Picking the right web analytics tool for your startup can be a little tricky. Both Google Analytics and Hubspot provide a hefty amount of data for new startups, but with different benefits. So which one is the best for you? That’s what we will answer in this post – covering a handful of web analytics tools that are ideal for startups. This way, you’ll know exactly where to start when choosing the right software that suits your business.
In this 21st-century world, the collection and analysis of data are essential ingredients in decision making. These 10 best analytics tools for startups will help you achieve success in your venture. Read to find out!
This resource is more of a guide and I’m happy to share it, because there are so many Web Analytics tools out there that new startup companies can really get lost in the numbers. I’ve done my best to cover all the major players with a brief description of marketcap, pricing model, and what types of companies are using them. You’ll notice that this isn’t a guide to how to do Web Analytics but rather a list of tools available for startups to leverage. The reason why I decided to do it this way was because no two companies are alike in how they want to use their data, if at all.
Entrepreneurs in their everyday business lives have to make a lot of decisions, and the decisions they make must be backed up by relevant data to reduce the chances of failure. Maybe you’re offering a small product, or SAAS, or running a website, whatever it may be, you’ve to know what motivates your customers to your product. The only way to find out is to analyze your data.
There are a ton of web analytics tools out there. Some insightful, some quirky and almost all require a high learning curve to master. Knowing what web analytics tools are best for you depends on your specific business needs and whether you’re currently tracking website data or not.
For the same reason, we have curated the list of the 10 best analytics tools for startups to make your decision process and data analysing an easy task.
22 Best Analytics Tools For Startups
1. Google Analytics:
Google Analytics, one of the 10 best analytics tools for startups, helps you to measure, analyze and optimize engagement and the user acquisition of your website. It also allows you to track your mobile application. It is one of the 10 best analytics tools for startups to track and understand their customer journey.
Reasons why Google Analytics is one of the 10 best analytics tools for startups:
- It enables you to understand the number of users, characteristics, and where they are from.
- It allows you to measure the actions taken on your website by the users.
- You can understand different user groups’ behaviour by analysing the data.
- You can also leverage Google Analytics data in other Google apps.
- The reports are customizable according to your specific business needs.
- Google Analytics allows you to measure revenues and in-app payments, which is a blessing for eCommerce businesses.
2. Microsoft BI
Microsoft Business, one of the 10 best analytics tools for startups, is an umbrella term that is used for tools and services that facilitate data ingestion, storage, integration, quality management, analysis, and reporting.
Reasons why Microsoft BI is one of the 10 best analytics tools for startups:
- The data is stored in 3 different ways:
- cloud
- on-premises
- hybrid
- It has a variety of data integration capabilities.
- It provides data visualization and management capabilities.
- It has high security controls.
- It provides you with ad-hoc reports.
- It is empowered by advanced analytics and AI capabilities.
3. Kissmetrics
Kissmetrics, one of the 10 best analytics tools for startups, enables you to understand, track, analyze, and optimize your customers and digital marketing performance with the help of analytics tools.
Reasons why Kissmetrics is one of the 10 best analytics tools for startups:
- It provides you with the details of people and where they drop off in your funnel.
- It helps you to understand the channels that bring you the most revenue.
- It helps you to keep track of the changes in the segment over time.
4. Appsflyer
Appsflyer, one of the 10 best analytics tools for startups, lets you attribute every install and you can visit the respective marketing campaign. It has over 1500 integrated media partners which include WyWy and Shazam. With these, you can track which campaign led to the install, and which helped to successfully re-engage your users.
Reasons why Appsflyer is one of the 10 best analytics tools for startups:
- Appsflyer is a Facebook Mobile Measurement Partner, Twitter Official Partner, and Google Official Partner.
- It is unbiased, and provides attribution and mobile campaign analytics.
- It enables you to track in-app user engagement.
- It also has ROI, retargeting attribution, and lifetime value analysis.
5. Hubspot
Hubspot, one of the 10 best analytics tools for startups, helps you determine the performance of your marketing campaigns by the data analysis software. It is an all-in-one software for your team. It has functionalities for blogging, email, marketing automation, landing pages, analytics, and lead management.
