Free lead generation tools include various website features, applications and some tools that can be downloaded for free. This can help you in getting started with your real estate business. Lead generation is part of the marketing process and it is an important process. A lot of people are skeptical about the effectiveness of free lead generation tools but they are not all that bad if you know how to use them properly.
Lead generation tools can be a great asset to any business. However, there are quite a few lead generation tools out there. Not all of them work the same way or are built with the same purpose in mind. This guide will highlight some of the most commonly used lead generation tools found on the web, how they are similar or different and why companies use them to reach their target audience. I hope this information will help you learn about some new ways to market your business online.
A lead generation is a strategy to capture email addresses in exchange for something of value — whether website visitors or customers. Most people might wonder why you would want to learn about lead generation tools; although, it’s vital to know that there are different ways of generating leads and different tools for different situations. Below is a list of some of the most commonly used lead generation tools — and who knows, you might even stumble upon something new!
Free tools are available everywhere to help you design beautiful websites and convert leads into customers. Lead generation tools can be used to generate quality and free traffic that you wouldn’t have reached otherwise. Free lead generation offers so much value for a business; however, many people aren’t aware of them. Here are some of the best and instant free lead generation tools that you can start using immediately:
How Do You Use Lead Generation Software?
Many lead generation platforms offer similar functions and work similarly.
Here are some elements that can help you in the process of generating leads:
- Call-to-action – Lead generation begins when customers land on your page and click on the CTA box. CTA boxes generally include interactive buttons like “Register Now,’ “Free for one month,” “Click Here,” and more.
- Landing page – Clicking on the CTA will take customers to the landing page, where they fill a digital form with essential details.
- Thank You page – After the form’s fulfillment, the customers get directed towards the “Thank You” page.
Salesforce
Salesforce is among the world’s top sales and lead management software that focuses on the work smarter, not harder mantra.
With tools to help you manage sales leads, customers, sales teams, and more, Salesforce is a perfect sales lead generation tool.
Plus, it integrates with a wide range of sales and marketing software to help businesses sell more and deliver better customer service.
Key Features:
- Separate tools specific to your industry to give you an edge over your competition
- Support functions like a customized help center, chatbots, and field service tracking
- Guided setup to get you on the platform in minutes
- Multi-device support so you can work your business on the go
Pricing: Salesforce’s pricing for Small Business Solutions ranges from $25/month per user to $1,250/month for up to 10,000 contacts, with a few options in between depending on your company’s needs.
HubSpot Sales
While we already talked about HubSpot earlier on in this post, we need to highlight their Sales Hub in particular.
Sales is part of HubSpot’s suite of tools for small businesses. It helps you save time on generating new sales leads with a sales CRM, engagement tools, quote functionality, and more.
HubSpot Sales includes tools and templates for email outreach and follow-up, so you can interact more efficiently with prospective customers.
Key Features:
- Integration with over 940 tools in the HubSpot App Marketplace
- Meeting scheduler keeps your calendar organized
- Live chat to easily connect with your leads
- Free plan to get you started
Pricing: HubSpot Sales has a free plan with some limited functions. Paid plans start at $45/month for their Starter plan, $450/month for their Professional program, and $1,200/month for their Enterprise plan.
LinkedIn Sales Navigator
To the surprise of no one, professional networking site LinkedIn has vast amounts of company information in its databases. You can gain access to that info via LinkedIn Sales Navigator.
This lead generation and sales tool gives you the necessary knowledge to reach and engage the right people.
LinkedIn Sales Navigator also provides advanced lead searches, recommendations, CRM integrations, and sales updates.
Key Features:
- LinkedIn InMail Messages access
- Access to LinkedIn subscription features like Job Seeker and LinkedIn Learning access
- Customized lead suggestions
- Integrate with other sales tools
Pricing: LinkedIn Sales Navigator’s pricing ranges from $79.99/month to $108.99/month. Enterprises with more extensive needs can contact their sales team for custom quotes.
Pipedrive
Pipedrive prides itself on simplicity, and it really is easy to use.
This piece of automatic lead generation software tracks all interactions with leads easily. Then you can see all the data in one unified dashboard whenever you check in.
It also makes it easy to know what action to take next.
Key Features:
- Design sales pipelines from scratch or by using one of Pipedrive’s templates
- Coaching to help you meet your sales targets and goals
- Security dashboard so you can monitor how, when, where, and by whom your company data is being accessed
- Integrates with over 250 other tools
Pricing: Pipedrive’s Essential plan is $12.50/month, with the Advanced package being $24.90/month. Their Professional level is $49.90/month.
Snov.io
Pricing: Free to find up to 50 emails per month; paid plans start at $39/month.
Rating: 4.9 in Chrome Web Store
Snov.io is a multifunctional tool that helps collect emails from the company website, get emails based on personal and domain names, find emails on Google and LinkedIn, and much more.
