Best Web Analytics Tool for Ecommerce

The ability to accurately track, record, test, and present various marketing metrics is vital for any business’s growth. Understanding ecommerce metrics allows you to identify your strengths and weaknesses, gauge your performance against your competitors, and learn how different tactics affect your overall strategy.

One of the most hubching challenges when starting an Ecommerce site is figuring out how to track your marketing expenses. For example, if you’re advertising on Facebook, how do you track your return on investment. At the end of the month do you know how much money you were able to save by using Facebook ads? Probably not but this tool does and it’s really really good.

Because data itself is useless without context, you need to ensure that you have a good analytics tool that is custom-made for ecommerce. This tool should be able to instantly calculate your key metrics in real-time, giving you real, actionable information that can help you optimize your strategy and provide a big-picture view of your performance.

In this article, we’ll present some of the best ecommerce analytics tools on the market, checking out their various features, goals, and pros and cons of each. But first, let’s have a quick look at what metrics every ecommerce store should be measuring consistently.

Examples of Actionable Ecommerce Metrics

Every store is different and has its own specific requirements, but the following examples are relevant to any ecommerce business that sells a product:

Conversion rate: usually refers to the percentage of visitors to your store that end up making a purchase, with average ecommerce conversion rates in ecommerce hovering around the 1-2% mark. Aside from sales, conversion rates can also apply to any action that you want a customer to take, from signing up to an email list to clicking on a specific link. For more on ecommerce email marketing conversion rates, click here.
Customer Acquisition Cost (CAC): finds out how much you spend for each new customer you acquire. Having a clear picture of this data helps you to optimize your advertising expenses and lower your CAC.
Visits and bounce percentage: tells you how many visitors you’re attracting and from which source, as well as showing when users are leaving your site quickly. Knowing this can help you test different content and designs to keep users engaged and on your site.
Average order value (AOV): shows how much people are spending when making a purchase. This helps you to gauge what kind of return you’re getting on your various marketing efforts.
Cart abandonment rate: shows the percentage of shoppers that are adding a product to their cart and then leaving your store without making a purchase. With 70% of carts abandoned on average, this is an unavoidable phenomenon, but knowing your rates can help you optimize and streamline your checkout process and initiate actions to recapture these lost sales.

Of course, these are just a few of the many key ecommerce metrics you can measure for your store. You should also be keeping a close eye on things like ROI, social media performance, navigation flow, and much more.

8 Best Ecommerce Reporting Tools

Now we have a few basic metrics to analyze, let’s look at some of the best tools for the job. We’ve deliberately chosen a wide variety of ecommerce analytics software, from the well-known to the more niche and specialized, so there’s sure to be something new and interesting that you might want to try for your own business!

1.Google Analytics

Google Analytics is the go-to choice for small and large businesses alike, evolving from a mainly traffic-driven analytics service to a complete data tracking and ecommerce analysis tool. Almost everyone uses or has used Google Analytics at some point, and you should probably do the same.

This essential tool can track data and provide comprehensive reports on ecommerce metrics like sales conversions, product performance, customer acquisition, and various customer behavior and interest insights. And the best thing? You get all of this for free.

Google Analytics integrates pretty much flawlessly with any ecommerce platform you can think of, hence its popularity and ease of use. Plus, there are millions of blogs, videos, and other sources of information, hints, and tips to help you maximize the full potential of your analytics on Google. Learn how to create custom reports, flow visualization graphics, and in-depth audience reports to really understand what makes your customers and potential customers tick.

How much does Google Analytics cost?

Free, but with paid options for larger enterprises

2. Hotjar

Hotjar is all about analyzing and understanding customer behavior, turning your numbers into a clear picture of what users do on your site.

It does this via a unique ‘heat map’ which shows exactly where on your site is getting the most activity, so you can find out which categories, pages, and products are the most popular—and design your site to maximize conversions.

There are different types of heat maps available, so you can see and record precisely where users clicked, scrolled, moved around, and on which devices they used. There’s also a funnel feature that shows how users navigate your site and where they are most likely to leave. Ask the Right Questions, Choose the Right ESP! Get My Copy

Hotjar is perfect as a visual interpretation of your customers’ user experience, helping you understand how they interact with your site and record the behavior and preferences that motivate them. This will allow you to test and optimize the effectiveness of your CTAs.

While it won’t replace more ‘traditional’ marketing analytic tools (there is no way to track ROI or predict future performance, for example), Hotjar is the best in its niche and offers a great freemium version.

How much does Hotjar cost?

