Lead generation tools are becoming more and more popular. They can be a great way to generate prospects and increase your sales. I want to introduce you to some of the best lead generation tools currently online. These lead generation tools and resources are free for you to use, which is another plus for the companies who can’t afford to pay for their lead generation needs.
There is a huge number of tools available to help us with lead generation. These tools can be used for lead generation, but what exactly is lead generation? Lead generation is the practice of identifying potential customers with the intention of converting them or qualifying them as potential buyers. Using lead generation tools, companies and salespeople can find new prospects and make contact with them – generating leads for their business.
This list will cover some of the best free lead generation tools available on the web that I have personally used, along with some real-life scenarios where they were utilized to help grow my online businesses.
If you want to know the best lead generation tools, then the good news is that there are a lot of them out there. The bad news is that some of them suck and many of them cost money. In this article, I discuss my top list of tools for lead generation that you can use right now (for free) if you have an internet business.
What is lead generation?
Lead generation is a popular marketing strategy that primarily aims at convincing and making an audience pick an interest in a product or service. This strategy nurtures and follows up on leads and converts them into paying clients or customers.
Lead generation is very effective in Business-to-business (B2B) companies. It also helps small businesses convert their customers into loyal and repeat customers.
This service is enhanced by lead generation tools that help with various lead generation tools.
Keap
Keap helps you keep your customers’ information and conversations neatly organized all in one place.
From lead capture to emails to invoicing, Keap makes many of your essential business tasks easier to handle.
Like other CRMs, Keap also has automation tools to help you streamline marketing and lead generation efforts.
Key Features:
- Desktop and mobile apps so you can stay connected on the go
- Marketing automation to nurture your leads
- Migration tools to make importing your data from email providers fast and straightforward
- Includes a business phone line that works on your existing iPhone and Android phones (US and Canada only)
Pricing: Keap’s pricing starts at $79/month for the Lite plan, $169/month for the Pro plan, and $199/month for the Max plan.
Adobe Marketo Engage
Adobe Marketo Engage uses behavior tracking to help you identify prime customers for engagement.
With a cross-channel engagement feature, you can coordinate 1 to 1 communication with your leads across online and offline platforms.
Plus, Adobe Marketo Engage personalizes the user experience on your site, even for anonymous users. This helps you attract more leads and improve the quality of sales leads.
Key Features:
- Marketing Automation rules to engage and attract more leads
- Revenue tracking to track different marketing channels impact your bottom line
- Works across different teams so other departments can help foster and grow your leads and sales
Pricing: Marketo has different pricing and packaging plans. You’ll need to contact their sales department for more details on monthly costs, as pricing varies based on your database size.
Nimble
Nimble focuses on the relationship side of your business. Plus, it works in your Outlook and Gmail inboxes and across many other sites across the web.
This tool pulls in information from many online sources, so you always have the latest data on potential leads.
Nimble makes it easy to identify and nurture key contacts without doing any data entry.
Key Features:
- Take bulk actions across multiple leads to save you time
- Bring all of your contacts and leads from across your company into one easy-to-use platform
- List segmentation to organize contacts
Pricing: Nimble is $19/month per user with some ala carte upgrades available.
OnePageCRM
Looking for another simple piece of lead generation software? OnePageCRM grabs leads from Gmail, social media sites, and business networking sites to integrate them into your CRM.
This software focuses on “next action sales,” so making sales is as simple as checking off your to-do list.
OnePageCRM is a super simple and efficient CRM, so you only focus on the actions that drive leads and sales.
Key Features:
- Email management features, so you keep everything in one place
- Lead Clipper feature grabs leads from any website with one click
- Drag and drop sales pipeline management
- Integrates with a variety of programs like Google, Chrome, Zapier, Dropbox, and more
Pricing: OnePageCRM is $9.95/month for a Professional account and $19.95/month for a Business account.
Datanyze
Pricing: $39 per month, billed annually, for up to 10809 credits a year. They also offer a free 90-day trial.
Rating: 4.1 out of 5 stars based on 43 reviews on Capterra
Datanyze helps B2B sales teams connect with prospects by providing contact information, company details, and “icebreakers” to help you warm up cold calls and email outreach.
Using data gleaned from social profiles, local news outlets, and more, you’ll know who to contact and know how to start the conversation so you can build relationships — and drive revenue.
Boomerang for Gmail
Pricing: Free with 10 message credits/month; paid plans start at $4.99/month
Rating: 4.4 out of 5 stars via G2
Boomerang is a Gmail extension that allows you to schedule emails. But, it’s also helpful to deliver emails back to your inbox when you don’t receive a response from the person you originally messaged. For example, you can send the email back to your inbox if the person doesn’t reply within two days. This helps to stay organized when following up with prospects.
HubSpot Sales
Pricing: Free, paid plans start at $50/month
Rating: 4.5/5 stars on GetApp (Based on 658 reviews)
HubSpot Sales is a division of Hubspot’s complete marketing and sales platform. One of the best features of HubSpot Sales is the ability to track email opens. HubSpot Sales features a Gmail extension that will allow you to decide which emails to track. Then, when a prospect opens an email, you will receive an update.
You can also check all of your opened/unopened emails in the HubSpot Sales dashboard. You can compare HubSpot vs. Leadfeeder here.
Yet Another Mail Merge
Pricing: Free for one user and up to 50 recipients per day, paid plan at $24 for 400 email/day
Rating: 4.7 out of 5 stars via Capterra
Yet Another Mail Merge is a Google Sheets Extension that tracks email opens. This tool makes it easy to send email in bulk, schedule and personalize emails, see who opened your email, and follow up based on who opened your email, who didn’t open your email, etc.
The tool is free to send up to 50 emails/day, and paid plans start at $23/year for up to 400 emails/day.
