Hello! Today I’m going to share with you some of the best social media management tools out there! We all have busy lives, full of work and other commitments, that can make it hard to keep up on social media. Thankfully, social media management apps and tools exist to help us with this process.
Whether you are an aspiring social media manager or an experienced entrepreneur, keeping up with the rapid development of social media can be a challenge. There is always a new app or tool that will make your job easier, but it can be hard to keep up. In this report, we will look at the best social media management tools and apps on the market in 2021, and highlight what they offer that their competitors do not.
SocialPilot
We believe SocialPilot is best for small teams since their Small Team plan allows up to three users. By contrast, many competing software programs only allow one user on their more affordable plans.Pros
- Most affordable plan is $25.50 per month
- Discount available if you pay for one year of usage upfront
- 14-day free trial available
- Manage a minimum of 10 social media accounts with any plan
Cons
- Must pay for a year upfront for lowest pricing
- Basic plans don’t include as many tools or features
SocialPilot is the best option for businesses that want access to affordable social media software for more than one user. Their Small Team plan lets up to three users have access for just $42.50 per month.
In total, four plans are available:
- Professional: $25.50 per month (10 social media accounts; 1 user)
- Small Team: $42.50 per month (25 social media accounts; 3 users)
- Studio: $85.00 per month (50 social media accounts; 5 users)
- Agency: $127.50 per month (75 social media accounts; 10 users)
Remember that to access this special pricing, you have to pay for a year of access upfront after your 14-day trial.
All plans from SocialPilot come with features like unlimited scheduling, bulk scheduling, access to social media analytics, a browser extension, and customer support. Higher-tier plans from SocialPilot let you have more users, oversee more social accounts, manage more Meta ad accounts, and gain access to special features like client management tools.
Be aware that plans from SocialPilot set limits on how many posts you can publish per day. Their Professional plan only lets you post up to 200 posts per day, the Small Team plan limits you to 500 posts per day, and the Agency plan limits you to 1,000 posts per day across all your clients.
MeetEdgar (Web, iOS, Chrome)
MeetEdgar is like an autopilot for your social media accounts. It does a lot of the heavy lifting for you and is compatible with Facebook, Twitter, LinkedIn, and Instagram. This isn’t an analytics tool—just a scheduling one.
What makes MeetEdgar so different is its automation. The app can find quote-worthy text from links, and then compose updates to go along with them. After pasting your link, simply click Suggest Variations, and MeetEdgar will create four alternative updates based on the contents of your link. You can edit them, delete them, or add your own manual variations, and then click Save to Library. This is the only tool we came across while researching that actually creates your content for you. Better still, it can generate variations on past updates that have performed well, making it easy to recycle updates without duplicating content.
Another standout feature is the ability to categorize your updates. Add different types of content to different categories, so you can better space out content types over the course of your schedule. You may want to create one category for blog posts, another for how-to posts, and another for promotional material. Color-coded categories make it easy to ensure your schedule contains a good range of content that will appeal to different users. You can also automatically add content from sources like your blog or your Medium, WordPress, or YouTube accounts with a quick import.
There’s little in the way of analytics tools in MeetEdgar, but the app does implement A/B testing to isolate best practices; plus, you can use the built-in ed.gr link shortener to track clicks. You can schedule content via the web, via the Chrome extension, or using a bookmarklet for Safari and Firefox.
MeetEdgar integrates with Zapier so you can, for example, automatically add your and other folks’ articles to your Edgar library for posting.
MeetEdgar Price: From $19/month for Edgar Lite with 3 social media accounts, unlimited media library, 4 categories, and unlimited support.
Sendible (Web, iOS, Android, Chrome)
Sendible is a complete social media management package, with one big feature that makes it stand out: its price. It offers more advanced features at a lower price point than almost any other app we tested.
As you’ve likely come to expect, a full set of scheduling tools is included. You can queue up posts for all connected social networks, blogs, and mailing lists. Smart Queues make it easy to maximize engagement by adjusting publication times for you, with the option of setting your best-performing evergreen content to be automatically recycled in the future.
These scheduling tools are as good as any in the business. A shared calendar displays all of your pending updates across any networks you have connected, with the option of connecting RSS feeds to curate and automatically schedule future content.
Unlike many of the more affordable social media management apps, Sendible enables you to monitor social media for mentions of your brand, competitors, or other terms of interest. It’s just a matter of setting up an appropriate keyword alert. You can pick which keywords you want to target, optional inclusions and words you want to exclude, and where the posts were made. You can then browse the list of relevant keyword results from your dashboard or have them automatically emailed to you on a daily or weekly basis. You can even choose to just receive the positive or negative alerts.
Similarly, Sendible offers eight pre-built reports (including integration with Google Analytics) even on its cheapest plan, so you can see how well your social campaigns work. You can also see any new comments, mentions, or direct messages sent to your social media channels and address them from within the app. While common with enterprise social media management apps, few other options in this price range offer all that.
Sendible Price: From $29/month for the Creator plan that includes 1 user, 6 services, and 100 posts per day.
CoSchedule
#1 marketing calendar
Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)
Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
Conclusion
We’ve reviewed the best social media management tools on the market to help you automate, schedule, curate and analyze your social media. In this post, we explain tools that fit every need, budget and agency size using real data.