Personal Basic: Free
Personal Plus: $29/mo
Business: $89/mo

3. Kissmetrics

Kissmetrics has advanced analytical tools for business, offering enterprise-level features at competitive prices. The beauty of Kissmetrics lies in how it combines essential ecommerce metrics like conversion rates, sales, ROI, average customer value, and so on with a more personalized experience.

For example, you can link this data to specific customers, allowing you to track their journey from start to finish. This allows you to view your data through the lens of a real person, not just numbers on a screen, giving you actionable insights based on customer behavior and preferences.

As well as getting to know your individual customers, Kissmetrics allows you to segment them by common interests and behaviors so you can find out what resonates best with specific demographics, and you target them with content and offers that they find most relevant.

Kissmetrics is the ideal tool for serious ecommerce businesses that are ready to upgrade from Google Analytics. It’s not a cheap option, but the way it can translate your raw data into real information based on customer behavior is second to none. You’ll be able to instantly generate detailed reports in real-time and access all of your key metrics on a single, easily-customizable dashboard.

How much does Kissmetrics cost?

Silver: $299/mo
Gold $499/mo
Custom options available upon request

4. Woopra

Woopra specializes in something called ‘shopping success,’ focusing on the customer journey to find the various strengths and weaknesses of your sales funnel and helping you to avoid the dreaded abandoned carts.

Woopra’s customer-oriented features allow you to zoom in on every customer touchpoint, find the areas where they are dropping, and highlight the amount of time they take to make a purchase. You can also delve into individual customers’ profiles to find out how they interact with your content and website design in real-time and offer them personalized experiences and support.

Woopra is ideal for ecommerce businesses that are invested in the customer journey and want to identify trends, optimize customer retention and acquisition, and improve segmentation for personalized experiences.

With a free version offering 500K actions a month, core analytics, and one-click integrations with over 30 platforms, Woopra is worth trying. Of course, more expensive upgrades offer more advanced analytics and features.

How much does Woopra cost?

Core Learn & Experiment: free
Startup Analytics Powerhouse: $349/mo
Pro Journey Architect: $999/mo

5. Omnisend

Omnisend is a complete platform for ecommerce businesses, offering everything from email and SMS marketing to automation and, of course, web analytic tools.

As well as comprehensive reporting on all of your campaigns and automations, from big-picture ROI insights to your choice of KPI across all channels, Omnisend allows you to see what customers are browsing in real-time, thanks to an intuitive Website Visitor Tracking feature.

Keeping with the platform’s all-in-one nature, Omnisend’s analytics offers a combination of site tracking and behavioral and transactional data to give a unified, single-customer view on a single dashboard. They also offer robust customer segmentation, enabling you to leverage your insights to create campaigns and automations that are hyper-personalized and relevant—a must in today’s competitive ecommerce environment.

Omnisend is ideal for small and medium-sized businesses who want all of their ecommerce marketing tools under one umbrella, with a range of incredible features to choose from, and analytics that is just as good as any specialized tool.

How much does Omnisend cost?

Free version that offers basic reporting
$16/mo for more channels and features
$99/mo for advanced features and reporting
Complete pricing here

Register now to free 14-days trial and check out best Omnisend ecommerce analytics features for yourself! Start Free Today

6. Yotpo

Yotpo is all about customer reviews and feedback.

With user-generated content an under-valued and under-used resource in analytics, the ability to gain actionable insights from what your customers are saying is a great way to improve your product and service while stealing a march on the competition.

It works by using sentiment analysis and language processing to scour the internet for customer feedback data about your brand and product. This data is used to provide insights about customer preferences, any issues they might be having, current trends, and much more.

With customer loyalty, referral programs, and SMS marketing available too, you have the tools that you need to act upon your findings. Yotpo is ideal for businesses of all sizes that value their customers’ opinions and feedback, are looking to maximize the value of their user-generated content, and wish to tailor their products and services to best accommodate customer needs and wishes.

How much does Yotpo cost?

Free plan with basic features available
Premium plans available upon request

7. Aftership

Aftership analytics specializes in the post-purchase experience and shipping performance.

Many ecommerce merchants make the mistake of thinking that the work is done after a customer has made a purchase. Aftership helps correct this mistaken perspective with comprehensive analytics of the entire post-purchase, allowing you to optimize delivery rates, deliver exception rates, and delivery times.

With a customizable dashboard for all of your most important KPIs, you can easily find and address individual shipping issues, leading to better and faster customer service. You’ll be able to easily compare the performance and cost-effectiveness of different carriers, as well as measure the effectiveness of your post-purchase messaging.

