Whether you are after a particular product or shopping for a gift, the chances are that you have purchased something online. The internet has made shopping and buying products and gifts so simple, so convenient and hassle-free. People shop online from home, from work, from wherever they like. If you’re interested in knowing about the best user friendly ecommerce websites to make online purchases, then keep reading this article.
One of the key features that determine the success of e-commerce site is its usability. People come to an e-commerce website to purchase products, they visit product pages and buy their desired products. A well designed e-commerce site will not only help you get ahead in the race but it will also totally change your business perspective for great.
These are the best user friendly Ecommerce websites in the world. We help the world’s top ecommerce websites improve their conversion rates and increase their sales trough usability and design testing.
Best ecommerce websites should be user friendly so that even newbie can do shopping. Ecommerce website developing company must know how to create an ecommerce website by keeping their focus on every small detail. User friendly design is also very important for creating quality product page, if you have quality product page then it will attract customers and boost your sales.
What is Required to Build a Beautiful (and High Performing) Ecommerce Website
No matter which type of ecommerce site you plan to build, the first thing you need is an ecommerce platform to help you create the best ecommerce store.
There are three main types of ecommerce platforms on the market:
- Open-source.
- SaaS.
- Headless commerce.
Each of them provides you with a toolkit for creating an online store: page builder, checkout page, payment gateway integrations, and more. The difference between those ecommerce platforms lies in the levels of:
- Customization.
- Performance.
- In-built feature set.
- Flexibility.
SaaS platforms offer an out-of-the-box ecommerce store design experience. You can design a store using a drag-and-drop visual editor in several hours, though the tradeoff is limited customization and incapacity to add custom features.
Open source platforms are like a blank canvas that, with enough time and effort, can be turned into any kind of ecommerce website. However, you are creating everything from scratch, which means having a coder and a designer on call.
Headless commerce platforms are built with flexibility in mind, allowing you to create differentiated shopping experiences anywhere, with a powerful commerce engine on the backend. Unlike other ecommerce options, with headless commerce, the frontend is separated from the backend, allowing you to change your platform at any time. However, a more complicated process does come with additional systems needed.
You can choose between:
- Headless commerce and Open SaaS platforms such as BigCommerce.
- SaaS platforms like Shopify, which does have a headless commerce offering, though with rigid API call per second limits.
- SaaS website builders like Squarespace and Wix.
- Open-source platforms like Magento, which doesn’t have a native theme editor, and WooCommerce, which is technically an ecommerce plugin.
Shopify
When it comes to ecommerce anything (hosting platform, ecommerce platform, and even ecommerce website builder), Shopify is pretty much always going to be my go-to recommendation.
It has a powerful combination of exceptionally easy-to-use interface and intuitive navigation alongside incredible customization options.
Not only can you create the site that you’ve visually envisioned in your wildest dreams in a short time span thanks to the thousands of themes (some free and some paid), you can also make sure that it has all those features that you want, too. Want to have UGC displays to help you sell? They’ve got that. Looking to have a tool that helps you with accounting? That’s available, too.
Shopify’s layout is intuitive even for first time users with no design experience. You can add as many pages as you need and they even have built-in blogging capabilities.
The Page builders themselves are exceptionally easy to use and are particularly effective thanks to Shopify’s built-in SEO features.
Product management and uploading is also simple, with a designated product section. You can set categories, sales prices, inventory stock, and so much more here without a lot of hassle.
Shopify is not only a site builder but also an overall ecommerce management platform. You can host your site and purchase a domain directly through Shopify.
Shopify’s base plans start at $29 a month, though you can upgrade to higher plans (up to $299 for the enterprise plans) and may end up spending more on paid themes and plugins. There are also transactional fees that can add up.
BigCommerce
BigCommerce is an excellent paid ecommerce website builder that works a lot like Shopify. So much so, in fact, we compared and contrasted the two here. It lets you build your ecommerce site quickly and effortlessly, with plenty of customization options and themes available to get you started quickly.
One big advantage to BigCommerce is that they have a lot of features built into the platform that you’d need to add to a Shopify store through apps if you wanted them, like their tax set up. That means these features are free and instantly accessible.
The interface, like Shopify’s, is exceptionally intuitive. It’s designed to take you step-by-step through online store creation. No essential features are buried away. This makes not only set up but long-term management easy, because everything is easily found from the left side navigation bar.
BigCommerce doesn’t charge transaction rates, and it costs $29.95 per month.
Weebly
Weebly uses a drop-and-drop technology so layout design can be altered. Note that I say “altered” and not “customized,” because actual customization is exceptionally difficult with Weebly, especially once you sign up. This puts a lot of pressure on choosing the right theme upfront—make sure that you find one that has all the features and the design layout that you want.
A great thing about Weebly is that there are a lot of great features available on their product pages. Their standard templates let you upload multiple images or videos of a single product and cool sales features that let you discount based on what’s already in a user’s cart.
There are integrations available for some marketing tools and social media. Payment options are good, giving your customers flexibility in how they pay.
Overall, Weebly will work relatively well for a small business who wants a site quickly and doesn’t need to do a lot of customization. You’ll want to opt for the business plan for Weebly, which costs $25 a month. This does include a free domain and a $100 AdWords credit, making it an affordable up-front offer that can help new businesses launch their business and ad campaigns quickly.
Larq
LARQ uses crisp product images and animations to make us truly excited about something as simple as drinking water. Through spot-on copywriting, color-block product features, and interactive plastic waste calculator, the reusable water bottle retailer persuades us to join their Bottle Movement and explore more of their stylish products.
