Whether you are working at the executive level or carrying out research for your department, our Business Intelligence Tools for Marketing product will help you make more informed decisions. You’ll gain quick access to the data you need, as well as saving time by automating processes and eliminating repetitive tasks.
Welcome to our Business Intelligence Tools for Marketing!In this toolkit, we have compiled a huge list of web based tools that will help you get more from your marketing data.These business intelligence tools will help you get started with new insights on your data that can give new directions to your marketing strategy or create new streams of revenue.
InsightSquared
InsightSquared is a point solution for sales analytics. It helps companies manage their pipelines, improve conversion rates, forecast accurately and identify areas for coaching.
The platform pulls data in real-time and can create data visualizations that are beneficial for sales reps, sales managers and executives alike. With these insights, companies can work to increase their win rates and generate more revenue.
Intercom
While Intercom positions themselves as more of a customer engagement platform due to their conversational features, those features are effective because of the platform’s customer data analytics. So Intercom is also a business intelligence point solution for product usage analytics.
Intercom tracks your customer behaviors within your product so you can understand what they’ve been engaging with and what their history is. You can use that information for segmentation and to target your customers with personalized communication.
HubSpot Reporting
HubSpot’s reporting add-on is a macro solution that allows users to dig into data spanning across marketing, sales and service. It enables users to build custom reports and dashboards from scratch or analyze over 150 pre-built reports from its report library.
For companies using HubSpot’s Marketing, Sales and Service Hubs to run their business, no integrations are required to access all the data you need. But if you are using outside platforms as well, HubSpot can also report on data from integrated apps.
Grow
Grow is a macro solution that can analyze your marketing, sales and customer service data. It’s an all-in-one business intelligence solution that can store, clean and connect your data and then transform that information into dashboards and reports.
It’s built for non-technical users, so its dashboards don’t require technical knowledge to customize and it offers many one-click integrations.
Tableau
Tableau is an advanced business intelligence solution that provides data visualizations of both structures and unstructured data. It can do benchmarking, forecasting, cross-database analysis and more. In addition to interactive dashboards and drag and drop functionality to allow ease of use, Tableau also has a natural language search function to help users find what they’re looking for.
HubSpot Marketing Analytics & Dashboard Software
HubSpot’s Marketing Analytics & Dashboard software is easy to use and helps you measure and analyze the performance of your campaigns and marketing efforts with built-in analytics, reports, and dashboards. With HubSpot, all of your marketing and CRM data will be located in one place and at your fingertips — no SQL or coding required.
Attribution reporting (both revenue and contact) connects each customer interaction — and any revenue generated — to that contact’s record. Additionally, you can pinpoint the specific channels that are hitting or surpassing their goals — and which channels need improvement — so you can effectively focus your attention and budget where it makes sense to do so.
The Custom Report Builder brings together all of your data in a single location without the need for spreadsheets. Access contact, company, and deal data plus your landing page, blog, and email data with this feature. And with Custom Objects, you can get data that’s unique to your business in order to create new segments and create custom reports, campaigns, and workflows.
Pre-built, customizable, and flexible dashboards can be shared with your team with ease from HubSpot or via email or Slack. If one of the many pre-built templates doesn’t interest you, you can always create a custom dashboard with the no-code editor. The drag-and-drop interface makes it easy to personalize your dashboard’s appearance, metrics, and data.
In addition to reporting, HubSpot comes with a Behavioral Events feature that tracks custom interactions that are unique to your business and indicates when a customer is ready to move to the next stage of the buyer’s journey. The feature can then trigger or schedule your next touchpoint and notify you once that event is completed. Lastly, you can use the Account Based Marketing (ABM) feature to close the gap between Marketing and Sales so you’re able to close more high-value target accounts.
Databox
Databox is an awesome, all-in-one tool for connecting your company’s data sources and visualizing your business’ data.
The platform boasts 70+ native integrations including your CRM major digital marketing tools, payment processors and more. Databox keeps you from bouncing between tools by consolidating your key metrics into a single dashboard.
Selecting data sources and metrics to watch is a cinch, too. The drag-and-drop functionality of Databox means you can customize your dashboards and reports based on your specific priorities.
Speaking of customization, the platform also boasts 200+ pre-built templates and visualization options. These charts, graphs and tables are a far cry from old-school spreadsheets and are perfect for presenting to your team.
Oh, and the fact that Databox has a forever-free plan is a huge point in their favor. If you’re totally new to business intelligence tools, this is a great place to start.
DashThis
DashThis is an effective tool for keeping up with marketing analytics at a glance. It’s a dashboard that provides a clear look at your campaign KPI data. You can access quick metrics and reports from your dashboard.
DashThis lets you select a template and then automatically fills that template with your data to streamline the reporting process. It also exports data into PDF files so you can share reports with your team.
Conclusion
Business Intelligence is an emerging field that aims to use data management, integration, and reporting automation tools to find patterns within business data so that organizations can make better business decisions. Business Intelligence tools are among the hottest new technologies on the market today. A new report shows that 96% of all Fortune 500 companies are using business intelligence tools to improve their information systems. Businesses use business intelligence tools for marketing research, web analytics, customer relationship management, enterprise resource planning, financial analysis, compliance reporting, and more.