Aftership is perfect for businesses looking to optimize their shipping processes, improve customer retention, and have all of their shipping data consolidated under one umbrella.

How much does Aftership cost?

Free option available offering up to 50 shipments per month
Essentials plan for $9/mo
Pro plan with advanced features and 5,000 shipments per month $199/mo

8. Justuno

Justuno is a marketing platform with a strong focus on data and conversion rate optimization.

This data-driven approach naturally lends itself to strong analytics capabilities, and Justuno delivers with a real-time marketing analytics dashboard that fills in the data gaps to help you see the bigger picture.

Features include an intuitive funnel maintenance tool, which helps you to understand where visitors are falling out of the funnel so you can eliminate obstacles; optimization opportunities which highlight the parts of your site experience that could be performing better; and A/B testing, so you can test content and design variations and find the version that resonates best with visitors.

Justuno is great for small and medium ecommerce businesses looking for ways to boost their growth with data-driven methods. It has all the tools you need to increase traffic conversion, generate new leads, and drive sales by finding the opportunities and hidden potential in data that many other analytics tools might overlook.

Free version for sites with under 5k monthly website visitor sessions
Starting at $25/mo for 10k visitors
$41/mo for 25k visitors
Price increases with more visitors

How much does Justuno cost?

Are you looking for a solution to improve your customer’s shopping experience? With today’s merchants facing the challenge of building a website that matches the current consumer standards, an ecommerce analytics software is vital to understand, analyze, and act upon data. Since there are plenty of products available, we compiled the leading ecommerce analytics software solutions to check out.

What are the 20 best eCommerce analytics software systems?

As the ecommerce industry continues to grow bigger, businesses are leveraging the use of analytics and real-time big data to enhance their decision-making, improve overall customer experience, and provide the right recommendations to customers according to predictive algorithms.

Analytics remains to be one of the top “tools of the trade” for ecommerce companies to rely on. It’s unsurprising why—running your business without analytics is like driving your car with your eyes closed. This is crucial as 60% of consumers are going online more often to look for and purchase products and services according to a survey by Deloitte. Furthermore, their purchasing decisions are heavily based on a website’s tools, performance, and content.

However, it’s staggering how only 20% of online retailers are utilizing analytics effectively as per Econsultancy. Moreover, he majority of ecommerce business owners don’t even bother to check their analytics or track their key metrics at all. This means leveraging your ecommerce analytics can give you an edge against your competition.

How businesses are using big data for ecommerce. (Source: Agent Media)

Ecommerce business owners face unique ecommerce challenges on a daily basis. On top of using customer data and website analytics, the challenge that comes with big data due to the explosion of social media and smartphone use calls for the need of an agile and robust solution. Furthermore, big data is forecasted to grow bigger as smartphone and tablet usage outpaces wired devices by 61% over 39%, respectively.

In fact, as per Agent Media, when it comes to customer management in ecommerce processes, big data is used by 48% for customer analytics and 45% for experience analytics. To support this, deploying an ecommerce analytics software solution is essential.

In this article, we compiled the 20 best ecommerce analytics software systems to leverage the wealth of data at your fingertips, from visitor journey and online traffic to product purchase.

1. Looker

Looker takes the first spot of this list of 20 best ecommerce analytics software solutions due to its powerful analytics features that enable you to dig your data deeper. It is complete with all the tools you need for data analytics as a true business intelligence platform. Looker is unmatched in harnessing the power of SQL through its robust set of tools that lets any business user ask sophisticated questions using familiar business terms. It is best to get to know the product better to determine if it matches your business’ ecommerce needs. You may sign up for Looker free demo here to talk their product experts who can guide you on how to gain value of your data more effectively.

This tool offers an industry-specific solution for ecommerce analytics. It efficiently transforms insights into actions by giving you an overview of your most important metrics. For instance, if the sales of an item category are down, you can quickly track down your monthly revenue, determine which item sells low, know at which point in time, and even track at what buying stage was the item dropped—was it from page visit, add product or checkout?

Since customer information is saved in the system, you can use easily perform actions to mitigate the problem, such as sending a follow-up message to customers who dropped the item from their shopping cart, for instance. By having all critical metrics in a centralized dashboard, you get to understand your top products, categories, and brands.

Why choose Looker?

