of traffic going to competitors’ sites.
Ahrefs is one of my favorite SEO tools. It constantly impresses me with features I use daily, and I learn about new features all the time. It’s easily the most robust product in this space.
Mapify360
Best for marketers.
Mapify360 is an application that will help you with finding unoptimized and unclaimed local businesses in any city anywhere in the world. It is a cloud-based software. It supports Windows and Mac OS. It is just a 3-steps simple system that will help you to get new customers and provide traffic to their doorstep.
There is a huge list of businesses that you can help optimize their maps and get more clients. It includes restaurants, car mechanics, coffee shops, hairdressers, etc.
Features:
- Mapify360 can find unclaimed or unoptimized local leads.
- It will be easier to create a professional PDF optimization report.
- It can guide you for claiming a business for any of your clients.
- It provides the features to optimize any local business for higher rankings.
Pricing:
Mapify360 is a one-time investment of $ 97. It is available at a discounted price for a limited period. There will not be any monthly fees. It offers a 30-days money-back guarantee.
Verdict: This software will help you with finding small businesses and to convince them that they require your services.
BuzzStream
The best digital marketing software for keeping track of influencer outreach is BuzzStream.
“I used to track all my outreach with excel spreadsheets, and even though it was useful (and free), it took a long time to update and keep track of my conversations,” says Jonathan Nuñez of John’s IMSecrets.
“Now, I don’t have to worry about that. BuzzStream does that for me automatically so I can focus on what’s important to my business: building relationships and content promotion.”
Conclusion:
Digital marketing has never been this uncomplicated. It’s quite amazing to think about how so much has progressed over recent years, especially when it comes to digital marketing tools. Things are always changing, but the one thing that stays the same is the need for digital marketers to stay on top of their game.