Conducting an online survey is sometimes a difficult task. Here, we have compiled a list of the best tools for online surveys. These will surely help you in your business by collecting feedback from customers and customers.
Online surveys are valuable tools to help you collect valuable information from your audience. However, not all online survey tools are actually the best. This article covers some of the best online survey tools out there that can help you collect, organize and analyze your audience’s valuable insights.
SoGoSurvey
We’ll begin with SoGoSurvey for one simple reason—as far as free survey tools go, you won’t find another that delivers so much value.
The SoGoSurvey UI.
SoGoSurvey is an end-to-end survey design, distribution, and analysis platform. Because it provides a full suite of functionalities, SoGoSurvey users will never need to find additional tools for survey-related tasks―even if they’re not paying a cent.
Here’s a (far from exhaustive) sample of the tasks you can complete with the free SoGoSurvey account plan:
- Unlimited surveys
- Unlimited questions
- 24 unique question types
- Three skip logic/page branching feebies
- Ability to embed surveys into emails and web pages
- Up to 200 respondents per year
- Data export functionality (Word documents and CSV)
Best of all, SoGoSurvey doesn’t put support behind a paywall. If you’re a free user and you encounter a problem, you’re entitled to 24/7 email customer service.
And if you’re looking to upgrade, here’s what you pay and what you get:
Qualaroo
Qualaroo is an online survey tool that lets you ask the right question to the right person at the right time.
The questions are asked via unobtrusive ‘Nudges’, and the responses are processed through their proprietary Sentiment Analysis. This runs on IBM Watson, a powerful natural-language-processing AI that gives you actionable user insights.
Several brands, from eBay, Shopify, Udemy, and LinkedIn to Glassdoor, rely on the Qualaroo technology to learn about their users and improve their offerings.
The tool is popular with users due to the following features:
- Unlimited Nudges
- Advanced audience segmentation
- Sentiment Analysis by IBM Watson
- Visual customization
- Feedback campaign consultation
- Mobile Web Nudge™, In-Product Nudge™, Link Nudge
- Advanced export capabilities
- Powerful integrations with Google Analytics, Marketo, Zapier, Slack, and more
They have different plans and provide a free trial period for you to check out all the features. Regardless of the plan chosen, every Qualaroo user gets the core features that every good survey software needs:
- Engagement options – In-Product Nudge™, Link Nudge™, Website Overlay, Lead Gen Form, and NPS
- Survey customization – Branching & Skip Logic, Visual Customization and Nudge Placement (Left, Right, Top, Bottom, Center)
- Audience targeting – Behavioral, URL, and Technology
With a variety of templates to choose from, Qualaroo is a customer and user feedback software that is 10x more valuable than email surveys.
Typeform
Typeform wins the championship belt for creative survey creation.
Typeform’s interface is elegant and its style is attractive, reflecting the company’s motto, “Asking questions should be easy, human, and beautiful.”
The free version, nicknamed the CORE plan, has a ton to offer, including:
- Unlimited questions
- Unlimited answers
- Data export
- Custom design themes or choose from templates
- Basic reporting
These are some pretty great features to find in a free version, especially the unlimited questions and answers. While logic jumps aren’t available for CORE users, you can pipe respondent answers into the text of your survey (for example, if a user gives their name, you can call them by name in the following questions).
The Pro version, for $25/month, includes payment fields, a calculator feature for scoring and pricing, options to send respondents follow-up emails, etc.
With a beautiful design and hefty capabilities even in the free version, Typeform is definitely worth checking out.
Client Heartbeat [Paid Only]
Client Heartbeat is a pricier survey option starting at $25/month. Honestly though, since the basic version only allows for 50 contacts, you’ll probably want the Gold version at $57/month.
That’s a pretty big price tag compared to the other survey creator tools we’ve been looking at. However, Client Heartbeat does offer some much more advanced reporting features.
You’ll get alerts to warn you of unhappy customers, see how your customer satisfaction compares against your industry benchmark, as well as a testimonial widget that can display endorsements on your website.
