Looking for an effective drip email marketing software? Drip emails are used to send messages to your prospective customers. Its main goal is to encourage your target audience to convert by setting different types of automated emails. Here is a list of the best drip campaign tools you can try out
Are you wondering what email tools can be used to create drip campaigns and nurture your audience? We took a deep dive into the best email marketing automation software so that you don’t have to.
Flodesk
If you have a larger list size or want more than one-step automations, Flodesk is a great Mailchimp alternative. You pay a single monthly fee (currently $38) no matter how many people are on your list or how many emails you send per month. If budget is your primary concern, that’s more affordable than scaling with Mailchimp.
Flodesk is a standout example of an app that was designed for sending simple, beautiful emails with minimal effort. There’s no complex interface and no steep learning curve. The moment you log in, you’re met with a minimalist view and four self-explanatory menu items to choose from: Emails, Forms, Workflows, and Audience. The Emails option is for one-off emails (like a weekly newsletter). All drip campaigns are set up inside the Workflows tab.
Flodesk has a small number of pre-built drip templates for you to choose from, from a welcome sequence to a lead magnet delivery sequence. Or you can start with a blank canvas and create your own campaign from scratch. The minimal interface continues inside the workflow builder, which might be exactly what you’re looking for. Fundamental capabilities like time-releasing a drip sequence are totally doable, as is segmenting a subscriber based on whether or not they open and click into your emails.
And, when you integrate Flodesk with Zapier, you can do things like update Flodesk subscribers from WooCommerce orders (if you’re using WordPress), or add new Facebook leads as subscribers.
Flodesk price: $38/month
ConvertKit
Once you dip your feet into the waters of drip campaigns, you may decide that you’d like to have a little more control over what emails are sent (and when). And while “user-friendly” often translates to “not many features,” ConvertKit has taken the opposite stance: it’s both feature-rich and easy to use.
In their free tier, you can send one-off emails, create landing pages and opt-in forms, and even sell digital products from inside ConvertKit. A paid account unlocks the drip campaign functionality, which ConvertKit calls “sequences.” Sequences are simple email campaigns that are released on a schedule. If you want to create more advanced actions (like segmenting subscribers who take action on your email, or removing them from a sales campaign when they purchase), you’ll need to build an automation on top of your sequence.
This is where you can really let ConvertKit do the heavy lifting for you, since it allows you to customize your automations with delays based on the date (so emails are never sent on the weekends) or deliver different emails based on the subscriber’s location.
When paired with the ability to integrate with Stripe and collect payments, ConvertKit stands out as a great option for solopreneurs who want to deliver exceptional drip campaign experiences without having to patch together a bunch of different tools to run their online business.
For even more functionality, you can integrate ConvertKit with Zapier to do things like automatically tag Calendly or Eventbrite attendees inside ConvertKit (so you can create custom follow-up drip campaigns).
ConvertKit price: Free for up to 1,000 contacts but no drip functionality. Paid plans with drip functionality start at $9/month.
ActiveCampaign
Drip email tools empower you to target relevant emails to specific groups of people. ActiveCampaign stands out as a feature-rich option that gives you a lot of flexibility in your drip campaigns. The sheer number of options available in the sidebar navigation and campaign builder can be overwhelming at first, but this overwhelm fades quickly with repetition and use. As you become familiar with this tool, it starts feeling more like a treasure trove: with every click revealing something even more helpful for building the drip campaign of your dreams.
To create drip emails, head to the automations builder, where you can automate A/B testing in your emails, sync contact data with other apps via webhook, and even include SMS messages that match your drip emails.
While many options on this list either integrate with a chat app or include their own, ActiveCampaign really stood out with its native live chat feature that plugs into your website or Facebook Messenger, and even allows you to send emails to a subscriber from inside the chat app. It’s a great way to encourage your visitors to connect, build trust, and build your email list, since you can automate email opt-ins through the chat app.
ActiveCampaign also integrates with Zapier, allowing you to do things like turn Typeform form entries into email list subscribers and add Shopify customers to your ActiveCampaign list.
ActiveCampaign price: From $9/month for up to 500 contacts
Customer.io
Building Drips:
Customer.io provides a visual workflow builder to create your drip sequence logic. It’s easy to drag-and-drop different blocks. You can also combine different ways of sending messages (emails, SMS, and push notifications) to your users.
To create your emails you can choose from existing templates or start from scratch. If you start from scratch, you can use a drag-and-drop editor, rich text editor or HTML code.
They have a visual workflow builder that allows you to drag and drop components like emails, delays, conditional branching, segments etc., into the canvas to build your journey.
