Online business success depends on effective website tracking and analytics. Web analytics is the process of measuring, gathering, and analyzing quantitative data about the visitors to a website in order to help improve that website’s usability and online marketing strategy effectiveness.
Tracking user actions on your website can be extremely valuable. It can help inform decisions on new content, marketing campaigns, and how to enhance the experience of users visiting your site. On top of that, it can reveal insights into which pages are receiving the most traffic, leads, and sales. Here are the best (and free) tools for tracking user behavior on your website!
Yandex Metrica
What it is: free all-in-one website analytics from Russian search engine Yandex
What it’s used for: traffic metrics and user behavior data
Price: free
Another 2% of polled experts use Yandex Metrica as their web analytics tool of choice. Unlike GA, Yandex Metrica offers unsampled data, even at high traffic volumes. Yandex Metrica also includes behavior analytics tools, including session replays, click maps, and scroll heatmaps.
Visitor Queue
- Price: Starts at $31 per month
- G2 rating: 4.5 / 5
Visitor Queue is a B2B (business to business) lead generation tool and website visitor tracking software that identifies the name, contact information, and user data of the businesses that visit your website.
Since we feed you warm leads your sales team can forget about cold calling prospects. The companies are already visiting your site, so they must be interested in what you have to offer. Visitor Queue automatically provides a thorough database of all the companies that have visited your site. Boasting a minimum of 100 leads per month, Visitor Queue is a convenient and affordable option if you want to get more leads, fast.
Primary Features:
- Generates real-time leads from your website
- Data available from unlimited users
- User-friendly interface
- Access accurate contact information
- Lead exporting and outreach
- Time-saving filters and dashboards
- Automated email notifications
- 3rd-party integrations with your favorite tools
- Website personalization
This is where most B2B lead generation software’s capabilities end (if not before). With Visitor Queue, get ready to increase your website conversions through personalization. Personalization is a new feature that Visitor Queue will be offering in 2022. Website personalization allows you to show your visitors a tailored view of your website based on their industry, location, company size, and much more. By showing relevant and high-quality information to your visitors, they will be more likely to convert into paying customers and less likely to bounce.
Pricing Packages
Visitor Queue offers a variety of pricing packages ranging from $31 per month to $199 per month. You’re able to process up to 2000+ companies per month, which could translate into a ton of new leads for your B2B business. Add our new website personalization feature to your package for only $200 per month.
The main selling point? Visitor Queue feeds your sales team hot leads who have already shown an interest in your products or services. All you have to do is follow up and close the deal.
Crazy Egg
- Price: Starts at $24/month
- G2 rating: 4.2 out of 5
We started Crazy Egg in 2006 with the goal of helping companies understand and track the behavior of their website visitors. We’ve been focused on this exact use case for 15 years, and we’ve spent that time building detailed features to help marketers better understand website behavior.
Our tool includes five different kinds of Snapshots (that’s what we call heatmaps and clickmaps) that help you dig into and better understand the visitor behavior that drives other website metrics.
Our five different visitor tracking reports include:
- Heatmaps: show you where, and at what frequency, visitors are clicking on a given web page.
- Scrollmaps: show you how far down the page users typically scroll before they leave the page.
- Confetti Report: enables you to dig into your click data, showing how it varies across up to 22 different visitor characteristics.
- Overlay Report: shows that same breakdown of user behavior across 22 dimensions (including custom dimensions) for each clickable element on a given page.
- List Reports: emphasizes numbers over visuals — you’ll see a breakdown of how many website visitors click on a given page element (including pop-ups and other moving elements).
Taken together or individually, each of our Snapshots gives marketers access to valuable visitor tracking information you can use to optimize your website for UX and conversions.
- You can identify whether or not website visitors are tracking with your ideal website or customer journey.
- You’ll know which elements on a given web page your website visitors interact with, plus how that changes across different segments of visitors.
- You can tease out how engaged visitors to a particular page are and learn key details about where they came from and which visitor characteristics they share.
at it is: web traffic analytics
What it’s used for: tracking website traffic, sessions, pageviews, and real-time visitors
Price: from free for 500 pageviews
2% of analytics professionals in our survey use Statcounter. Data-points on the latest 500 pageviews are available for free, or users can upgrade to a premium account for more features, including landing page analysis and paid traffic tracking.
FullStory
- Price: Free plan; contact FullStory for paid pricing details
- G2 rating: 4.4 out of 5
FullStory is one of the best visitor behavior tracking tools for support and product teams. The software automatically detects areas where your customers are struggling inside your product or app. Then it helps you identify high-impact areas that have a larger effect on your revenue and retention — so you can pinpoint and prioritize the most impactful changes.
Leadfeeder
- Price: Free plan; paid plan starts at $55/month
- G2 rating: 4.7 out of 5
Leadfeeder’s identification and visitor tracking software helps marketing and sales teams identify and convert more leads. With account-level visitor identification, every visit from an employee is tied back to the company name. Plus, with integrations for popular CRMs (such as HubSpot, Salesforce, and Pipedrive) and LinkedIn Sales Navigator, sales reps can add identified website visitors right into their outreach process.
Leady
- Price: Starts at $39 per month
- G2 rating: 4.8 / 5
Leady takes visitor identification a step further by not only identifying company info but individual visitors as well. As stated before, not every user offers publicly available information, but for the ones that do, you’ll have this information to add to your CRM.
What’s better, they’re one of the few web visitor tracking tools that offer support for B2B lead generation and track in-app user behavior. With those features, you’re able to track a wide variety of visitors across multiple touchpoints.
Hotjar
What it is: Hotjar (that’s us, hi there! 👋) is behavior analytics and user feedback software that helps you understand why visitors do (and don’t) take certain actions on your site, and get voice of the customer (VoC) feedback from them.
What you can track: product experience insights like aggregated visitor clicks, scrolls, and mouse movement with heatmaps; individual user browsing behavior with session recordings; and user feedback with on-site surveys and an Incoming Feedback widget.
Price: from free for 35 sessions/day.
Conclusion:
Ever since Google Analytics came on the scene it has been the dominant platform to use when it comes to analyzing your website. But as people have begun to build more complex websites, they have been turning to other platforms that provide a better user experience and additional features.