HubSpot
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: Unlimited Responses (Up to a Million CRM Contacts Allowed)
HubSpot’s Forms Builder is available as part of its free CRM. With this tool, you can create surveys that automatically transfer customer data directly into your CRM. You can customize form questions using the drag-and-drop editor and choose from over a dozen question types. And, after the form is submitted, the survey can trigger notification emails that either follow-up with customers or alert your team to new leads.
SurveySparrow
Number of Survey/Form Questions: 10
Number of Responses Allowed: 100/month
SurveySparrow is an option that can grow with you, offering a free package, enterprise-level functionality, and everything in between. At the free version, you get 10 questions per survey and 100 responses per month. You can also embed your survey on a page, and it integrates with HubSpot and many other solutions, making it a great complement to your stack.
Survicate
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: 100
Survicate offers professional survey and NPS capability and starts with 100 free responses per month and unlimited questions per survey. You can choose from more than 125 templates to make building your surveys easy, and Survicate integrates with HubSpot, Intercom, and more. The best part is that you can organize all your insights in one place with their Feedback Hub.
SurveyPlanet
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: Unlimited
SurveyPlanet’s free version allows for unlimited surveys, questions, and responses. This lack of restrictions makes it a perfect option for bigger businesses who are constantly looking to survey large audiences. One limitation of this tool is that it can be difficult to export data unless you upgrade to their Pro version. Be sure to keep that option in mind before launching a massive feedback campaign.
Typeform
Typeform is an online survey software with a very user-friendly interface that allows users to put surveys together themselves. As a respondent, the process of filling in a survey goes quite smoothly. The free version of Typeform includes free features such as unlimited questions and answers, data export options, custom-designed themes as well as readily-made templates and basic reporting features.
Website: www.typeform.com
Crowdsignal
Crowdsignal (previously PollDaddy) is an online survey software that allows users to conduct surveys in two different ways: by embedding surveys on their website or inviting respondents via email. Once the data is collected, you can create filters to analyse the data and share it in reports. This is done using raw data export with programmes such as Excel, PDF, CSV, Google Docs and XML. The results of these surveys can all be viewed in real-time.
Website: www.crowdsignal.com
Alchemer
Alchemer (formerly SurveyGizmo) is similar to SurveyMonkey in terms of inviting respondents and customisation possibilities. What sets this online survey software apart, however, is that it is more attractive in terms of the look and feel of the survey than SurveyMonkey. It also offers nearly 100 different question types that can all be customised to the user’s liking. Additionally, users can configure their own surveys quickly and easily.
Website: www.alchemer.com
QuestionPro
QuestionPro is a web-based survey application intended for small and medium-sized companies. This survey software enables companies to easily create online polls and surveys. They offer multiple survey templates and over 30 different question types. In terms of deployment, surveys can be sent out to respondents via email or to target visitors via integrated popups.
Website: www.questionpro.com
Retently
Retently is a Net Promoter Score® survey software created for businesses of all sizes. This online survey software has a lot of great features such as audience segmentation, custom survey creation, and multi-channel survey collection. With Retently, users can also automate their campaigns by setting up their survey and programming when the program should send the survey to their target audience.
Website: www.retently.com
Confirmit
Confirmit is an online survey software that was created specifically for market research agencies and other research personnel. Users can easily customise their surveys, export data and analyse results in tables and charts. You can also program the study, integrate all sorts of additional tools, collect data, prepare quick reports, and even translate links in an easy to use Confirmit Translator module. It can also be used for Employee Engagement. The only setback with this tool is that it’s a bit dated (i.e. lacks UI updates).
Website: www.confirmit.com
Conclusion
Online surveys are a great way to learn more about your customers, employees or potential buyers. There are many survey tools you can use for your next project. However, if you need an option that is simple and affordable, you can’t go wrong with Google Forms. It’s free to use with no connection limit, making it great for small businesses.