We’ll look at the best tools for recording, editing and posting videos to social media. These include free and paid social media video makers and apps (Over, Camtasia, Wistia etc), free screen recording tools (Camtasia, Snagit etc) and other helpful tips.
Here are the best social media video makers for you to make your own videos without the need for pricey software and advanced knowledge. Sorted from best rated to easiest-to-use, these video makers will help you create popular marketing materials.
Adobe Spark
Adobe Spark enables web and mobile users to easily create, customize, and share videos and other visual content. This video making tool is a cross platform web app that comes with professionally designed templates for making stunning videos and graphics.
Key Features
- Access to multiple themes, fonts, and images
- Customizable templates
- Reassign licenses whenever you want
- Watermark removal
Pros
- User-friendly
- Easy collaboration
- 24/7 customer support
- Access to a huge database of images, icons, and templates
Cons
- Can be confusing for amateur video creators and editors
Pricing
- Starter Plan: Free
- Team Plan: Approximately $18 per month
Individual Plan: Approximately $9 per month
Image via Adobe Spark
Animaker
If you want to create animated videos, Animaker is an apt choice for you. This video making tool can help you create pro-level animated videos with visual elements, background music, and custom characters.
Key Features
- Infographics maker
- Animaker whiteboard videos
- Multi-user collaboration
- In-app messenger
Pros
- Pre-designed templates
- Option to create vertical videos
- Access to icons, charts, maps, and more
- Custom font support
Cons
- Certain features may lag
Pricing
- Free Plan
- Starter Plan: $19 per month
- Business Plan: $39 per month
- Free trial available
Image via Animaker
Moovly
Moovly enables you to create promo videos, explainer videos, training videos, and tutorials easily with their customizable templates. This video making tool has multiple types of templates for business, personal, and educational videos.
Key Features
- Text-to-speech feature
- White labeling options
- Custom colors and fonts
- Color removal
- Subtitles
Pros
- Access to free footage, sounds, and images
- User-friendly mobile app
- Video automation option
- Don’t need to download software
Cons
- Limited features in the Free Plan
Pricing
- Free Plan
- Pro Plan: $49 per month
- Max Plan: $99 per month
- Enterprise Plan: Get in touch with their sales team
Image via Moovly
Promo
Pricing (paid annually)
- Annual Basic: $39/month
- Annual Standard: $69/month
- Annual Pro: $249/month
Promo is a great social media video maker for businesses, agencies, and influencers. The platform offers a few different products that are particularly beneficial for social media videos. Our two favorites are the Online Video Maker and Video Ad Maker.
Online Video Maker
Promo’s Online Video Maker has everything you need to create engaging social media content. You’ll get access to customizable video templates, professional video clips, and royalty-free music. Promo is one of few social media video makers that creates intro videos, testimonials, social media ads, and product videos.
Video Ad Maker
Promo’s Video Ad Maker provides all the features you need to create attention-grabbing video ads. Promo partners with Shutterstock and Gritty so you have access to the images and videos you need without having to pay additional fees.
Ripl
Pricing
- Monthly: $14.99
- Yearly: $119.88
Ripl is one of the social media video makers that has the best set of features. Marketers and influencers can create beautiful and consistent visual content across social media platforms. Ripl users can choose from hundreds of templates to quickly and easily create high-quality videos. You can even create branded videos with your own fonts, colors, logo, and audio. Ripl also makes it easy to share your contact across social media platforms with a tap. And, it includes analytics so you can see how your content is performing. One of our favorite Ripl features is the scheduling tool. You can schedule your social media posts to publish at just the right time. So, if you know that the best time to post on Instagram for your brand is 1 pm on Wednesday, you can schedule your most important content for that time.
Hyperlapse
Hyperlapse is Instagram’s own app for the creation of time lapse videos. It allows you to speed up films up to 12 times of the original speed. You can also record in real time. Furthermore the app will smooth out shaky footage and enables you to post the finished video directly to Facebook or Instagram. A simple, easy to use and effective tool, which is free. The only drawback: Hyperlapse by Instagram is only available for iOS at the moment. Android and Windows Phone users have to look for an alternative. Our suggestion is Hyperlapse by Microsoft. It allows you to speed up videos up to 32 times of the original speed.
Wave.video
Pricing (paid annually)
- Free plan
- Creator: $20/month
- Business: $40/month
Wave.video is one of the social media video makers with a drag-and-drop interface so users can create high-quality videos easily. It’s a free app that lets you create up to 10 videos, images, and free audio files. You can export videos up to two minutes long. Wave.video also offers users the ability to resize videos so they’re optimized for any social media platform.
Animoto
The cloud-based video-tool Animoto is perfectly suited to the creation of professional videos in a short time. The category “marketing videos” is especially tailored for companies. “Slideshow videos for photography” allows photographers to create videos from their pictures and “slideshow videos for family” enables private customers to turn pictures or video clips of family gatherings into entertaining films. Choosing “marketing videos” offers you templates grouped by intended use. Alternatively you can start from scratch and create your video totally by yourself. Animoto enables you to add photos, videos, pictures, and sound in many different file formats. Additionally you have access to a multitude of editing possibilities and a varied music library of over 2,000 licensed songs. The finished video can be uploaded directly from Animoto to social networks such as Instagram, Facebook and YouTube. The whole thing is not free, but with prices ranging from 8 to 34 Euros per month (for yearly payment), the financial burden is not too large.
Conclusion
Social Media Video makes it fast and easy to make premium video for your social media. Create up to 100 videos a month for free using the built-in templates, no knowledge of video editing required. Share instantly on Facebook, YouTube, Twitter and Instagram.