Generating leads is one of the most important roles of a marketing team. Without leads, any company will eventually cease to function. For startups and young businesses, it is even more critical that they generate enough leads to be able to grow and survive through their early stages. The best tools for lead generation will help a company to reach its target audience and get sales qualified leads quicker.
Lead generation is the lifeblood of your business. After all, someone has to give the sign-up form you’ve been working on a warm body in exchange for their contact information. It’s imperative to have the best tools for generating leads by your side at all times. To get you started down your lead generation path, we’ve put together a list what we think are some of the top tools for lead generation today.
Tools for lead generation are an absolute necessity for the businesses that need to get into the system of other businesses. Business to business lead generation is quite a challenge, since both parties don’t necessarily have a shared language or purpose. Lead generation allows you to cultivate relationships with your clients and introduces you to new contacts. A lead generation tool helps you generate quality leads while you are reaching out to potential customers. But how can you come up with the best solutions? We’re here to help you figure out what tools might work best for your marketing agency, business or organization
B2B lead generation is an art. And like any art, it requires strategy, focus and skill. Sure, there are plenty of free tools at our disposal to assist us in lead generation. But how do we know which one to choose? Which one will be most effective and beneficial to our business goals? With thousands of options available, the process can seem overwhelming and confusing. That’s why I’ve narrowed down a list of my favorite tools to fit your specific B2B lead generation needs.
What Is a Lead Generation Software/Tool?
Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. These are called “leads” and usually come from your website or other online sources.
The key to lead generation software is that leads are collected without any ongoing manual work from you. Essentially, these tools automate the process so you can focus on other areas of your business. Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address.
Lead generation tools will then collect the email address so you can follow up with your leads and begin the process to convert them into paying customers.
If you are struggling to collect leads, it’s time to bring in a new lead generation software… or past time to upgrade what you currently have. We’ve worked with loads of companies just like yours, and we’ve identified the key drivers of successful lead generation campaigns.
Why is this important? Well, you can focus on the things that really matter instead of wasting time trying to fix all of your lead generation problems yourself.
What Types of Lead Generation Software/Tools Are There?
Lead generation isn’t a “one size fits all” process. In fact, there are many different ways (and tools) to generate leads. They include:
- On-page Lead Generation: Drives leads directly from your website through optin forms and campaigns
- Email Marketing: Nurture those leads with campaigns to keep them engaged with your brand
- Email Address Finders: Connect with people who aren’t on your email list
- Prospecting and Outreach: Collect contact on anonymous visitors and reach out to potential leads
- Customer Relationship Management Tools: Connect and track leads throughout the sales funnel
- Sales Tools: Turn leads into paying customers while also staying in touch with existing customers
- Communication Tools: People love to chat and communicate. Use this to your business’ benefits to help generate leads
- Advertising Tools: Drive traffic to your site from places like social media and through paid ads
We know, it’s a lot. But you don’t have to use all of them to have a successful lead generation campaign.
It all comes down to the type of tools that make sense for you and the type of campaigns you want to run.
So, are you ready to get started? Let’s dive straight into our list.
1. Leadfeeder
Pricing: 14-day free trial, paid plans start at $79/month
Rating: 4.3 stars on G2 (Based on 483 reviews)
Leadfeeder tells you what companies visit your website, even if they never fill out a form or contact you.
Leadfeeder also finds contact information for employees at the company using Leadfeeder Discover. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.
To try out Leadeeder, all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!).
A 14-day free trial is available with paid plans starting at $63/month.
To sign up for Leadfeeder, follow these steps. We can start sending you leads in minutes. 
Leadfeeder for Marketing
Track site visitors, measure campaign success, and find more qualified leads.DOWNLOAD
Lead generation tools: Lead data collection
Need more data? These tools will help you better understand your customers and prospects so you can develop relationships that convert.
2. Prospect.io
Pricing: Paid plans start at $74/month (annually) or $89/month (monthly)
Rating: 4.2 stars out of 5 via Capterra
Prospecti.io is a modern-day sales automation platform that’s fully integrated with Salesforce, Pipedrive, Close.io, and HubSpot. The Prospect.io Chrome extension helps you find prospects in one click and launch cold email campaigns straight from your browser in mere seconds.
Looking for new leads takes time and effort. With Prospect.io, you can focus on what really matters: selling to decision-makers.
Their essential plan starts at $78 per month (if paid annually), while their business plan starts at $129 per month (if paid annually), and prices go up from there based on how many credits you’ll need.
3. Hoovers
Pricing: Contact for pricing, they offer a free trial
Rating: 3.9/5 stars on G2, based on 380 reviews
Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster. Features include informed conversations, automated workflow software, real-time notifications, and personalized buyer intent data.
Email address lookup tools
These tools help to automate the process of finding someone’s email address.
4. Hunter.io
Pricing: Free to find up to 25 requests/mo; plans start at $49/month with a free option
Rating: 4.3 out of 5 stars via G2
Hunter helps you find emails by typing in the person’s name and their company. You can also browse for all emails at a specific company. You can use the tool for free for up to 25 email searches and 50 email verifications per month. From there, paid plans start at $49/month for 500 searches and 1000 verifications.
