Content Strategy tools is a tool that provides a simple way to create content with the top considerations of how your audience will use it. Content strategy tools is a content marketing strategy in which delivered strategies by the marketer and publisher in order to evaluate how information should be created, found, and distributed.
Content marketing tools and tactics are important for the success of your content marketing strategy, but figuring out what works best can be a challenge. You have to consider which tools will most effectively help you get the job done. When you are new to content marketing, or just need some fresh ideas, these tools can come in handy.
SEMrush Content Marketing Platform
The SEMrush Content Marketing Platform provides marketers with a comprehensive set of data-driven tools to create and execute a successful content strategy.
While a trained team might be able to work independently, the platform allows them to be on the same page quickly and cover the full content marketing workflow in one place. This includes content ideation, planning, writing, optimization, measurement and analyzing impact.
SEMrush allows you to compile a content plan focused on your audience’s specific needs and manage an editorial calendar with your colleagues. It lets you generate briefs featuring actionable optimization tips based on your competition in search results and fine-tune its SEO friendliness on the go in your Google docs.
By combining data from Google Analytics, Google Search Console, and SEMrush, you’re able to automate your content audits based on your own criteria. It gives you the ability to easily analyze your guest posts or any content published on third-party websites, while also identifying backlink opportunities based on mention analysis.
Pricing: Starting at $199.95/month for the Guru subscription. Along with the Platform, you’ll get access to SEO, competitive analysis, PPC, and social media tools within SEMrush.
2. HubSpot
HubSpot features a set of solutions that helps marketers make sense of data to inform future marketing and content decisions. It does so by giving marketing teams the ability to track content marketing ROI, optimize content strategy and manage the content creation process.
In short, HubSpot allows you to view all the life cycle stages in your sales pipeline to showcase the ROI of your efforts and further optimize every step of your content strategy. It lets you track your audience’s interactions with your website, emails and social accounts, and understand which traffic sources drive more leads to scale your success or optimize those that don’t work.
You can use the HubSpot tools to identify which content performs well and generates leads to decide if you should proceed with developing a topic or search for another one. It also allows you to distribute your content via social media effectively and serves as a bridge between SEO research and actual content creation.
Pricing: Starting at $50/month for the Starter plan.
3. SurveyMonkey
SurveyMonkey allows you to understand your audience and their specific needs right from the horse’s mouth. Create in-depth surveys and questionnaires to foster conversation and engagement and formulate a solid content marketing strategy.
Using audience surveys, you can easily identify potential customer pain points, understand your audience’s perception of your brand, or simply learn more about your buyer’s journey. Send out the survey to measure the analytics you need — do A/B tests, measure brand performance or perform a market segmentation.
With SurveyMonkey, you’ll be sure that you’re not only asking the right questions, but the right people, too.
It makes it easy to build custom reports based on the data from the surveys, providing you with the ability to gain insights that drive better decisions.
Pricing: Starting at $30/month per user for the Business Plan.
4. Hotjar
Hotjar is a user experience analytics tool for marketers interested in understanding how customers interact with content. It allows you to uncover the “what”, “when”, and “why” in a way that is visual and easy to understand, even for the most novice marketing teams.
One of the handiest features you can use to guide your content strategies is the Hotjar heat maps, which allow you to figure out where people are clicking and when. You can also record user actions, track their satisfaction and analyze conversion funnels.
You’ll receive clear and visual data points about what’s happening when visitors reach your site. And, you’ll be able to get some sort of context as to why people behave the way they do on your site. As a marketing or growth manager, this makes relaying data to higher-ups easier and more straightforward.
Pricing: Starting at $89/month for the basic business plan.
Canva
A social media tools list wouldn’t be complete without Canva. One of the most popular tools for creating social media graphics, Canva allows users to create high-quality images quickly using layouts, templates and design elements.
The free version of the tool is extremely comprehensive, but those who want more can invest €11.99 per month (up to 5 people) or go with pro or enterprise pricing if it’s the best fit for the business. It is free for education and non-profits.