If you just want to send & track drip campaigns and don’t care about all other email marketing features, then you can choose from these selected platforms:
Reporting:
You can see the metric related to each step of the workflow in the sequence builder itself
To see how people are moving through the campaign, which emails are working, and which ones need optimization, you can go through the journeys metric.
You can export these reports as CSV and store them in your database.
Pricing:
They have a base price starting from $150 and you can send emails to up to 12K customers.
If you want to try before committing, they offer a 30-day free trial. You get access to automation and drip campaigns during the trial too.
HubSpot Email Marketing
CRM Platform:
HubSpot’s email marketing software is part of a CRM platform. The idea is for you to have all the tools you need, not only to run a smooth email marketing campaign, but for your entire marketing and business operations.
The email marketing software is highly intuitive and the native CRM integration allows you to easily personalize your emails so you can get better conversions. In tandem with that, you also have access to a free form and popup builder to capture new contacts, you can create high-converting landing pages, add a live chat or chat bot to your website, and more. The platform is truly designed to help you scale and grow.
Advanced Email Marketing Automation:
HubSpot’s software lets you create custom autoresponders and drip sequences, which you can then add to more complex workflows. Many triggers are available, such as when someone views your product page or fills out a Facebook lead ad form. You can essentially trigger any action based on any of the information you have on your contacts in the HubSpot CRM, making for even more intricate sequences and targeting.
In addition to email, you can automate internal processes to make sure contact and lead management runs smoothly within your team. You no longer have to worry about manually updating a contact’s lifestyle stage or changing information after a certain action happens. Let your entire marketing system run on auto-pilot.
Pricing:
HubSpot’s free plan allows you to send up to 2,000 emails per month and store unlimited subscribers. This free plan also comes with a CRM (all the CRM features are 100% free), customizable signup forms and popups, landing pages, ad management, live chat and bots, and more. It’s a great way to set you up for success as you’re getting started.
If you wish to send more emails and benefit from the more advanced features like automation and a/b testing as well as more thorough reporting, you can upgrade to one of the paid plans. Pricing will vary, depending on the number of contacts you wish to have. Premium plans also include additional software tools such as a blogging tool and social media scheduling.
Snov.io
With this tool, you can build personalized drip email sequences to feel closer to your prospects and more in control of your workflow. It helps save time, automate follow-ups, efficiently organize your outreach, align the teamwork of your sales department, and convert more.
Features:
Complete automation
Once you’ve designed and launched your campaigns, you can keep adding new recipients when you need them, avoiding extra work. And on top of it, you’ll get unlimited campaigns, follow-ups, and sender accounts.
Intuitive visual drag-&-drop campaign editor
It allows you to easily build custom email campaigns and effectively manage your cold leads.
Personalization
Thanks to NiftyImages, Hyperise, and Hippo Video integrations, Snov.io allows you to personalize not only the email copy but also the added images and videos. It boosts the reply and engagement rates and helps you convert better.
Behavioral triggers
The right email will go to the right person based on their actions (opens, URL clicks, or scheduled meetings). It will maximize your email delivery, open and reply rates, and minimize conversion time.
Template library
Use professionally written effective email templates to launch your campaigns asap.
API
With a free API method, you can perform actions with prospects lists, campaigns, view statistics, etc.
Detailed analytics
Track your campaigns’ KPI and other metrics in real-time to know which email performed the best.
Numerous integrations
Effortlessly connect and sync your workflow with your favorite tools, like Salesforce, Hubspot, Pipedrive, Zapier, Slack, and many more. Snov.io integrations with over 2,000 tools help you streamline all business processes and boost productivity.
Sales suite
Email Drip Campaigns also come with Email Finder, Email Verifier and a free CRM offered on the same platform. Designed specifically for powerful sales automation, this sales suite allows you to have all the necessary smart sales tools in one place.
Pricing:
- $39/month — 5,000 unique recipients
- $99/month — 10,000 unique recipients
- $189/month — 30,000 unique recipients
- $369/month — 50,000 unique recipients
- $738/month — 100,000 unique recipients
Can you put affiliate links in emails?
Yes, marketers are allowed to place affiliate links within their promotional messages. However, you should always check with your ESP first to know if they have any regulations regarding the same. For example, Mailchimp will suspend your account if you share any deny listed URLs.
With that said, also remember not to stuff your message with several affiliate links. The rule of thumb is to share one in the beginning and another towards the end. And when you do so, embed them within the content so that you don’t bother readers.
Conclusion
While the definition of drip email marketing has changed over the years, the practice of educating and converting your audience one step at a time through email marketing campaigns hasnt. Drip campaigns are still an incredibly versatile tool for every channel that marketers can use to improve lead generation and strengthen relationships with their customers.
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