Generating leads has always been a challenging task for marketers, especially for the B2B marketers. This is because of the diverse range of audiences that require different approaches to be made based on their interest, level of engagement, etc. However, the task becomes easier whentools are adopted. These tools make the whole process of lead generation easy and convenient.
Lead generation is one of the most important parts of any marketing campaign, since it is one of the main ways that allows a business to spread its brand and get new users. For those who are interested in this topic or looking for tools that can help them with managing their lead generation activities, you can read this article and find the list of free lead generation tools.
If you are looking for the tools that can actually be used as an effective lead generation tool, then this list is something you should give a try. In every moment of life, we cannot function without having access to best tools for lead generation. That’s why we have tried to do something about it.
Lead generation is the process of creating new leads by gaining the interest of potential customers through lead generation activities. What are lead generation tools, you might ask? Well, there are plenty of tools out there on free lead generation, and it helps to know which ones that work for you. This article will break down some tools used for best lead generation. Some lead generation tools don’t require use of email.
How do I get lead generation for free?
Free lead generation alternatives include; guest posting, Blogging, Social media, and cold Emailing. These are some ways you can reach your target audience without using any paid lead generation software.
Jotform
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Ideal for businesses of all sizes, JotForm helps companies create survey forms without any knowledge of CSS, JavaScript or other programming languages – though if they do, there’s plenty of scope for diving into the code and tweaking designs. Forms are highly customizable and can be set to show different content based on users’ location, and field types can be further customized to show properties as required, setting character limits and pre-populating fields. There is a free trial available.
Voila Norbert
Voila Norbert promises to help you find and verify email addresses to help you do everything from collecting leads to building business relationships.
You can search in bulk for prospects with a CSV file. The tool also integrates with a wide range of CRM software to make storing and sorting email lists effortless.
All things considered, it’s a solid lead generation tool.
Key Features:
- Collect verified emails to lower the amount of bounced emails
- Removes duplicate email addresses, invalid formats, and bad domains
- Provides additional details about each contact like job roles and social media profiles
Pricing: Voila Norbert’s pricing ranges from their Valet package at $49/month for 1,000 leads up to their Counselor package at $499/month for 50,000 leads with a few options in between.
D&B Hoovers
D&B Hoovers claims to have the world’s most comprehensive business database. You can use it to build targeted lists of new prospects.
Hoovers’ database includes company information to help you have more relevant conversations with those prospects. That aids you in turning more prospects into leads and sales.
This information can help guide your marketing decisions to deliver more relevant communication with your leads.
Key Features:
- Filter prospects to engage the most promising leads
- Send leads directly to your CRM tools
- Real-time trigger alerts
- Dynamic lists constantly update your contacts, so you always have valid contact information
Pricing: You can try Hoovers for free though you’ll need to contact their sales team for more pricing information.
Datanyze
Datanyze focuses exclusively on B2B contacts. With their Google Chrome extension, you can get a plethora of contact information, including email, direct dial, and mobile numbers, all without leaving your browser.
Then, you can export those to your CRM software for management and follow-up.
You can use Datanyze stress-free as they promise refunds for any inaccuracies within their database.
Key Features:
- CCPA and GDPR compliant
- Target specific industries for B2B leads
- Capture contact information while you browse business websites and LinkedIn
- Icebreakers help you start meaningful conversations
Pricing: You can start with a free demo of their software. After that, you’ll need to contact their sales team for a pricing plan.
Lead Forensics
Sometimes you can miss out on good sales leads because you don’t know everyone who visits your site.
Lead Forensics aims to solve that problem by getting contact details for anonymous website visitors. You can also use lead scoring, so you spend your time on those most likely to convert.
You’ll also receive contact data of key contacts that match your target profile to help continue to grow your leads list.
Key Features:
- Uncovers the identity of anonymous website visitors and turns them into leads
- Provides full contact information, including business names, identities of key decision-makers, and more
- Integrates with many of the top CRMs
Pricing: You can begin with a free trial of Lead Forensics. After that, you’ll need to work with their sales team to get a package and pricing plan that’s right for your business.
Growbots
Know the market you want to target? Just tell Growbots, and it will choose your best prospects from a database of more than 200 million contacts separated by industry.
With Growbots, you can quickly contact the right decision-makers and follow up automatically.
Growbots also includes testing so you can check which approaches are most effective.
Key Features:
- Access to over 100 million contacts
- Only pay for the leads that fit your business
- Self-updating database
- Email marketing capabilities, including automation
Pricing: Growbots’ pricing starts at $49/month for their Outreach plan and goes up to $199/month for the All-in-One package.
Overloop
Overloop is a CRM with a special focus on email address prospecting, conversations, pipelines, and workflows.
A drag and drop dashboard helps you see all of your pipelines at a glance, giving you an excellent business overview.
Overloop’s automation is also built on a visual dashboard, so you can put your sales prospecting on autopilot. Best of all, it integrates with a range of services to get contact information automatically.