Adding multi-regional capabilities (using BigCommerce) was another pivotal moment. According to LARQ, within 3 months, their conversions increased by 80%.
Burrow
Modular furniture retailer Burrow, skipped words in favor of a home page video to demonstrate their main value proposition — assembling new furniture can be fun, quick, and tool-less. Using a mix of product and lifestyle pics, Burrow makes it easy to picture their latest designs in your home, customize them for the right fit, and order in several clicks.
Revelry
Revelry knows that swatches are the shortcut to any bride’s wallet when it comes to the bridesmaids’ dresses. As well as free sample delivery and at-home try-ons for the entire party. Both options have a prominent spot on the e-tailer’s homepage, along with excellent category navigation, prompting to discover different dress styles, materials, and colors.
hebe
Hebe’s website is beautiful. The thing that stands out the most is photography. High-quality photos are important when running an online ecommerce business, especially if it’s a clothing website. Their typography is great as well. The font is just a little bit thicker than what you usually see online. It makes the website design stand out even further.
Bliss
This ecommerce website is channeling their fun energy through their website design. With bright colors, it gives off a very cheerful feeling. Additionally, they’ve done a great job with the photography. The big photos on their homepage set the feeling of how the rest of the website design looks like.
Dress Up
Dress Up sells fashionable clothing for women. They use contrasting colors and big, bold texts to highlight new arrivals, sales, or seasonal promotions. What’s interesting on their website is a “Chat with us” option, which isn’t common for fashion online stores, but definitely a plus point!
Wix
Wix is another no-coding-needed website builder like many others on this list and they’ve got templates available to get you started. These templates are extremely visual-heavy, so if you’re looking for an ecommerce website builder where that’s the focus, this could be a good one for you to look at.
They even have Wix ADI, which creates a website (including custom text for you) after you after a few questions. This gives you something relatively unique as an excellent starting point and it’s completely free and effortless on your part.
This website builder is exceptionally user-friendly and it has hundreds of free plugins that can improve the function of your site. Do everything from improve the user experience to get SEO plugins to help them find your site in the first place.
The support team on this site builder is okay, but not nearly as good as most other platforms on this list. You can send a support ticket or request a call during business hours, but there’s no 24/7 live chat, which can be stressful if something goes wrong. Imagine your site suddenly glitching at 11:59 on Thanksgiving, right before your Black Friday starts, and you can’t get a hold of support.
Note that in order to be able to accept online payments beyond $300, you need to have a premium plan on Wix. If you choose Wix, definitely go for their top plan, which is $25 per month and gives you priority support and unlimited bandwidth.
Skullcandy
We rave about Skullcandy pretty often, but it’s hard to do better than this with an ecommerce store. They expertly offset bright colors with a signature black website design to create that sleek, lux feeling. Products are easy to discover, review in great detail on video, and then read on the specs. Though their primary market is audio, browsing Skullcandy’s website is a delightful sensory experience due to their expert use of visuals, material design elements, and video.
Bohemian Traders
If you’re looking for inspiration on how to design a clothing website, Bohemian Traders is a good place to start. With a bit of Bohemian touch to the website design, visitors to this ecommerce website can easily navigate between clothing items based on the latest arrivals, occasions, accessories, or sale items.
Magento
Magento is very different from most of the ecommerce website builders on this list.
It’s open-source software, so you don’t have to pay for it. It is, however, self-hosted, meaning that you need to install it on your own domain that’s hosted through another service.
Magento requires more knowledge and technical skill than the other ecommerce website builders on this list, and it’s not going to have the technical support that you see on most other options on this list. Live chat 24/7 for any small glitch isn’t something you’ll find here, and this can make ongoing management a little challenging whenever you need to update something.
That being said, Magento gives you the power of full customization because it’s open-sourced.
If you have the skills (or the funds to hire a designer and developer with said skills), you can create literally anything you could imagine. That’s true whether you want to start from scratch or go with one of the many themes. Like other platforms, there are both free themes and paid themes available. There are also plenty of great extensions to improve your site’s functionality.
Not interested in investing in a designer on an on-going basis and don’t have the design skills yourself? Opt for one of the other options on this list. Not everyone wants a do-it-yourself solution, though, and if they’ve got the budget and want something specific they can’t get elsewhere, Magento is a great option.
Design Differences Between B2C and B2B Ecommerce Sites
To design a high-performing website, you need to understand your target audience and the best way to reach it. Both Business-to-Business (B2B) and Business-to-Consumer (B2C) ecommerce websites have the same agenda — make a sale. But the means toward that goal are somewhat different.
- For B2C companies, brand awareness is the No. 1 priority. A recognizable brand (think about this when choosing your domain name) with a strong online presence = a higher share of the total addressable market.
- For B2B companies, the top priority is lead generation. With a niche market and longer purchase cycles, B2B brands need to keep a steady pipeline of warm leads.
Conclusion
As ecommerce continues to grow and shoppers increasingly turn to the Internet to research, compare products, and purchase goods online, it’s important for online shops to appeal to customers on every level. Factors such as a site’s overall practicality, aesthetically pleasing design, and simple navigation (you want your search for “black tank tops” to return results for tank tops that are both black AND made of material appropriate for workouts) come into play.
The world has gone online and online business is the new buzz in the industry. Everyone is gearing up on their quest to create an online store if they do not own one already. You’re probably wondering how you can build an ecommerce website and come up with the best user friendly ecommerce websites.