The digital marketing is an ever growing industry and it has many tools which we can use. Every year, new tools come up and they change the trend of digital marketing.
In the article, I will list out some of the best digital marketing tools for 2022.
SEMrush
SEMrush is a social media tool best known for its SEO and competitor research capabilities. This tool will help you identify keywords to use within your content to help improve your search engine rankings and social presence. The tool can also help you with your content marketing strategy and web page optimization. SEMrush offers a free trial, and upgraded plans range from $119.95 to $449.95 per month.
Sprout Social
Sprout Social is an all-in-one social media tool designed for agencies and medium-sized businesses. Top features include listening, publishing, engagement, and analytics. They’re best known for streamlined messages, publishing tools, excellent reporting, and smart search. Sprout Social offers a free 30-day trial and pricing ranges from $99 to $249 per month.
Slack
A simple chat platform is all the project management software most small businesses need. Slack delivers that better than anyone.
Price: $6.67 per user/month for small to medium businesses. $12.50 per person/month for larger enterprises looking for advanced tools.
Pros:
- Simple and easy to use.
- Widely adopted thanks to the work-from-home revolution.
Cons:
- Constant notifications can be distracting but turning them off completely defeats the purpose of instant messaging. You may need to experiment to find the best way to use Slack for your team.
Trello
A brainstorming and project management platform built around kanban boards. This is a helpful tool for coming up with a digital marketing plan.
Price: Free for small teams, $9.99 per user/month for “Business Class.”
Pros:
- Enables remote brainstorming.
- A good choice for visual thinkers.
Cons:
- Lacks important integrations, like billing.
Image: Trello
A well-designed platform for keeping your team on track.
Price: Free – $24.99 per user/month.
Pros:
- The free version is enough for many small businesses.
Cons:
- You probably don’t need most of Asana’s features.
Hubspot built their brand around inbound marketing (e.g. attracting potential customers by creating valuable content and experiences tailored to them), which is probably the most effective digital marketing strategy for small businesses.
Price: Varies. See HubSpot’s plans. The “Starter” plan is $45/month.
Pros:
- Outstanding integrations.
- Includes resources to help you learn how to use a CRM.
Cons:
- Add-ons add up. Full functionality is expensive.
Zoho delivers vital features and integrations at a competitive price. It is PC Mag’s top pick for CRM software in 2021.
Price: $12-45 per user/month. The most popular option is $35
Pros:
- One-stop-shop for many small businesses.
- Includes email marketing automation and communication tools.
Cons:
- Features are limited at the lower price levels.
This one lives up to its name by focusing on the main features that matter to small businesses.
Price: Starts at $10 per user/month
Pros:
- Easy to use.
- Good price.
Cons:
- Reporting features are basic at best.
Agorapulse
Agorapulse focuses on organization and team collaboration. Their unique social media inbox feature is known for helping to eliminate chaos. Providing top-notch customer service with friendly support is their mantra. Agorapulse offers a free trial, and no credit card is needed. Pricing starts at $99 per feature per month, and there’s also a free version.
Animoto
Animoto is a social media tool that allows creators to easily make videos. They make it easy for you to drag and drop using their custom video templates. Stock images and a music library are also available for you to add to content. No video experience is necessary, and you can create unlimited videos for free. Animoto offers a $15 professional plan and a $39 team plan.
Buffer
Buffer is known for being a storytelling platform with a focus on authentic engagement designed for small business owners. They offer a 14-day free trial, and no credit card is required. Some of the unique features include helping you plan and schedule Instagram Stories and create and save hashtags. Buffer’s free plan allows you to schedule posts on three social channels, and pricing ranges from $15 to $99 per month.
BuzzSumo
BuzzSumo helps you analyze what content is performing well and what isn’t working. The discovery feature provides you with suggested high-performing content to help boost your KPIs. The tool also helps identify influencers in your industry that can elevate your brand by sharing content on their own networks. BuzzSumo offers a free trial for 30 days and a free plan that includes 10 free searches per month. Paid plans range from $99 to $299 per month.
Canva
Canva is an easy, straightforward design tool that allows you to create eye-catching graphics without being a professional designer. They offer a myriad of design templates to help you create logos, social posts, posters, Instagram Stories, YouTube thumbnails, photo collages, infographics, and more. Canva is free to use, but upgrading to a pro plan for $9.99 per month or an enterprise plan at $30 per month will give you a larger inventory of designs to choose from.