LookML. Looker’s own data modeling language gives you and your data analysts the explanation you need for the relationship between tables and defines key business metrics such as conversion rates and life customer values. This allows the system to answer questions through the right SQL.
Data Visualization. Using any device, you can build easy-to-read reports and dashboards to maximize your data’s value by being able to tell its story completely. The data-rich visualizations can be easily shared anytime in any device.
Embedded analytics. This provides a seamless data exploration experience by delivering data, dashboards and self-service analytics to your customers. A modern approach is used to eliminate the use of complex ETLs. Instead, analytics is built and deployed right in your product with an agile modeling layer.

2. Shopify

Shopify is an ecommerce platform known for its easy-to-use interface and robust set of features from selling online and in social media platforms to selling in brick-and-mortar stores. When it comes to analytics, it helps you efficiently track sales and growth trends using insights. The software’s analytics and reports enable you to review the recent activity of your store at a glance. To see the features of its analytics tools and features, you may sign up for Shopify free trial here. This helps you see the app’s features and check if it’s sufficient for your reporting needs.

In addition to analyzing your transactions and visitor insights, you can access Shopify’s Live View feature along with the Overview dashboard and key financial reports. The Overview dashboard lets you monitor your store’s performance across all sales channels by seeing your online store visitor data, sales, and orders in a centralized location. The collective functionality of the platform lands it a top spot in our list of best ecommerce software platforms for 2022.

Data is presented visually through graphs and numeric formats for easy digestion of metrics. This can be accessed on all devices—from your desktop to your mobile device. Meanwhile, having a real-time view of your store’s activity can help you make crucial business decisions in a timely manner.

Why choose Shopify?

Live View. A tool that shows you a world map with real-time insights of the current activities of your store and where they’re coming from. This is useful for high-traffic periods such as Black Friday and Cyber Monday to immediately see the results of your store’s activities.
Detailed reports. Reports come in various types as they show different types of information according to a category. Some examples of reports are for finances, behavior, marketing, sales, customer, and acquisition.
Tailoring reports. Based on the information you need, you can tailor your reports by filtering data, choosing a specific time range, and editing their columns. The reports may be exported to a spreadsheet program or third-party app to manipulate your data in various ways.

3. Yotpo

Yotpo helps you transform your customer feedback into actionable insights to improve how you make business decisions. As a user-generated content marketing platform, this solution allows you to maximize what your customers are saying about your brand and products. This is vital for your ecommerce business to analyze feedback at a scale and act intelligently from those insights.

If you’re interested to check out Yotpo’s features, you may sign up for Yotpo free demo here to learn how its products such as visual marketing, consumer insights, and reviews and ratings, among others, can help improve your ecommerce analytics.

Extract consumer data by breaking down customer feedback using sentiment analysis and natural language processing. It provides you with data-driven information to make smart business decisions.

Yotpo enables you to measure your business performance over time, look for opportunities where you can improve your workflow and customer experience, and determine how you can stack up with industry benchmarks. Since it integrates with popular ecommerce platforms, you can easily maximize your user-generated content.

Why choose Yotpo?

Trends monitoring. By tracking consumer preference and business performance, you can easily identify changes and trends to leverage your ecommerce strategies.
Customer-feedback breakdown. Figure out which factors and how they affect the customer experience. By this feature, you can drill down your customer feedback through various factors such as product, time period, and location.
Ecommerce platform integration. The tool integrates with popular ecommerce platforms and apps such as Shopify, Magento, Salesforce, Instagram, and Platform. This lets you generate more value of your user-generated content from the system.

4. SellerPrime

SellerPrime, a behavioral ecommerce analytics software, is a tool built to empower Amazon sellers to sell smarter. It provides you with data-driven insights to help you make informed product decisions. It also expedites your product research to leverage your ecommerce workflow by filtering targeted results.

The difference about this product compared to other solutions is how it focuses more on generating insights about your products as compared to your customers, particularly since it’s designed for Amazon sellers. Hence, this is a reliable solution if you’re looking to get your hands on analytics and reports for optimizing listings to increase product visits and sales and narrowing down profitable products in an instant.

If you’re interested to check out the platform, you may sign up for SellerPrime free trial here to explore its features and see if it matches your checklist.

Why choose SellerPrime?

Built for Amazon sellers. If you’re selling on Amazon, you can use this tool for robust analytics to drive your business with intelligent insights.
Product intelligence and research. It lets you track products in real time and break down its data and metrics. This enables you to identify top niches and products as well as explore product opportunities to eliminate guesswork.
Optimized workflows. It gives you tools for generating profitable product ideas, optimizing your listing quality, and getting a personalized consultation with the vendor’s own Amazon experts.