The platform also helps with nurturing through automated outreach and lead research.
Global Database
Pricing: Available upon request, customizable by the number of regions and industries and other individual requirements.
Rating: 4.5 out of 5 stars via G2
Global Database offers verified and up-to-date business information through an online platform with an advanced filtering system. You can get contact data of the companies matching your ideal lead profile, with a certain financial state, credit risk, position on the market, or digital presence. All you need is to pick various criteria according to your expectations or use one of the integrated workflow solutions provided by the company.
Sumo
Pricing: Free, Paid plans start at $49/month
Rating: 4/5 stars on GetApp (Based on 7 reviews)
Sumo is one of the most popular tools for listing, building, and capturing emails on your site. The tool offers popups, slide-in popups, and welcome mats (a popup email opt-in that covers an entire page).
The tool also has an option for a floating social share bar on your site and heat maps for figuring out where visitors are clicking on your site. The tool can be used for free (with Sumo branding on popups and the social share bar).
ConvertPlus
Pricing: Paid WordPress Plugin for $23 one-time fee
Rating: N/A
ConvertPlus is another tool for displaying popup forms on your website. However, instead of a SaaS solution, this tool is offered as a WordPress plugin.
It has many of the same features as Sumo, including timed popups, percentage of the page scrolled popups, exit popups, etc. It can be a good tool for companies using WordPress that can’t invest in a monthly SaaS tool.
ProProfs Survey Maker
Best For: Surveys, polls, quizzes, scored surveys, web forms, and sidebar form
Integrations: Yes
ProProfs Survey Maker is another lead generation software and a CRO tool specifically designed to maximize user engagement and prompt them to fill the survey forms. It offers a plethora of features such as scorecards, skip logic, 15+ question types, visual questions, and more to make your surveys fun, interactive, and personalized for your visitors.
How Can You Generate Leads With the Survey Maker?
- Use the drag-&-drop editor to create beautiful surveys, web forms, polls, quizzes, sidebar forms, assessments, and more in minutes.
- Use 100+ beautiful templates to create surveys and quizzes in minutes.
- Send the survey and polls via mail, embed them on your website, and share them via social media to maximize the response rate.
- Design polls to know the consensus of your visitors regarding new updates and changes.
- Prompt the users to leave contact information with fun and immersive scored surveys and quizzes.
- Use the sidebar form to add a non-intrusive feedback form, lead form, or contact form on your website.
- Use the comprehensive reporting section for quick data analysis. You can see the survey responses, user details, survey scores, and more under the same screen.
- Integrate with your CRM tools, such as Mailchimp, Salesforce, and Zendesk, to send across lead data and build prospect lists.
Pros
- Massive library of 100+ ready-to-use templates and 100k questions.
- Create scored surveys & quizzes to engage users and farm more leads for you.
Cons
- Needs more flexibility to customize the templates
Price: Free Basic Plan. Paid plan starts at $0.05/response/month billed annually
Proof
Best For: Social Proofs and experience, On-page lead generation
Integrations: Yes
Proof is a SaaS-based lead generation tool that prompts website visitors to take action by adding Social Proofs and experiences on your website. You can show how people interact with your website and products in real-time, making Proof a perfect tool to build brand credibility and trust among your visitors.
How to Generate Leads Using Proof?
- Social proofs show notifications to visitors about actual people taking action on your website. These include recent activity, live visitor count, hot streak, and more.
- Personalize your visitors’ experience and generate new leads by building credibility and brand confidence through social proofs and experiences.
- Prompt visitors to fill forms, place orders, and subscribe to newsletters by showing what other customers are doing on your website in real-time.
Pros
- Very well-designed onboarding process.
- Provides advance alerts when you are about to exceed the plan limit.
Cons
- More expensive than other social proof tools.
- Onsite social proof notifications tabs can be made larger to increase readability.
Price: Based on visitors. The plans start at $29/month
The importance of qualified leads
Getting qualified leads cannot be overstated, as they are the ones that have the highest chance of turning into customers. The pressure to generate leads can be immense because those potential customers, who want and need your products and services, expect you to reach out and communicate with them.
Leads also need to be continuously generated through various marketing campaigns, which explains why it’s vital for marketers and business owners to find a good lead generation tool.
Lead management systems may not be the end-all solution but they can help bring order (and sanity) by helping you collect data from separate sources like social media platforms, e-commerce sites, and more – all in one place, where you can access them without difficulty.
Conclusion
Generating leads is an important part of any sales funnel. A well-marketed business will attract people to their website and can entice these leads to engage with the company, whether through a free trial, consultation, or purchase.
Lead generation is one of the most essential and essential aspects of modern business. The process that relates to effective lead generation and conversion of leads into buyers is a science in itself. With so many different types of lead generation tools, lead generation can be a frustrating task as well as confusing.