No matter which social media you belong to, one of the most important things is the quality of your content. It can be very difficult to create it without great tools.
Content creation tools for social media have been designed to provide a convenient opportunity to supply the content at a touch of a button. Here we have a variety of tools that can streamline your process and save time. Your engagement, productivity, and efficiency will increase as these amazing apps can allow you to meet your deadlines.
Adobe Spark
Adobe Spark is a fast content creation software that lets you easily combine text, images, and video content for better storytelling online.
Crello
Similar to Canva, Crello is a graphic design tool that makes it easy for certified social media marketers to create stunning graphics without a lot of design knowledge.
Crello’s advantage over Canva is that it offers more than 30,000 free design templates, 180 million photos, 32,000 videos and 15,000 illustrations. You can also design as a team by inviting members (up to 10), animate your designs and choose from a music library. Like Canva, a variety of different image types are offered, including templates specifically for social media. Crello is free for users, with limited usage, and pro plan starts at $9.99 a month.
How to Build Graphics Quickly with Crello:
- Use Crello’s ‘Create’ tab to find a free design template or templates that work for your brand.
- Simply click on a design template you love, and customize it using the Crello editor.
- Save your finished product, and/or share it across your social media sites.
Image Quote
As the name suggests, Image Quote (previously known as Instaquote) is all about helping you create quote graphics by adding words to images. This is a mobile app, available for both iOS and Android.
Easel.ly
Easel.ly aims to make it simple to create infographics by using pre-made templates and adding photos, images, and charts. The free version gives you access to 10 templates, but you’ll get hundreds more with a paid plan.
Google Charts
While Google Charts doesn’t exactly let you create infographics, it’s a great tool to support infographic creation. That’s because it lets you visualize data by creating and customizing multiple chart formats.
27. Infogram
If you’re looking for interactive visual content creation tools, Infogram is worth a try. In the free version, you get access to 37 types of interactive infographics plus 13 types of maps, and you can use drag and drop to create a stunning infographic.
GIFMaker
GIFMaker lets you upload up to 300 images to create a new animated GIF. You can use the online GIF creator to change the canvas size and animation speed. There’s also the option to add music from YouTube to make your GIF even more appealing.
Giphy
Giphy is one of the best-known content creation tools for social media. It integrates with multiple apps to help people find the right GIF to share. But it also includes an online GIF creator. Just upload a photo or a video, set your animation speed, and add some decorative effects, then your GIF is ready to upload and share.
Imgflip
Like other online meme generators, Imgflip works with existing memes or lets you upload your own image. Once that’s done, you can easily add text to the top, bottom or both to create your meme.
Google Slides
If you’re already using other Google services, then Google Slides is a useful part of the suite. It allows you to quickly create visually appealing presentations using pre-made templates. You can also use Slides to work with imported PowerPoint presentations or to export your creations to PowerPoint. Best of all, you never lose your work since everything auto-saves.
ThingLink
ThingLink is another piece of digital content creation software with a focus on interactivity. You can embed images, video, 360° content, maps and more for a truly immersive experience.
Venngage
Venngage makes it easy to create infographics via a three-step process. First, choose a template, then add elements, and finally, customize your design. Some functionality is reduced in the free plan.
Pablo
If you’re looking for content creation tools for social media, then Pablo, by Buffer, is a good choice. It makes it easy to combine beautiful images with text, and includes filters. You can add your own logo, too.
Soapbox
Soapbox is a Chrome extension from video hosting service Wistia. It lets you create and share videos in your browser window, with no technical skills required. The extension also includes a split-screen view, allowing you to record your webcam and your screen at the same time.
VideoShop
VideoShop lets you add music, sound effects, and voiceovers to your videos. You can also combine and edit clips, and add filters and transitions. Plus it’s easy to share your creations on social media. This app is available on iOS and Android.
Photo Collage
Photo Collage opens with a blank canvas where you can add your photos and arrange them. You can also add text. It includes a handy tool to create your collage automatically if you don’t want the hassle of arranging the images yourself.