How to Create Beautiful Graphics with Canva:
- Search Canva’s amazing library of templates and choose to use them as-is or to customize for your needs. There is a section dedicated to social media graphics for an array of content formats across platforms.
- Choose your unique elements to make the graphic your own.
- Share your new visual on any social media platform!
2. Crello
Similar to Canva, Crello is a graphic design tool that makes it easy for certified social media marketers to create stunning graphics without a lot of design knowledge.
Crello’s advantage over Canva is that it offers more than 30,000 free design templates, 180 million photos, 32,000 videos and 15,000 illustrations. You can also design as a team by inviting members (up to 10), animate your designs and choose from a music library. Like Canva, a variety of different image types are offered, including templates specifically for social media. Crello is free for users, with limited usage, and pro plan starts at $9.99 a month.
How to Build Graphics Quickly with Crello:
- Use Crello’s ‘Create’ tab to find a free design template or templates that work for your brand.
- Simply click on a design template you love, and customize it using the Crello editor.
- Save your finished product, and/or share it across your social media sites.
3 Hashtagify.me
Hashtagify.me is a free tool (with paid add-on features) that allows you to search for hashtags. Once you’ve searched for a hashtag, you can determine its popularity and how it’s used. The tool is simple to use: in the search box, type in a hashtag you are curious about, and search to find out its performance and related hashtags on Twitter and Instagram. You’ll also see the top influencers for that hashtag, as well as recent tweets using that hashtag and other demographics. Paid users can sign up for alerts on particular hashtags, track influencers and usage patterns, and more.
4. Prezi and Flipsnack
Prezi allows you to create stand-alone presentations, appear alongside a presentation, and design awesome interactive graphics and charts. Since the COVID-19 pandemic hit, presenting and collaborating from home has become hugely important and the platform has capitalized on its technology to make it seamless while looking good!
Check out this Coronavirus handbook for social media managers to get more insight.
Prezi can be integrated with Zoom, Microsoft Teams, and Webdex and has an ‘Inspiration’ section where you can see what other brands have done to engage their audiences. You can also get reusable designs and templates so you don’t need to start from scratch. An individual subscription starts at $3 a month.
If you’re looking to take your PDFs or ebooks to the next level, look no further than Flipsnack (previously known as SlideSnack. This tool has a flip book maker that allows you to create, share and embed online flip page formats.
For your mobile visitors, you can convert PDFs to HTML5 to make a book that’s fully mobile responsive and create mobile friendly content that engages.
Contentsquare
Contentsquare lets you see how visitors progress through your site in order to help you build a bigger and better picture of the customer journey. In short, it’s a platform offering insight and digital analytics, especially useful for content marketing teams.
Using the tool, you can improve acquisition by visualizing customer journeys — see how visitors progress through your website, from entry to exit, and analyze the behaviour of new users versus regular users.
By analyzing how visitors interact with a specific piece of content, you’ll be able to understand how it influences your goal completion and optimize your content strategy to improve ROI.
With Contentsquare, you can track the metrics that matter most to your team and set smart alerts to get notified when selected metrics change dramatically.
Pricing: Contact Contentsquare directly for pricing.
Alter
Alter helps you to provide your website visitors with personalized content recommendations to increase engagement and conversion. The AI-powered software essentially crawls your website in order to understand your content across the board. Then, it makes smart recommendations to visitors.
It will recommend personalized content to each visitor based on their interests and behaviors. This keeps them more engaged, which means they’re more likely to come back and interact further.
This is important as a content marketing tool because it takes the guesswork out of the equation when trying to target individual customers. Use Alter to ensure that users receive the right kind of suggestions at the right time in their consumer journey.
Pricing: Starting at $20/month for the Premium plan.
Conclusion
Content strategy tools comes with a big challenge: content needs to be relevant, engaging and appealing enough to lure users into a business. That’s the reason why businesses today are turning their attention towards content marketing strategy.