5. Voila Norbert
Pricing: Free to find up to 50 emails; plans start at $49/month
Rating: 4.8 out of 5 stars via G2
Voila Norbert is a sales tool that helps you find email addresses. Simply enter the name of the person you’d like to see an email for, along with the company they work for, and Voila Norbert will automatically find the email address. Bulk email identification is also available. In addition to paid plans, you can purchase pay-as-you-go plans start at $50/500 credits.
6. Reply.io
Pricing: free unlimited access for all Reply users
Rating: 4.65/5 stars on GetApp (based on 85 reviews)
The new Reply Chrome extension helps you find prospect emails on LinkedIn in seconds, keeping your pipeline full. You can either look up the required contacts one by one or source emails in bulk directly from LinkedIn Sales Navigator.
A valuable addition to Reply’s sales engagement platform, this extension also allows you to instantly add new contacts to multichannel sequences, access and manage your tasks, and make direct calls.
7. Skrapp
Pricing: Free to find up to 150/month; paid plans start at $49/month
Rating: 3.5 out of 5 stars on G2
Skrapp is a tool specifically for finding someone’s LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show a “Find Email” button on a person’s LinkedIn profile. You can then click this button, and Skrapp will find that person’s email when possible. The tool can be used for free to find up to 150 emails/month. After that, paid plans start at $49 per month for 1,000 emails/month.
8. AeroLeads
Pricing: Plans start at $49 per month for up to 1,000 credits
Rating: 4.6/5 stars out of 35 reviews from Capterra
AeroLeads makes it easier than ever to find contact information for prospects. Simply sign up, add their Chrome plugin, search LinkedIn, CrunchBase, AngelList, etc. and add possible leads to AeroLeads.
Their software will search and find contact information, including email, company URL, job title, and more.
9. Datanyze
Pricing: $39 per month, billed annually, for up to 10809 credits a year. They also offer a free 90-day trial.
Rating: 4.1 out of 5 stars based on 43 reviews on Capterra
Datanyze helps B2B sales teams connect with prospects by providing contact information, company details, and “icebreakers” to help you warm up cold calls and email outreach.
Using data gleaned from social profiles, local news outlets, and more, you’ll know who to contact and know how to start the conversation so you can build relationships — and drive revenue.
10. Getsitecontrol
Getsitecontrol is a tool that will allow you to create a range of different lead generation widgets. The great thing about this tool is that it has a variety of different widget choices from forms to popovers and more.
The tool is stocked with a wide selection of templates for a variety of purposes which makes designing and implementing new widgets extremely easy.
If you’re planning to try out a few different approaches and split test to see what works best, this tool will allow you some flexibility when it comes to design.
Price: Starts from $7/month
11. Optinly
Optinly is a dedicated pop-up builder that can help you to generate more leads by utilizing goal-based pop-ups. The tool provides a range of different templates, including gamification.
If you haven’t heard of it, gamification is basically incentivizing the CTA’s in your popups by using mini-games. Ever loaded a site that offered you a free wheel spin if you input your email? Well, that’s gamification.
Optinly also provides a range of pop-up templated for other purposes too, such as coupon pop-ups, audience building pop-ups, and cart abandonment reminders.
Price: Starts from $20/ month (billed annually). Limited free version available.
12. Vyper
Vyper is a lead generation tool that will allow you to easily run social media contests and referral campaigns. You can use the tool to create giveaways that have great viral potential and are incredibly effective for generating leads.
You can choose to post your giveaway via a landing page that can be created within Vyper, an embed form, or a widget. With just 8 giveaway templates to choose from, it’s a super simple tool to get the hang and you can create professional and engaging contest designs with just a few clicks.
Price: Starts from $75/month (annual discounted plan)
The Advantages Of Working With A Lead Generation Company
Working with a lead generation company will give you much more control over your campaign or future campaigns.
A lead generation company will have contacts lists which would be very hard for independent businesses to obtain in such a short time frame. This means they can quickly gain access to more potential clients.
They are able to advertise on a number of different media platforms. This allows you to spread your message across a wide variety of people.
They will also provide you with the benefits of data collecting, statistics tracking, and many other things that you would not be able to do yourself.
Lead Gen companies will also help you get the most out of your marketing campaign; All while saving you time and money.
They could even help refine your sales processes and improve them as it may not always work out if you do it yourself.
Conclusion
Lead generation is the main goal for many companies and lead generation software plays a big role in generating leads for businesses. As a business owner, it is important that you are aware about what tools are available for lead generation and choose the possibilities that match your needs.
Generating a consistent and qualified flow of leads is essential in any business. This is a challenging task for any company, regardless of their industry and position. However, the need for generating traffic to a website remains the same, no matter if you are a small local firm or a global business looking to grow its share on the market. The challenge lies in finding the right tools that will generate effective leads and help your team stay ahead of the competition.