Biteable
Biteable lets you create up to 5 videos per month in its free plan, and publish them to YouTube and Facebook. It says it’s the simplest way to create a video. You can easily choose from pre-made templates, styles, and soundtracks, or create your own. And you need just one click to share to your favorite social media platform.
Google Photos
Google Photos has a built-in Assistant that works with the photos you upload to automatically create short movies and animations. If you want more control, you can also create them yourself from within the cross-platform app.
Powtoon
Powtoon bridges the gap between videos and presentations, making it easy to create appealing visual content in only a few minutes. These are an excellent way to get attention and engage your audience.
Pixlr
Pixlr is another useful free content creation tool. It’s available in three flavors:
- A quick tool for adding fun filters
- Pixlr Express, which includes more image editing
- The full Pixlr Editor, which has many of the same functions as professional image editing software like Photoshop
9. Quotes Cover
You don’t have to login or sign up to use Quotes Cover. This free digital content creation tool lets you easily create quote graphics online. And you can use their designs as a starting point, making the process pretty quick.
Hashtagify.me
Hashtagify.me is a free tool (with paid add-on features) that allows you to search for hashtags. Once you’ve searched for a hashtag, you can determine its popularity and how it’s used. The tool is simple to use: in the search box, type in a hashtag you are curious about, and search to find out its performance and related hashtags on Twitter and Instagram. You’ll also see the top influencers for that hashtag, as well as recent tweets using that hashtag and other demographics. Paid users can sign up for alerts on particular hashtags, track influencers and usage patterns, and more.
Animoto
Animoto is another great video platform that allows non-experts to create captivating multimedia. Animoto allows you to turn existing video clips and images into video slideshows with little effort. You can either use one of their existing storyboard templates or build a video from scratch depending on how much time you have and your ambition!
Animoto does offer a free version, if you don’t mind having their branding on your videos. Other plans are at €28 or €69 per month based on your business’s needs. Annual subscriptions offer significant discounts.
How to Create Quick Videos with Animoto:
- Use one of the many storyboards provided by Animoto to speed up your video creation process. Each comes with a song, a style, and a particular structure.
- Replace the existing template content with your own text, video clips, and photos.
After you create your video, you can download it in various formats and levels of quality and upload it directly to your social media platforms. There are many ways to use video in your social media marketing, so make sure you do some research to find out the best route for you.
Knowing how to create a great video is one thing but understanding how to create good marketing videos is another. Consider a social media and marketing course to use video to its full potential!
Placeit
One more video tool in this list is PlaceIt. This image and video tool allows brands to showcase their products and digital designs in realistic web/video environments. It can save hundreds or even thousands of dollars on externally sourced product videos and images.
A one-time purchase on the platform costs a few dollars, or you can choose to pay $14.95 per month, or $89.69 yearly, depending on your brand’s needs.
How to Create Video mock-ups with Placeit:
- Search for your desired environment. Tip: include your preferred device (e.g. iPhone or Mac) and background (e.g. office or cafe).
- Upload your image or enter a URL to grab a screenshot. Placeit will automatically place your image in your selected environment.
Once you have your product images, you have the tools you need to promote your products on social media via organic or paid posts.
Prezi and Flipsnack
Prezi allows you to create stand-alone presentations, appear alongside a presentation, and design awesome interactive graphics and charts. Since the COVID-19 pandemic hit, presenting and collaborating from home has become hugely important and the platform has capitalized on its technology to make it seamless while looking good!
Check out this Coronavirus handbook for social media managers to get more insight.
Prezi can be integrated with Zoom, Microsoft Teams, and Webdex and has an ‘Inspiration’ section where you can see what other brands have done to engage their audiences. You can also get reusable designs and templates so you don’t need to start from scratch. An individual subscription starts at $3 a month.
If you’re looking to take your PDFs or ebooks to the next level, look no further than Flipsnack (previously known as SlideSnack. This tool has a flip book maker that allows you to create, share and embed online flip page formats.
For your mobile visitors, you can convert PDFs to HTML5 to make a book that’s fully mobile responsive and create mobile friendly content that engages.
Conclusion
Social media is absolutely not another channel. It is the most active channel in the internet today. However, many people struggle to produce quality posts for various social media platforms. You can start by using these tools provided.