Content creation tools for 2022 will be a big deal. Content creation tools are designed to help you create content social media marketing. These tools include photo editing, video editing and artificial intelligence tools. With the 2020s shaping up to be the decade of content, expect to see more tools as they get created to support content creators.
Seeking out for the best content creation tools for 2022 with relevant keywords can be a daunting task, as there are so many overpriced products that look good on paper but just don’t work as effectively as you’d like. Also, who wants to pay loads of money just to be able to start creating exceptional content?
Stencil
The fastest way to double your social engagement
Price: Free, $9 per month, or $18 per monthBROUGHT TO YOU BY
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Description: Stencil is built specifically to help you create social media graphics faster. Apart from its web app, it also has browser extensions, which you can use to create images from any website that you’re on.
Great for creating: Images, quotes, and stories
How to create graphics quickly with Stencil:
With Stencil’s browser extension, you can easily grab an image or text and convert it into a beautiful graphic to share on social media.
Here’s a quick example of creating a quote post in just a few seconds:
With such great power comes great responsibility.
Be sure to grab only images that are free-to-use (for personal or commercial use) and give appropriate credit on your graphics. A good way of using this extension is to share quotes from your blog posts.
Piktochart
Create easy infographics, reports, presentations
Price: Free, $15 per month, or $29 per month (Annual subscriptions are 17 percent cheaper.)
Description: Piktochart is one of the most popular design tools for creating infographics. With the free plan, you can create an unlimited number of graphics and choose from over 4,000 icons and images.
Great for creating: Infographics, charts, graphs, and presentations
How to create infographics quickly with Piktochart:
If you often create infographics, charts, or graphs to share, a handy trick to know is that you can easily re-use your designs by copying a group of elements from one infographic and pasting them in another. Then you can change the data, color, or font to make the design look new.
Here’s a GIF showing how it looks like:
Infogram
Create infographics, charts, and maps
Price: Free, $25 per month, $79 per month, $149 per month, or enterprise pricing (Annual subscriptions are up to 24 percent cheaper.)
Description: Infogram offers over 35 types of charts, 500 types of maps, and a million images and icons to help you visualize your data beautifully.
Great for creating: Infographics, charts, and maps
How to create charts quickly with Infogram:
A fast way to create charts with Infogram is to upload your own data.
Once you upload your data, your chart will update accordingly and you can then edit it as you wish.
Google Sheets
Create graphs and charts with your data
Price: Free
Description: I personally like using Googe Sheets to create simple graphs and charts quickly. I find it most suitable when I just want a simple graph or chart.
Great for creating: Graphs and charts
How to create charts quickly with Google Sheets:
Select the data in your Google Sheet and then click “Insert” > “Chart…”.
The chart editor will appear on the right-hand side. In there, you can change the chart type to the one that’s most appropriate for your data.
AdEspresso
Social media advertising is complex and can feel like you’re taking a shot in the dark. That’s where AdEspresso, the master of the A/B test, comes in.
A tool that allows real-time analysis of Facebook, Instagram, and Google ads, AdEspresso takes the guesswork out of how your ads are resonating with your audiences in accordance with your campaign name and targeting details.
You can create and manage ads for all three platforms in one place and then see what’s working (and what’s not) while your campaign is live. You systematically test different images, headlines, ad copy, and so on, until you find the perfect combination.
Ad creation and optimisation is quick and easy, with a customizable dashboard which allows you to view the most important metrics in a single place. You’ll end up with always-on campaigns that will monitor your Facebook Pages and immediately promote new posts, and use smart filters to define what’s going to be promoted and for how long.
And rather than manually syncing your Lead Ads into your CRM or email marketing, you can keep your leads, contacts, and audiences synched with your Facebook Ad Account.
If you want to take the guesswork out of a complicated system and streamline your efforts, give AdEspresso a go this year.
Bitly
Bitly is the Rick Moranis of the URL world – honey, I shrunk the URL. Bitly is a link shortener, taking lengthy URLs and shrinking them into much smaller ones.
Often, the original links can be impossible to remember and tricky to share, while short URLs look better and are easier to remember.
How many leads did you drive? How many sales did you convert? Traffic? Every marketer wants to hit the mark and to be able to prove it. You want to make sure you’re using the right campaign tracking tools to capture the list of critical metrics.
Who clicked on what, when, and where – Bitly will tell you. More than just a pretty face, Bitly is a powerful online marketing tool used to track clicks, view site referrals, and pinpoint geographical locations with the most clicks. In fact, it’s proven so handy that Google has built it into their Google Campaign URL Builder to shorten links and track campaign performance.
Rebrandly
Rebrandly is the most advanced link shortener for creating branded links and custom short URLs. Behind every piece of valuable information you share online, there’s a link. Every one of those links is an asset to your company. With Rebrandly you are able to put your brand on your links.
Let’s take a look at some of the benefits of using Rebrandly:
- Branded links can drive a 39% higher click-through rate.
- Enhanced brand awareness and visibility.
- Increased link trust.
This is how the insights of your branded link will look like within Rebrandly and some examples of things you can do with the tool.
Some of the more interesting features that Rebrandly offer marketers include:
- UTM builder
- Editable destination URL
- QR codes
- Traffic routing
- Link retargeting
- 50+ app integrations
- API
Content Studio
Contentstudio is an all-in-one platforrm worth taking a closer look at. It’s designed to help brands discover, plan, publish and track their content marketing efforts. And when it comes to delivering engaging content, these are all the functions you’ll need from a content marketing platform. Discover helps you find and analyze performing content for your industry, Planner adds structure to teamwork and collaboration with an easy-to-use calendar, Publisher helps schedule content delivery, and analytics make measuring and reporting on marketing performance clearer. Contentstudio is also AI-powered and offers drag-and-drop content creation.
Brand24
Brand24 is one of the most powerful online monitoring tools available today. It’s used by the likes of Uber, Intel, and Ogilvy, proof that it acts as an effective reputation management tool. Brand24’s feature set includes Mentions Feed, a place to track what people are saying about your brand online; Discussion Volume Chart, a graphical interpretation of discussions about your brand that could lead to positive or negative publicity; Alerts that show when there’s a spike in brand mentions, blog visits, or any other specific metric. Having access to this much information only makes sense if you can do more with it. Brand24 offers exports and filtering capabilities to help you dig deeper into data.
BuzzSumo
If you’ve ever dug into the world of online research, there’s a good chance you’ve come across BuzzSumo. It’s a search engine with more data insights to offer, all of which help better position your brand for market domination. BuzzSumo helps you discover the best performing content online and research and analyze tons of data points to identify which types of content perform best. You’re also able to find influencers to help promote your content more effectively and monitor comments and trends around your content to capitalize on any and all opportunities to grow your brand. BuzzSumo comes with many other unique features. From filters and customer feeds, to identifying topics and questions your audience is asking about solutions like yours.
Conclusion
With so many new platforms for videos and podcasts, we know finding the right content creation software can be tough. That’s why we created this list of some of the best tools available.