Reasons why Hubspot is one of the 10 best analytics tools for startups:
- It enables you to stay informed of your customers, from your regular to irregular visitors.
- You can break down any report in your database by the contact or company-level properties.
- It has functionalities to help you understand your customers’ behaviour and also to trigger automation workflow. You can also track the actions taken on your website by creating an event.
6. Crazy Egg
Crazy Egg, one of the 10 best analytics tools for startups, is the most used analytics tool for recording your users’ behavior on the website. It helps businesses to understand their users better by providing visual reports and individual session recordings.
Reasons why Crazy Egg is one of the 10 best analytics tools for startups:
- The visual reports provided by Crazy Egg is in the form of heatmaps and confetti reports. It helps you to see what is on your website and what is not on your website.
- You can get best results using the A/B split testing option.
- You can also change or modify your site without the help of a developer.
7. RapidMiner
RapidMiner, one of the 10 best analytics tools for startups, is a data analytics software with all the data prep capabilities. It helps in the preparation of data, deep learning, machine learning, productive model deployment, and text mining. It provides automated machine learning through which data scientists and analysts can improve their productivity.
Reasons why RapidMiner is one of the 10 best analytics tools for startups:
- It has built-in security controls.
- RoadMiner has a feature called Radoop that eliminates the need to write code.
- It has a visual workflow design.
- It allows its users to use large data sets for training purposes in Hadoop.
8. Chartio
Chartio, one of the 10 best analytics tools for startups, is a cloud-based analytics tool that enables you to visualize, combine, and explore data from the business applications to the database. It lets you connect to databases like Amazon Redshift, Google Analytics, MySQL, etc. without any delay. It allows you to build beautiful dashboards and visualizations and share them across the organization through scheduled emails and reports.
Reasons why Chartio is one of the 10 best analytics tools for startups:
- Chartio has a simple setup with a drag-and-drop interface.
- It helps users to handle difficult tasks with ease. Users can create reports, find strategies, and reduce training costs.
- Chartio is adaptable allowing users to switch storage whenever they prefer.
Read 10 Best Outsourcing Websites You Need To Know
9. Hotjar
Are you looking for a visual analytics tool for your website? Then Hotjar is what you need. Hotjar, one of the 10 best analytics tools for startups, is an all-in-one solution for your website: session recordings, heatmaps, form analysis, conversion funnels, feedback polls, surveys, feedback messages, and recruiting users to test out the features.
Reasons why Hotjar is one of the 10 best analytics tools for startups:
- It allows you to record the user journey on your website and allows you to see which campaign works fine.
- It has about 200 free recordings, which is useful for a startup.
- If you cant decide or gets stuck on a cause, Hotjar provides tools to ask your users.
10. Mixpanel
Mixpanel, one of the 10 best analytics tools for startups, is an event-driven analytical tool. It helps track people’s actions rather than the page views. It allows you to create and market your web and mobile products. The data is presented to the users in a clear and easy-to-understand format. It tracks events and doesn’t record the user page views or clicks.
Reasons why Mixpanel is one of the 10 best analytics tools for startups:
- Mixpanel is easy to set up.
- The reports from Mixpanel are easy to study.
- You can visualize your reports in different ways.
- It gives engagement data of users. Their full history with the app can be viewed.
11. Screaming Frog SEO
Web analytics software is much more than looking at who is visiting your website. Screaming Frog SEO provides insightful data in the form of reports compiled by a friendly bot that scans your site for errors and other helpful data.
Just enter in the URL of your website and in a few minutes (depending on the size of your site and the crawl speed of the bot), you’ll have a comprehensive technical SEO audit at your fingertips.
Find and fix broken links, check for 404 pages, and analyze your onsite SEO.
Screaming Frog SEO can also help find the exact location of errors found by such tools as Google PageSpeed and Pingdom.
The tool has a free version that’s limited to crawling 500 URLs. The paid version starts at £149.
12. Woopra
Customer data is the lifeblood of any company. Woopra gives you the ability to parse and analyze that data which will provide you with a better understanding of what your customers are doing.
