Social Media Performance Measures

We’ve been working with clients on their social media performance measures. One of the things they need to measure is the cost of acquiring likes or follows. Of course, you would always prefer to have honest engagements and interactions, but it’s not that simple when you are on a budget. Here is a list of … Read more

Social Media Open Source

The annual Social Media Open Source event is hosted by the Harvard i-lab, Innovations in Social Technology. They are a non-profit institution dedicated to supporting social entrepreneurs and social enterprises from varied disciplines who want to make a positive impact on society. The keystone event is the annual Social Media Open Source Conference, an event … Read more

Social Media Monitoring Tools for News

Social media monitoring tools are the life-blood of anyone in PR and social media. With dozens of different platforms, hashtags, keywords, user handles etc to keep track of, you need a monitoring tool. It’s quite common for some of the more prevelant social media monitoring tools to have certain access restrictions. You might also be … Read more

Social Media Monitoring Tools for Government

You’ve heard the buzz while social media has rapidly taken over the web, building a community of tech savvy users that communicate through tweets, status updates and blogs. Government agencies across the world have begun to utilize social media in their communication strategies. From Brazil to the United Kingdom, many countries are increasing their commitment … Read more

Social Media Monitoring Tools

With diverse social networks such as Facebook, Twitter and Instagram, social media has become a key part of the marketing strategy for any business. However, keeping up with the vast world of social media is a monumental task in itself, without even mentioning the number of other platforms that are currently available to use. For … Read more

Social Media Monitoring Tool

Social media monitoring has long been used by large brands and corporations to monitor their marketing campaigns and gain additional insights into the social marketplace. Now, as well-known social media monitoring tools begin to offer subscriptions costing thousands of dollars, SMMTorrent.com is revolutionizing social media monitoring for small to medium sized businesses. Being able to … Read more

Social Media Measurement Metrics

Are you using social media correctly? Are you engaging correctly? How much are you doing? How effective is social media for your business? There are a lot of questions about social media measurement metrics. My goal is to provide a step by step guide on the basics of social media measurement metrics. There’s no shortage … Read more

Social Media Marketing for Instagram

If you’re looking to promote your business on Instagram but don’t know where to begin, we have you covered. We rounded up a list of our favorite social media marketing tools for Instagram. From analytics to helping you create more quality content, these tools will help take your Instagram game to the next level. Many … Read more

Social Media Marketing for Agencies

“Do you have any social media experience?” I hear this question, or a similar one, at nearly every interview for a social media marketing role that I’ve been on in the past two years. And the answer is always “yes”, but it’s been hard to explain how exactly to someone who hasn’t spent their entire … Read more

Social Media Marketing Tips Instagram

Now that I have your attention, let’s talk about social media marketing tips Instagram. This is a platform that you probably already use and have thought about using for your business. But as with any social media network, there are best practices and a few things you should avoid. So here are 6 social media … Read more

Best Free App for Scheduling Social Media Posts

If you manage multiple social media accounts, then you’re more than familiar with having to spend an hour in front of the computer posting content. For companies, this is a huge opportunity cost — you can’t very well have your team all cooped up in an office for hours on end, can you? But what … Read more

Social Media Marketing Software for Agencies

Nimble is the best social media marketing software for agencies with growing social media campaigns. We compare it to Hootsuite, Lithium and CoSchedule, and prove why it gets our vote. But you don’t have to take our word for it. We detail the features that make it a great social media tool, and provide actual … Read more