5. Brightpearl

Brightpearl, an omnichannel retail software, is a complete cloud-based solution for both retailers and wholesalers to manage their sales transactions, inventories, and customers in a centralized location. It has a reporting suite that gives you in-depth ecommerce retail analytics you can use for driving growth for your business. It has real-time dashboards and retail KPI reports to assist you in keeping your business operations in check.

Its analytics tools are reliable for building customizable reports that you can use to extract insights needed for making performance-driven business decisions. It helps you understand your customer behavior better by learning who among them are active, what they are purchasing, and what can encourage them to repurchase. If there are customers who haven’t engaged in a while, you can also reach out to them through targeted marketing.

Why choose Brightpearl?

Product Optimization. Identify products that are in-demand and selling low by breaking down into granular SKU level reports. This can help you reach higher margins across a broad product range.
Sales and stocks report. This lets you easily and quickly spot trends to stay on top of your margins and optimize stock investment.
Various business type. It supports various business type based on how you operate your ecommerce business whether you’re a wholesaler, online store owner, or brick-and-mortar store owner as the tool also supports multichannel and omnichannel operations.

6. Heap

Heap is a mobile and web analytics solution for efficiently tracking your customer data. The user analytics platform automatically captures each user interaction from your cloud services, web, and mobile platforms. It tracks all clicks, emails, transactions, and submissions without requiring a tracking code. This enables you to retroactively analyze customer behavior.

This solution’s analytics feature specializes in behavioral analytics to let you dig deeper into your customer’s behavior to effectively analyze an event, segment, or property. It ensures every data point from your app or website is measurable and ready for analysis.

By giving your entire organization access to data, you empower your team to be more data-driven in making decisions. With Virtual Event, you also reduce the overhead in implementation and data maintenance which expedites how you generate and interact with your data.

Why choose Heap?

Funnels. This enables you to view all action before a conversion. Its comparison also gives you an overview of different attribution channels, device types, and user segments. Using the measurement of your A/B tests, you can determine methods to improve your conversion rates.
Product engagement. Tracking product engagement and feature adoption let you identify which features to prioritize and deprioritize. You can also combine user activity with user attributes such as contract value and vertical for building complex personas during analysis.
Advanced attribution. Capturing each touchpoint streamlines how you determine which channel drives repeat customers, high order values, and conversions.

7. Crazy Egg

Crazy Egg specializes in its robust virtual website analytics and heatmaps. It gathers insights into high ROI changes, expediting user testing and analysis, and organizing valuable data using visualization tools into various formats. This conversation rate optimization software collects customer behavior insights to give you a data-driven approach on how to leverage your ecommerce business processes.

The tool offers various visualization tools such as the Heatmap, Crazy Egg’s signature tool, and Scrollmap. It also offers A/B testing that simplifies how you create experiments and get results. For tabulated data, it provides a List Report for a straightforward table that only shows numbers. This easy-to-use platform is quick to set up and users can quickly adapt to the system even with less technical know-how.

Why choose Crazy Egg?

Side-by-side comparisons. The tool, Snapshots, shows you a side-by-side comparison of different reports, such as heat maps, to see how changes and optimizations evolved. For instance, this lets you see the difference and effects on users’ on-site behavior before and after.
Heatmaps. As mentioned, this is the system’s signature tool which gives you a clear visualization of where your visitors are interacting most (bright yellow) and where they don’t (dark blue to black). You can use this information to optimize your website’s design.
Real-time website visitor behavior. Recordings show you the actual mouse movements of your website visitors to identify critical user interface issues and expose frustration points.

8. Segment

If you’re looking for an open source ecommerce analytics solution, you may check out Segment. This analytics API and customer data platform streamlines how you capture data from each customer touch point.

You can collect data from any platform—mobile, web browser, server, and cloud app—and then load it into the system. From there, you can send it to a wide array of tools ranging from analytics to email, helpdesk, attributions, and data warehousing systems.

Its data analytics services help you gather a large amount of data from multiple sources and turn it into comprehensive analytics and reports with ease. This solution is built for various ecommerce business types such as retail, marketplaces, and B2B software.

Why choose Segment?

Powerful integrations. It supports more than 200 sources and destinations to empower all teams in using the tools they prefer. Some examples are apps for analytics, CRM, surveys, SQL, attributions, A/B testing, and live chat, among others.
Open source. This platform lets you exactly view how your data is gathered, translated, and delivered.
Simple API. It only takes you to integrate the system once with your system to start using its dashboard for funneling curated data.