It accomplishes this by mapping out the customer journey and answering complicated questions.
Woopra also integrates with over 50 platforms such as MailChimp, Slack, and MySQL. Having the ability to get a proverbial 90K foot view of what your customers are doing is essential to providing an excellent customer experience.
Pricing ranges from free to $999/month. An enterprise plan is also available.
13. SEMrush
SEMrush has a robust suite of SEO tools that will enable you to view the results of your SEO marketing efforts.
By performing competitor analysis, looking at your backlinks, and digging deep into the data, you can get an idea of how to out-rank the competition.
In addition to looking at backlinks, you can also monitor your brand name, perform keyword gap analysis, and monitor your social media efforts.
Monthly subscriptions start at $99.95 and top out at $399.95/month. An enterprise plan is also available.
14. Moz Keyword Explorer
Moz Keyword Explorer gives you the same basic functionality as SEMrush. You can view backlinks, analyze the competition, and explore potential linking opportunities.
It also gives you the ability to find new keywords and content ideas by looking at the websites of you and your competitors.
When used in conjunction with Google Analytics, Moz Keyword Explorer can ultimately help you discover new search engine keyword opportunities that will drive both traffic and sales.
There’s a 30-day free trial and pricing starts at $99/month.
15. Cyfe
Cyfe acts as an all-in-one dashboard that enables you to pull data from multiple unrelated sources such as Salesforce, Paypal, and Google Adwords.
No coding experience is required. There are pre-built widgets that will automatically connect with a wide range of online tools and services.
Cyfe prevents you from having to log into multiple websites to get a clearer picture of exactly what’s going on at any given moment.
There is a free trial and pricing starts at $29/month.
16. Kissmetrics
Kissmetrics aims to help you get a clearer picture of which marketing campaigns are and aren’t working.
It is also designed to help with customer retention and acquisition by providing data on actions taken before and after a purchase.
Call for pricing.
17. Chartbeat
ChartBeat is another tool for businesses that are actively publishing content on their website. It looks at user behavior and how people interact with the content and shows how many are on any given page in real-time.
Their tools can help you understand important key metrics which will monitor real-time data on visitor engagement in real-time.
A robust real-time analytics dashboard provides new insights into which pieces of content are resonating well with your audience.
Call for pricing.
18. Parse.ly
Parse.ly gives you insight into how your website visitors are interacting with your site, content, and even images.
You’ll be able to make better marketing decisions once you get a clearer picture of what aspects of your site are keeping your visitors engaged for longer periods of time.
This will help reduce bounce rates and increase conversions.
Call for pricing.
19. UserTesting
Analytic tools are great for uncovering hidden visitor insights. The downside is that they can’t show or tell you what your customers think.
UserTesting takes website analytics one step further by getting real human beings to use and review your app or website while being recorded on video.
Here’s a video of how UserTesting works.
Call for pricing.
20. Flurry
The Yahoo! Developer Network created Flurry as an app analytic tool. You can look at conversion rates, customer experience/interactions, and the devices they’re using.
It works for both Android and iOS with no coding experience required. Flurry will help you fine-tune your app by answering complicated questions via their robust analytic tools.
Call for pricing.
21. Facebook Insights
Is Facebook part of your marketing strategy?
If so, then Facebook Insights can provide invaluable information on your likes, follower counts, comments, and many other data points.
It will help you increase user engagement by giving you the tools you need to determine what is and what isn’t working.
Facebook Insights is a free tool.
22. Google Content Experiments
Google Content Experiments will help you a/b test your landing pages to determine which one converts best.
It works in conjunction with Google Analytics and has extremely detailed and easy-to-understand documentation. This will enable anyone to get started a/b testing in a matter of minutes.
Google Content Experiments is free.
CONCLUSION
In my opinion, every startup must start with web analytics. I developed this resource to help entrepreneurs find the right solution for getting insights and improving their business.
A good website, at the very least, allows you to track your progress through analytics. I’m a strong believer in using web analytics tools to track important website data, such as traffic sources and conversions. There is a ton of web analytics software that can be used, even if you’re just starting out with your business. In this article, I’ll go over some of my favorite tools.