Hootsuite
Hootsuite is a social media tool targeted toward small- to medium-sized businesses and enterprises and is great for someone who is just starting out in social media management. The tool is well-known for being a user-friendly platform when it comes to scheduling social media posts. You can view multiple social media streams at once and it’s great for syndicating and publishing. Hootsuite offers a free 30-day trial and pricing ranges from $49 to $599 per month. There’s also a free plan designed for one user posting on just two social accounts.
Later
Later is targeted toward solopreneurs who run their own business. The easy-to-use social media tool is known for being the favorite Instagram marketing platform, and their key focus is on visuals first with a focus on photos, videos, and stories. Later is free to use and their low-cost paid plans range from $12.50 to $33.33 per month.
Rival IQ
Rival IQ is targeted toward large organizations and designed to help you analyze social media data and performance. The tool’s top features include competitive analysis, social post analysis, social reporting, and social media audits. You can try the platform for free before investing, and pricing plans range from $199 to $499 per month.
Dynamic Yield
Marketers need to constantly split-test ideas across e-commerce stores in order to find effective solutions that resonate with their customers and drive sales.
Unfortunately, this is often an extremely time-consuming and exhausting task that requires a lot of resources.
By leveraging intuitive AI-based software and predictive algorithms, however, Dynamic Yields aims to provide a solution to this problem.
Dynamic Yields simplifies the need for experimentation by collecting data from customers, analyzing it and then using it to tailor their experience more effectively across your platform.
Price: Dynamic Yield provides users with a walkthrough demo before giving a custom quotation based on their business’s needs.
Best Used By: Advanced e-commerce stores and complex websites who can benefit the most from large-scale data analysis and personalization software.
Main functionality: Personalization.
Integrations: Major e-commerce platforms such as Magento and Shopify, as well as EMS such as Mailchimp, Klaviyo and SendGrid.
USP: Its AI-powdered personalization engine.
Active Campaign
There is a lot of fantastic marketing automation software available online, which makes the decision of which one to invest in a challenge. Active Campaign, however, remains a standout provider.
Incredibly user-friendly and intuitive, Active Campaign is perfect for small to medium-sized businesses getting to grips with marketing automation that goes beyond basic email campaigns.
The ability to send pre-purchase and post-purchase email sequences, as well as cart abandonment sequences, is an excellent method to increase your revenue and capitalize on remarketing opportunities.
With lead scoring and segmentation options also available, the platform gives users the option to scale up their level of marketing sophistication with many enticing features.
Price: The Lite plan is $9 per month and features unlimited email messages. From there, price rise steeply with features coinciding with the jump. Plus is $49 per month, Professional $129, and Enterprise comes in at $229. It should be noted that these quotations are based upon you having less than 500 contacts; anything higher gradually increases the price of each program.
Best Used By: Small businesses looking for more advanced features than the basic EMP without being overwhelmed by technical features.
Main functionality: Email
Integrations: Active Campaign seamlessly integrates with all the major e-commerce platforms and content management systems. It’s an excellent synergist with Optin Monster (tool #1 on this list).
USP: Its inbuilt CRM-tool which makes it perfect for small businesses looking to get the most bang-for-their-buck.
Unbounce
If you’re running PPC Ads (likely), then you’ll be in the business of creating landing pages.
Unbounce offers beautiful templates and customization to web designers, as well as split-testing capabilities to maximize conversions.
Landing pages can significantly increase your conversion rates and reduce your marketing costs, two metrics every e-commerce store needs to be continuously improving.
And here is one of our favorite videos (created by the Unbounce team):
https://youtube.com/watch?v=vTBK-pLEEEU%3Ffeature%3Doembed%26enablejsapi%3D1%26origin%3Dhttps%3A
Price: For $79 per month, Unbounce allows you to create up to 75 landing pages and use 8 variations of pop-ups and sticky bars. Prices rise steeply after for the Premium and Enterprise levels, coming in at $159 per month and $399 per month when billed annually, and including many more features and even a dedicated support manager on the Enterprise plan.
Best Used By: People using paid ad strategy on Facebook and Google looking to optimize lead generation and conversions.
Main functionality: Drag-and-drop landing page builder.
Integrations: Unbounce is compatible with a lot of integrations but ultimately, a Zapier account may be required to connect it to your ESP.
USP: Landing pages that are easy to construct and convert.
Conclusion
Staying on top of the most recent digital marketing trends is crucial for success. While there are many digital marketing tools out there, you’ve probably got a handful that you use regularly and others that you rarely use.