9. Mixpanel

Mixpanel is a good product to look at for ecommerce analytics, particularly in product and user analytics for web and mobile, among others. It helps you gain a better understanding of each user’s journey by optimizing actionable user analytics in how you acquire, engage, and retain customers.

By specializing in user analytics, the platform enables you to learn how users engage with your campaigns, products, and experiences. It uses machine learning in performing complex behavior analysis and getting answers within seconds.

With its industry-specific solution for ecommerce and retail, you can drive conversions by utilizing insights on how to fine-tune your customer experience. It provides you with actionable data you can use in empowering online purchase with a seamless experience, building customer loyalty, and complementing your digital and in-store shopping experience.

Why choose Mixpanel?

Instant answers. The system answers complex questions quickly thanks to customizable reports. It determines the inventory and layouts that drive the highest revenue and engagement in seconds.
Deep shopper behavior understanding. You get a holistic view of both a shopper’s digital and brick-and-mortar purchasing journey by collecting data across systems. This is essential to understand customer engagement.
Automatic insights. Through machine learning and data science tools, it optimizes the flagging of anomalies and spotting upselling opportunities and trends, among others.

10. Kissmetrics

Since customer management is an important aspect for businesses, especially for ecommerce business, a customer engagement automation tool such as Kissmetrics is worth looking at. This program provides you with robust analytics on what your customers are doing on your website and which products they are interacting with. These insights can help you deliver behavior-based engagement to acquire, keep, and grow your customers.

The tool uses deep insights to get to know your customers to improve engagement through targeted Facebook and email campaigns. With a tool that’s powered by data-driven insights, you get a solution that can help you drive sales.

Why choose Kissmetrics?

Audience analysis. You can monitor what customers are doing and which strategies are working and not across devices. Data is accessible anytime and ready-to-go reports are available for decision-making.
Audience segmentation. Through analytics, it makes defining and tracking key customer behavior easier. Segmentation ensures you can hit targets accurately, especially in your marketing efforts.
Campaign-impact measurement. Use the insights you collected to understand the impact of your campaigns and which of them drives sales. It lets you measure a campaign’s performance beyond click and open rates.

11. Adobe Marketing Cloud

Adobe Marketing Cloud is an integrated digital marketing solution that you can use to dig deep insights about your customers. Its analytics features give you the information and ability to improve customer experience across all your channels.

When it comes to your ecommerce business, this product lets you get to know your customers beyond collecting clicks and visits. Instead, it utilizes customer intelligence through audience enrichment, prediction, cross-channel analysis, and segmentation to extract actionable insights.

This solution acts as the core intelligence engine in running your business. All its functionalities operate in real-time. This includes giving you an objective view of your customer’s entire journey and making analytics accessible and understandable to every member of your organization.

Why choose Adobe Marketing Cloud?

Predictive data. It adds value to your data by not just informing you what it contains, but it also gives you data-driven predictions and answers to your questions. This will prepare and help you create a plan to improve your business processes.
Mobile and web analytics. When visitors visit either your mobile or web channel, you can track the visitor’s activity. These insights are generated into reports and visualizations of data, traffic, and site navigation to help you figure out what makes visitors return and how to make them stay.
Personalized experience. Personalizing user experience according to customer preference increases conversion. This is achieved through analytics from enhancing attribution and cross-channel customer journey insights.

12. Woopra

Woopra helps users utilize ecommerce analytics through its real-time customer analytics service. It uses a data-driven approach in providing answers to teams for smart decision-making making while eliminating the need for complex SQL queries and hours spent in aggregating and cleaning data.

It provides analytics to any business question by capturing each touch point in the customer journey. This is accomplished through cohort analysis, subscription growth, onboarding optimization, and full-funnel attribution, among others, to drive retention, acquisition, and engagement.

The platform gives you a holistic view of all crucial information you need to develop strategies and aid in making smart decisions. It spots obstacles through journey reports and identifies ways to leverage growth through trends reports. By having a clear understanding of your customers’ behavior and preferences, you can create an experience they will enjoy.

Why choose Woopra?

Real-time individual-level analysis. The People Profiles feature shows you the actions performed by a user in real time. This helps you examine the user on their actions whether they are interacting with your website or processing a payment, for instance.
Personalized interaction triggers. The built-in automation triggers personalized interaction to engage with your customers from the right channel at the right time.
Single-click integration. It gives you a single, central source to pull data from by unifying data across various teams, tools, and touchpoints through seamless one-click integrations.