Key Features:
- Find email addresses either individually or in bulk
- Turn these emails into cold emails, all in the same tool
- Track email campaigns with in-depth data
- Automated workflows reduce repetitive tasks
Pricing: Overloop is free to start as a CRM. Starting with email automation and tracking is $70/month. Email finder credits start at $39/month for 250 credits, ranging to $299/month for 10,000 credits.
Reply.io
Pricing: free unlimited access for all Reply users
Rating: 4.65/5 stars on GetApp (based on 85 reviews)
The new Reply Chrome extension helps you find prospect emails on LinkedIn in seconds, keeping your pipeline full. You can either look up the required contacts one by one or source emails in bulk directly from LinkedIn Sales Navigator.
A valuable addition to Reply’s sales engagement platform, this extension also allows you to instantly add new contacts to multichannel sequences, access and manage your tasks, and make direct calls.
Skrapp
Pricing: Free to find up to 150/month; paid plans start at $49/month
Rating: 3.5 out of 5 stars on G2
Skrapp is a tool specifically for finding someone’s LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show a “Find Email” button on a person’s LinkedIn profile. You can then click this button, and Skrapp will find that person’s email when possible. The tool can be used for free to find up to 150 emails/month. After that, paid plans start at $49 per month for 1,000 emails/month.
AeroLeads
Pricing: Plans start at $49 per month for up to 1,000 credits
Rating: 4.6/5 stars out of 35 reviews from Capterra
AeroLeads makes it easier than ever to find contact information for prospects. Simply sign up, add their Chrome plugin, search LinkedIn, CrunchBase, AngelList, etc. and add possible leads to AeroLeads.
Their software will search and find contact information, including email, company URL, job title, and more.
HubSpot
HubSpot is one of the world’s top CRMs available. While they offer a wide variety of tools, one of the top uses of HubSpot is its email marketing services.
With HubSpot, you can create stunning conversion-ready emails while also learning from valuable insights and reports into how your emails perform with your customers.
HubSpot can be one of your best assets when it comes to sales and marketing.
Key Features:
- Easy-to-use platform
- Separate hubs let your focus on the areas your business needs, all in one tool
- Live chat functionality
- Email template, scheduling, tracking, and engagement tools
Pricing: HubSpot offers a free CRM with valuable tools. Their paid plans are for their marketing, sales, customer service, CMS, and operations hubs, which start at $45/month.
Pardot
Pardot is a well-known lead generation tool that helps you manage and qualify sales leads. By qualifying leads, you can rest assured that you’re always talking to the best leads.
Pardot includes fine-grained segmentation and marketing automation for better communication with your future customers.
There are also tools within Pardot to help you with landing page design, embedding forms, and email management.
Key Features:
- Lead nurturing and qualification tools help you find the best potential customers
- Detailed data that lets you customize the user experience
- Separate tools based on industry
Pricing: Pardot’s pricing ranges from $1,250/month for their Growth plan, $2,500 for their Plus plan, and $4,000 for their Advanced package.
SharpSpring
In addition to its own built-in CRM, SharpSpring integrates with all the top CRM lead management tools. That allows you to manage lead data across multiple platforms.
SharpSpring includes custom deal stages, a helpful pipeline overview, and other marketing strategy tools.
Key Features:
- Marketing and email automation all in one tool
- Integration with many of the top marketing apps and tools
- Detailed analytics on every interaction with your leads
Pricing: For small businesses, SharpSpring’s pricing ranges from $399/month for 1,000 contacts, $899/month for 10,000 contacts, and $1,299/month for 20,000 contacts.
What Is Lead Generation?
Lead generation is the process of initiating and capturing consumer interest in any product or service and nurturing them till they willingly share their contact information or lead.
Did you know that 61% of marketers agree that high-quality lead generation is one of their biggest challenges?
But, if you follow the right techniques and use the right lead generation tools, we assure you that your lead generation efforts will be fruitful.
Have a look at this case study on how Leads.ph managed to generate 40,000 leads through an interactive quiz on ‘whiskey’. It’s the perfect example that proves that the right techniques and tools can make your lead generation process a piece of cake.
Upgrade your website to make it more user-friendly and interactive. In other words, try to make your website a lead generation powerhouse.
As marketers, we often miss out on the opportunity to convert our website traffic into leads. Embedding simple lead forms just doesn’t help anymore. Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information.
Conclusion
Lead generation is an important part of any business. It is necessary to generate leads, which in turn helps in identifying prospective clients and partners. There are a number of tools to help you with lead generation.
There are oodles of marketing tools available today. They help you generate leads and convert them into customers. Lead generation is one of the most important aspects of marketing & sales processes today, whether you are a B2B or a B2C business. Lead generation has become even more crucial in the current scenario with a lot more businesses jumping into doing business on global scale by leveraging reach of social media websites and other media channels.