The best social media monitoring tools for law enforcement and private investigation purposes. As a free comparison tool for social media monitoring tools, it provides links to tools that you can use on a trial basis. It lists down the benefits of each tool.
Social media monitoring tools is a term used for social media searches for law enforcement and for monitoring competitors activity. In this post i will give you a list of Best tools for social media monitoring.
BuzzSumo
Price: Free+
BuzzSumo shows the number of impressions and shares certain posts have and makes it easy to analyze your success on Facebook.
The tool offers insight into your Facebook content to help you identify which types of posts garner the best results on the platform among your audience. It even tells you which days and times of the week you should post and what the ideal post length is.
BuzzSumo Features and Compatibility
- Use the Content Discovery feature to identify your most popular posts across different social media channels.
- Organize shared content in order of significance with the Curation tool so you can quickly access important information without having to dig through irrelevant posts.
- Connect to Facebook, Twitter, Instagram, Pinterest, and Reddit.
Keyhole
Price: $79/month+
Keyhole focuses on Twitter and Instagram brand analyses. The tool allows you to track hashtags, mentions, usernames, and more across both of these social media platforms.
Additionally, the tool offers impressive heat maps that show how mentions and engagement with your brand differ across the globe. This allows you to better understand your target audience and how to effectively interact with them.
Keyhole Features and Compatibility
- Get unique insights into your company’s tracked hashtags with the Hashtag Analytics feature.
- Ensure posts and mentions that include your hashtags are recorded in real-time so you always have the most up-to-date information on your accounts.
- Predict how well your hashtag will perform with the AI feature.
- Use the timing and topic of your hashtag to predict engagement, reach, and impressions.
- Pair Keyhole with Twitter, Instagram, YouTube, and Facebook.
Netbase
NetBase uses Natural Language Processing (NLP) to help you focus your social listening on key conversations. It collects data from hundreds of millions of social posts daily plus more than 100 billion historical posts across the social web.
Audiense
Audiense allows you to identify any audience—no matter the size.
The app creates reports that tell you what they’re discussing, what they like, and even how they think and behave.
Its audience manager also helps you find and understand very specific audiences to make sure you have the perfect match for your brand.
Sprout Social
Plans: Standard $99/user/mo, Professional $149/user/mo, Advanced $249/user/mo
Sprout Social is a high-end professional social media management app. Although most of its features relate to social media management and optimization, it also includes social CRM tools and social media listening capability. It includes many collaboration tools, making it easy to work with a team.
Every time you enter Sprout Social, it presents you with a Dashboard, that offers you suggestions of what you should do next.
One of the most user-friendly features of Sprout Social is its unified Smart Inbox. You can reply to your messages, retweet/repost or repin content, like items, etc., all from within Sprout Social. You can group all of your messages in any way you desire. You can filter your inbox multiple ways including by keywords and hashtags.
Sprout Social’s social listening feature works in much the same way as the Smart Inbox, and you can track mentions of your brand, your competitors, or selected keywords. You can quickly build complex queries, using Boolean phrases in the Query Builder, making your query visual and obvious. You can refine your searches to ensure that most of the mentions shown are genuinely about your firm.
Hootsuite Insights
Plans: Hootsuite Insights Custom Pricing
Hootsuite is one of the best known social media management platforms. Social listening is not part of their well-known Hootsuite Platform, but a separate product called Hootsuite Insights.
Hootsuite Insights allows you to gauge the social sentiment around your brand. You can easily filter results by location, language, and gender—for a multi-dimensional view of your market segments. You could spot a trend in a specific segment, for example, if women on Twitter or Spanish-speaking men began commenting negatively about your brand.
You aren’t limited to your brand’s social channels. Hootsuite Insights allows you to tap into the conversations happening on news sites, blogs, forums, and other public places. Indeed, Hootsuite Insights accesses real-time data from over 100 million sources in more than 50 languages across 25+ social networks and other platforms.
It provides you with real-time data in your dashboard. You can set alerts that notify you instantly of any unusual spikes in volume, sentiment, or other measures.
Brandwatch
Plans: Not shown on website. Contact Brandwatch for information.
Brandwatch helps you discover vital insights within the billions of conversations happening online every day. It helps you know your customers. You can use it to reveal key consumer insights, drive product innovation, and stay ahead of the competition.
Brandwatch consist of three products:
- Analytics – to analyze conversations
- Vizia – to share insights
- Audience – to understand people
There is also a version of the product developed for agencies, Brandwatch for Agencies, which combines their social intelligence technologies with agency-specific training, support, and resources to help agencies win new business and retain clients.
Brandwatch Analytics is the product’s social listening platform. You use it in four steps:
- Search the web for reviews, articles, comments, and conversations
- Segment data into categories relevant to your business
- Analyze data to discover something you didn’t know
- Action, by reacting in real-time with instant email alerts
Brandwatch currently crawls 95,635,729 websites for mentions of your company name or other terms relevant to you.
Conclusion
The term “social media” has been around for a long time and does not add many new features to the internet. However, it is getting more attention by the day which gives social media monitoring tools a lot of opportunities to make themselves useful in different fields of work.