13. Google Analytics

If you have an ecommerce business, Google Analytics is one of the most essential and primary tools worth considering. The insights you gather from this business intelligence solution gives you valuable information about your site and visitors. This freemium web analytics service lets you pull out comprehensive reports from high-level dashboards and funnel visualization techniques.

This tool is vital for correlating sales data with website activity such as bounce rates, traffic sources, and sessions, among others. It visualizes data in the form of graphs and charts for easier digestion. Google Analytics is used from standard reports to more complex analytics that are crucial for your ecommerce website.

Why choose Google Analytics?

Basic overview reports. Before diving into complex reports, you can start with the numerous offerings of this tool for reports ranging from audience, real-time, and acquisition reports, among others.
Behavioral insights. Designed to help you leverage your site content and how visitors react to it, this gives you information on bounce rates of each page to improve user experience and increase conversions.
Ecommerce reports. This solution specifically built for ecommerce gives you deep insights into your products, transactions, and time to purchase. Getting your hands to this data gives you a better understanding of your sales which is essential in improving your processes and workflows to drive sales.

14. Webtrends

Webtrends is a website measurement and analytics solution for your ecommerce business. This solution is built for empowering customer experience in any platform or channel you use. Its solution, Analytics for SharePoint, is used for tracking and generating reports on your organization’s Microsoft SharePoint applications performance and usage.

Its key capabilities include custom and calculated metrics, data export, customization of analytics reporting, integration with Power BI services, and out-of-the-box reports for SharePoint in various editions. It provides insights about your employee’s activities—which pages and content they’re navigating in and how they interact, among others.

Why choose Webtrends?

Analytics dashboards. You can create unlimited custom dashboards with connected reports, key metrics, and social and geo maps.
Adoption measurement. Accessing new and returning user metrics is essential for targeting adoption and utilizing engagement strategies. You can also include information on a specific user, location, and division.
Standard and custom report. Specifically designed for SharePoint environments, it offers unlimited custom reporting for SharePoint-specific reports.

15. Clicky

Clicky is a real-time web analytics platform you can use for your ecommerce site gain insights into monitoring, analyzing, and reacting to your traffic in a data-driven way. The on-site analytics solution shows you the number of visitors who are on your site and on the current page you’re viewing.

It also lets you launch heatmaps according to page, segment, or visitor without requiring to leave the site. The real-time report contains comprehensive information for each segment that shows you every individual visitor, event, and page view. It also has a bot detection and blocking tool to ensure only real activities are recorded.

Why choose Clicky?

Website uptime monitoring. Your website’s uptime is monitored from 7 locations around the world to ensure you cover as much base as possible. It sends you alerts when you’re site is down to react swiftly.
White label white analytics. Brand the product as your own service through white labeling with your own logo, company name, domain name, and product name. This lets you resell the service to your own customers.
Open API. Make use of full automation of the registration for the user and site.

16. StatCounter

StatCounter, a web analytics platform, gives you analytics for tracking, analyzing, and understanding your visitors in real time. Through these insights, you are empowered to make smarter business decisions and grow your ecommerce site’s traffic. Its top features include visitor labels, live visitor map, robust filters, bounce rate tracking, and visitor paths.

The product’s analytics solution gives you a comprehensive way to track your visitors through tracking them everytime they visit, leave and return to your website. It also monitors the way they navigate through your site to recognize behaviors and problematic navigation paths. It has a mobile app to access your stats on the go anytime.

Why choose StatCounter?

Admin control. A complete admin control solution with features for user access management, multiple site management, and public stats. Email reports are also sent on a weekly and monthly basis for stats summary.
Summary stats. A daily, weekly, monthly, quarterly, and yearly view of the summary of your site’s sessions, page views, and visitors. You can also opt for a specific period or visualization such as line, bar, and area graphs.
Mobile app. Monitor your stats remotely using your mobile device. Its desktop features are available on Android, iOS, and Windows devices.

17. FullStory

FullStory is a tool you can use for your ecommerce business to monitor real user experience on site. By recording and reproducing for session replay, it streamlines how you debug, drive conversions, and assist customers. Since it gives you visibility beyond clicks, you can use insights to improve your understanding of your user experience.

It delivers consolidated statistics instantly through Page Insights to determine where your customers interact with the most and where they don’t. Analytics is also built to be intuitive which gives you the ability to move fluidly between aggregate data and the individual it comprises. This is accomplished through “Searchies” or the product’s own search-sensitive graphs and charts.

Why choose FullStory?