Qualaroo
Best For: Survey, lead forms, on-site polls, behavioral insights
Suited For: Small to big enterprises
Integrations: Yes
Qualaroo is the best lead generation software and an effective tool to optimize CRO that lets you collect valuable feedback, behavioral insights, map users’ journey, and generate new leads simultaneously.
How to Use Qualaroo as Your Lead Generation Platform:
- Create feedback surveys and add a lead form at the start or end to generate new leads.
- Embed an external link to the survey to redirect customers towards your mail and newsletter subscription page.
- Add its popup survey Nudges™ to your website, app, mobile browser, and SaaS product to collect the voice of your customer and capture new leads from every platform.
- Place the Nudges™ at the right places and ask the right questions to maximize lead generation on your website or app.
- Offers pre-built templates, over 10 question types, conditional branching, branding options, and much more to create truly personalized surveys for visitors.
- You can choose between multiple-choice questions, ratings, NPS, CSAT, and free-form answer types to design your surveys and collect behavioral insights from your visitors.
- Choose how, when, and who to target with each survey and lead form using advanced targeting options.
- Offers AI-powered sentiment analysis to track mood metrics and keywords across all customer responses and free-form answers.
- Collect customer feedback to uncover issues and grievances, and build your hypothesis for A/B testing to optimize your product, website, or app.
- Easily integrate with tools like Slack and Salesforce to collate the leads data, automate workflows, and plan follow-ups to nurture them into clients.
Price: $ 0.0008 Tracked Pageview/mo
Pros
- Easy to set up and use. You can just log in and start designing the survey to get target leads.
- Provides in-depth tracking for NPS surveys with an in-built score tracker, time chart, and feedback analysis engine.
Cons
- Reporting UI can be improved. Needs more export options and filters.
Picreel
Best For: On-page lead generation, surveys, and lead forms
Suited For: Small to big enterprises
Integrations: Yes
Picreel is one the best lead generation tool that lets you target visitor behavior to explore customer experience optimization and lead generation opportunities. It focuses on exit intent to help you understand customers’ intent and prompt them to leave their contact information to build your prospects list. You can re-target the leads with follow-up conversations to convert them into customers.
How to Generate Leads Using Picreel?
- Design personalized offers and rebrand them to suit your website using the visual editor.
- Use overlays to display customized offers based on visitors’ behavior, position on the page, or after a designated amount of time on the page.
- Combine offers with lead forms to prompt visitors to share contact information.
- Use Reelinks™ to show a lead form overlay when visitors click on a page link to allow them to join the mailing list or navigate to another page.
- Embed survey overlays to collect valuable insights from existing visitors.
- Target visitors based on demographics, visitor type, referral site, etc., to maximize engagement.
- It provides a mobile-responsive design for website overlays.
- Measure the performance of your website and campaigns with the in-depth analytics dashboard. It shows the page visits, conversions, impressions, and other useful metrics for quick analysis.
- Integrate with other applications to send the leads to your CRM tools and turn them into customers.
Price: Starts at $14/month billed annually
Pros
- Flexibility to customize lead pop-ups using the HTML & CSS editor.
- We found that this pop-up lead software offers more in-depth targeting options than other similar tools.
Cons
- The UI can sometimes feel a little glitchy.
- The A/B testing dashboard needs refinement to display more data.
Best Ways To Convert Leads Into Paying Customers
Having the top lead generation in place in your company is of course not enough if you do not have a way to convert the leads into actual paying clients. With more data available at your fingertips, you can focus on providing personalized experiences for each lead to convert them into being long-term loyal customers.
Lead management software is also essential for understanding what makes prospects tick because by collecting information from various sources, it’s possible to construct the perfect buyer persona that will help better inform your marketing strategies.
The following steps will help you get started.
1. Analyze your current lead generation process
Look at what you already do and look for ways to optimize it by evaluating:
• Leads sources: Where are you getting leads? What campaigns and platforms tend to work the best and generate more qualified prospects? Evaluate where you can reduce or increase spending on advertising, especially in targeted markets or niches.
2. Look for a solution that will help automate the lead management process
Lead generation software like Infiniium can help bring all of your data together so sales, marketing, and customer service departments can access information with ease. It would also be helpful if the system enables easy collaboration between team members, allowing them to add notes and insights about each prospect in one place.
3. Focus on personalized, relevant, and timely messaging
No matter how many leads you generate, if your company ends up spamming people who do not want to hear from you, then it’s a lost opportunity. Invest time and money into developing customer personas that will help better your outreach strategies and content marketing efforts – this way, you can adjust the messaging according to each persona’s specific wants and needs.
4. Have a good follow-up process
With the lead management systems mentioned in this post, it is easier than ever before to identify which customers are at risk of leaving so it would be beneficial to have an automated system that follows up with every customer before they become lost opportunities. Always focus on making your pitches relevant to your prospects because they can help you acquire more customers that will be loyal for the long haul.
5. Make closing a prospect feel easy
Streamline your sales process and always follow up promptly because those who are ready to purchase want to proceed as soon as possible. They may already have made up their mind about doing business with you, so take an interest in working with their needs and expectations to close the sale as quickly as possible.
Conclusion
Generically speaking, lead generation tools are applications meant to help businesses grow their lead database. Most of these applications and services can be used both in B2B and B2C situations. Here are a few examples of free lead generation tools that every small business owner should know about and test out. These lead generation tools are also available in different versions, so they can be both free of charge as well as payed.
Lead generation has become a vital tool for marketers, with lead generation campaigns arming businesses with the leads they need to get their name out there and stay relevant in today’s marketplace. Lead generation is an extremely important element of business, whether you’re an entrepreneur or part of a large corporation, and whether you require hundreds or thousands of potential customers.