Business Marketing Tools will help you take your business to the next level by giving you all of the tools you need to market yourself and your products online. This software set comes with a cd-rom, a mouse pad, a postcard, and 4 business cards. It is compatible with Windows 98 or newer.
Business Marketing Tools is a set of services that are designed to help you reach your business goals. The tools below are merely an example to give you an idea of what we can do to help you succeed. These tools will be crafted exclusively for your business and come complete with a strategy and plan for each service.
Google Analytics
Google Analytics is completely free software that provides valuable insights into who is visiting your website and how they engage with it.
It’s best paired with Google Search Console – another free digital marketing tool that helps you to identify any problems on your site and optimize it for traffic.
Some of the data points that Google Analytics makes available to you include:
- The number of visitors to your site by day, week, month, or any time period you choose
- Where these visitors are coming from – referrals from other website, organic search, ads, social, or direct
- The keywords people are using in Google to find your site
- The demographics and interests of your users
- How long each user spends on your site and which pages they visit
All this information is interesting, but it’s also vital knowledge that can help you to optimize your website and marketing campaigns (while keeping your SEO efforts low cost).
For example, you might notice through Search Console or Analytics that you’re getting a lot of traffic from a keyword that you lack content covering. Write a blog post optimized for that keyword and watch your traffic and engagement levels rocket.
Getting loads of visitors from Facebook but none from Twitter? Maybe this is a sign you should concentrate your marketing efforts on your main channel.
It’s all about the insights – not just the analytics.
Hootsuite
There’s no question. You must maintain a presence on social media to remain competitive in the marketplace. You also probably already know that social media can be a huge time sink, even if you’re using it purely for marketing purposes rather than endlessly scrolling.
Luckily, you have digital marketing tools available to cut down on this time inefficiency, like Hootsuite.
Hootsuite provides a central management platform for all your social media channels and allows you to schedule posts in advance so you can get all your social media content for the coming weeks or months ready in one session.
You also get advanced reporting tools to see which of your social media campaigns are working most effectively and use this data to calculate ROI.
You can also track mentions of your brand and manage responses, all in one dashboard.
Hootsuite also offers tools for promoting your social media posts through the platform now as well.
KWFinder
SEO is a fundamental of online marketing and it’s important to get right. Not only should you make sure your site is structured properly and optimized for mobile, the content you produce must also contain relevant keywords that you have a good chance of ranking for in search results.
You need a special digital marketing tool to find those relevant keywords and start your search. You have several options available from the free Google Keyword Planner, to more complex suites of tools like SECockpit.
The more advanced digital marketing tools get quite expensive, with monthly subscription fees starting at $100 or more. However, options like KWFinder offer affordable, accurate, and useful insights at a perfect price point for small businesses.
Just put in a seed keyword and the tool will come back with hundreds of suggestions, search volume data, trends, and a ranking difficulty score for each word or phrase.
Mangools, the brand behind KWFinder, offers plans for individual tools or its full suite which includes a backlink tool, website analysis, SERP watchers, and more inside each one – along with a nice browser extension.
Mailchimp
A great platform for getting started with email marketing, whether you need a simple digital marketing tool or advanced solution.
Price: Pricing plans vary. You have the choice of monthly billing or credits, depending on your use. A limited free plan is available if you have under 2,000 subscribers.
Pros:
- Easy to use.
- Great email templates
- The Freemium version is excellent.
Cons:
- Limited marketing automation features.
Convertkit
Email marketing software designed for professional bloggers and content creators.
Price: $29/month for 1,000 subscribers.
Pros:
- Includes a landing page editor.
Cons:
- Expensive, especially if you’re starting out. It can take a long time to reach 1,000 subscribers.
- Limited design and templates.
Zoho
Zoho delivers vital features and integrations at a competitive price. It is PC Mag’s top pick for CRM software in 2021.
Price: $12-45 per user/month. The most popular option is $35
Pros:
- One-stop-shop for many small businesses.
- Includes email marketing automation and communication tools.
Cons:
- Features are limited at the lower price levels.
CrazyEgg
CrazyEgg’s heat mapping capabilities will give you insight into what visitors are doing on your website. It tells you where they’re scrolling, clicking, and more importantly, what they’re not clicking. With CrazyEgg, you can optimize your landing pages to make sure you keep visitors engaged and help them down the sales funnel.
Hotjar
Hotjar is an all-in-one analytics and heatmap tool that integrates with tons of tools like WordPress, Instapage and Unbounce. Hotjar’s setup is incredibly easy AND you can record web visits to see where your customers are clicking and focusing on your website.
Pendo
Pendo acts as an extension of your product so that you can capture all user behavior, gather feedback, and provide contextual help to your users. It provides robust reporting on page and feature usage to help you improve your product.
GoodData
GoodData is a business intelligence and data visualization tool. It’s more suited for enterprise businesses, but it’s an incredibly powerful tool that can benefit any business. Rather than using your limited resources building and maintaining BI infrastructure, GoodData lets you focus on turning your information into insight across your business.
Conclusion
Business marketing in today’s shifting online business environment is more important than ever. There are only three sources in the world that every company in the world has in common. These source are, customers, suppliers or Wallets! As a result of this reality, an effective marketing plan must be built around prospects, customers and their wallets. Our business market tool kit will help you develop your own powerful marketing plan to get new customers and bring them into your business.