Click Maps. Insights on your ecommerce page’s most clicked elements. It also gives you an overview of which are Rage, Error, and Dead Clicked.
Inspect mode. Through pointing and clicking an element in your page, you get an overview of a percentage of visitors who interacted with it.
Aggregated metrics and visualizations. The tool presents data quantitively by recording visitors and what they do which paves the way for being a natural extension for analytics.

18. RJMetrics

If you’re looking for a business intelligence solution for ecommerce, RJMetrics is a tool worth checking out as it offers data infrastructure and analytics. Built for ecommerce businesses, the tool helps you acquire, convert, and retain customers using valuable insights. This solution gives you access to advanced analytics without requiring to hire a team of analysts to churn out your data.

The program works with your existing data source and pipes data to a single, centralized data warehouse. This gives you a single location to get answers to your most crucial, and even complex, questions. The interface is simple enough for all types of users with drag-and-drop metrics, easy chart customizations, and one-click filtering.

Why choose RJMetrics?

Revenue analytics. Reports give you accurate revenue metrics with a single source of truth. This gives you a consistent approach in measuring revenue.
Cohort analysis. This lets you see the performance of your growth efforts for customer behavior. This includes customer loyalty programs and conversion rate optimization.
Churn analysis. A clear feedback on your efficacy in incorporating and adapting to customer feedback. This gives you insights into the causes of your customers to churn through customer behaviors and characteristics.

19. IXXO Multi-Vendor Software

IXXO Multi-Vendor Software is a powerful online marketplace builder and management solution that allows entrepreneurs to easily launch and run their own marketplace. The software provides users with full control over every single aspect of their marketplace while allowing them to cater to an unlimited amount of vendors. With IXXO Multi-Vendor Software, users are also able to get detailed statistics and reports on their marketplace, including data on sales of specific vendors and customers, traffic on the hottest categories, sales per country, the most viewed products, and more.

It is equipped with a plethora of functionalities that can help vendors boost their sales and visibility. Moreover, vendors won’t have to worry about operational downtimes as the software is powered by a high-performance network infrastructure. This means vendors are able to sell round-the-clock and avoid missing any opportunity.

Why choose IXXO Multi-Vendor Software?

Full marketplace control. The software allows users to set their own custom rules and policies for vendors. Privileges can also be configured for specific vendors.
Commissions and checkout. Set your custom commission fees and have your system automatically calculate the taxes for each vendor.
Easy to use marketplace builder. Users won’t have to wrestle with complicated codes or struggle starting their marketplace from scratch.

20. Octopus

Wrapping up our list of top 20 eCommerce analytics software solutions, Octopus is an omnichannel eCommerce software built to help all sorts of companies centralize all of their eCommerce processes. While this platform does not offer robust business intelligence or analytics tools, it offers a best-in-class data management solutions that will allow you to get an accurate view of your eCommerce business’ performance.

This tool integrates with various POS systems, shopping carts, and online marketplaces and consolidates all of your data in one place to make sure that the information you have is consistent. From there, you will be able to create comprehensive reports that will allow you to pinpoint how to improve your operations. In addition, Octopus supports third-party integrations so you can extend its functionalities according to the needs of your business.

Why choose Octopus?

Unified eCommerce management. Octopus serves as a unified solution where you can handle all of your eCommerce processes. This way, you don’t have to jump from platform to platform to manage transactions.
Automated data synchronization. Octopus makes sure that you are using the single version of truth for all your analysis so it automatically synchronizes your data on all devices whenever it detects changes.
Seamless integrations. This platform can integrate with a wide number of POS systems, shopping cart applications, and online marketplaces, so you don’t have to manually import your data for analysis.

Best Ecommerce Analytics Tools: Wrap up

Analytics comes in various shapes and forms, and every business will have its unique priorities. In this list, we’ve chosen a range of different analytics tools, from the classic starting point that is Google Analytics to an all-in-one email and SMS marketing solution like Omnisend.

We hope you found them useful, and please feel free to suggest any of the best analytics tools that you think we’ve missed!

CONCLUSION

We are living in a digital world and every business seems to be online in some way whether it’s by building a website or having an online presence via social media. Over the past couple of years, e-commerce has become increasingly popular with people turning to the likes of Amazon and eBay for their purchases from books and electronics to food and clothes. With this growth in e-commerce there is also a growing demand for web analytics software for businesses that sell online.

Finding a good web analytics tool for your ecommerce website is hard. Let’s make this easy for you. I’ve researched over 50+ of the top web analytic tools so that you don’t have to. In this guide, I’ll highlight features, costs and any other pertinent information needed to make an informed decision. I’ll even recommend my top picks based on my experience.