Nonprofit CRM Software – Best Free CRM For Nonprofits – To manage a nonprofit institution, you need to have CRM software that suits your purpose. Hence, the question of which is the best CRM software for nonprofits seems to be logical. The reality is that finding the best CRM for non-profit organization is not easy at all. You may wonder whether there are any free options for non-profit organizations, or if the best option is to invest in a paid CRM.
Have you ever been in the need of finding a CRM solution for your non-profit organization? This can be hard due to the fact that you have zero budget to pay for software and support. However, there are some solutions out there. The aim of this article is to get you in touch with the best CRM software available for nonprofits.
Nutshell
Nutshell is all about building better relationships with people.
Priding itself as the most flexible CRM on the market, Nutshell’s contact management and pipeline automation tools are built for sales organizations but can easily be adapted for the needs of non-profits.
Using Nutshell, you can log communications from your computer, or from your phone if you’re at an event. You can even scan a donor’s business card, and they’ll be added into the CRM as a new contact instantly. That way, you’ll never lose track of a potential donor again.
Like any modern CRM, Nutshell allows you to store all your contact details, call notes, and email conversations in one place—from your first interactions with a potential donor to the confirmation of their first payment—so that everyone in your organization can quickly access them whenever they need to.
What really sets Nutshell apart are its automations, which take the grunt-work out of nurturing donors. Notably, the full-featured Nutshell Pro tier allows your team to build and deploy email sequences that roll out to a potential donor until they respond, and the sales automation suite ensures that your team always gives their leads (potential donors, in this case) the right attention at the right time.
How nonprofits use Nutshell
Nutshell was designed with flexibility in mind, so that users with drastically different use cases (like nonprofits) can still have a solution that addresses all of their needs and pain points.
Nonprofits prefer Nutshell because of its ability to easily map people and companies as “donors,” “volunteers,” and whatever other labels are required. There are no limits on this feature. Label away.
Also, Nutshell’s ability to create multiple pipelines and automations specifically addresses nonprofits’ needs to have multiple workflows.
People and companies can be labeled and then added to whichever pipeline is appropriate for them, so contacts never get mixed up. The audiences are different, the automation is different, and Nutshell controls for this at its most base level.
Furthermore, Nutshell includes features like email automation, email sequencing, and custom email triggers, making it easier to communicate with different audiences and nurture them differently based on their needs.
Price: Starting at $19 per user / month for Nutshell Starter, and $35 per user per month for Nutshell Pro; all Nutshell subscriptions include unlimited contacts and free technical support
Salesforce
Salesforce has built a Nonprofit Cloud specifically to cater to non-profits. It provides non-profits a complete, 360-degree view of every part of their organization’s work.
Using the Nonprofit Cloud, organizations can create personalized engagement plans to track donor movements and improve their volunteering and fundraising efforts. On top of that, non-profits can generate new groups of potential donors (for example, a group from a recent fundraiser) and target them with a custom market campaign.
And this gives non-profits a streamlined, organized way to nurture their new relationships. The results:
The Nonprofit Cloud also has tools dedicated to advancing donors. The platform allows organizations to manage memorial gifts and in-kind gifts to nurture donor relationships in a more meaningful way, without it being robotic.
It’s multilingual, too. Non-profits can use the CRM to communicate with the constituents in English, Spanish, German, and Japanese.
Price: For qualified customers, the first 10 users are free. Although your non-profit has to meet Salesforce’s eligibility guidelines, which you can check out here.
Salsa
Over 10,000 nonprofits professionals work with Salsa. Salsa is a supporter engagement platform that encompasses nonprofit CRM, online fundraising, digital marketing and multi-channel advocacy, including click to call, direct mail, and local/state/federal targeted messaging. Salsa is uniquely designed for nonprofits, and for those organizations already using a CRM such as Salesforce, Salsa offers an integration option, Salsa Engage.
By allowing organizations to combine all their offline and online supporter information in one place, Salsa enables you to easily segment, target, and report on your data visually. Salsa also automates regular tasks such as gift acknowledgments and targeted list building, includes a library of emails and forms for jumpstarting campaigns, and offers multiple channels for training and support.
Top features:
| Donor Management | Online Donations |
| Targeted Actions | Donor Development |
| Online Petitions | Donation Processing |
| List Segmentation | Mobile Responsiveness |
| Mail Merge | Email & Social Marketing |
| Direct Mail | Reporting & Queries |
| Event Management | Task Reminders |
| Grant Management | Membership Management Software |
| Volunteer Management | Security & Permissions |
| A/B Testing | Dashboard Analytics |
| Peer-to-Peer Fundraising | Gift Acknowledgement |
Pricing:
Salsa was founded to support the 98% of nonprofits who previously couldn’t afford sophisticated, personalized communication tools. Many packages and price options are available, and are based on list size. Click here to request pricing information from Salsa.
Kindful
Kindful is a CRM built specifically for non-profits in mind.
Once a donor is entered into the system, a non-profit will be able to track their online and offline donation history, event participation, past acknowledgements, and pledges within a single profile.
As Kindful is built to help with fundraising, donor tracking, and analyzing interactions, it makes sense that it’s geared towards non-profits who raise funds online. The software gives non-profits the tools to build and customize their donation pages to accept and store donations internally.
And what about all the data? Non-profits can generate reports to track and analyze the success of their events, fundraising efforts, and their total donor pool, which can then be automatically sent to developers, CEOs, and board members.
Price: Starts at $100 / month for 1,000 contacts
Neon CRM
NeonCRM is a cloud-based nonprofit software suite built to support the good work of nonprofit organizations. Regardless of size or industry, NeonCRM helps over 5,000 nonprofit clients and 35,000 organizations engage with donors, manage memberships, track volunteers, and more. Their database and website solutions support nonprofits in all stages of development, and their flexible packages and pricing were developed with nonprofits in mind.
The NeonOne platform extends Neon’s nonprofit solutions beyond a CRM. The platform includes options for peer-to-peer fundraising, event organization, case and program management, and payment processing. In addition to offering a Quickbooks integration, their software also supports your online store.
Top features:
| Fundraising & Donor Management | Membership & Association Management |
| Events | Marketing & Communications |
| Web Integration | Social Fundraising |
| E-commerce | Quickbooks |
| Reports & Querying | Volunteer Management |
| API & Customization | Mobile Apps |
Pricing:
- $49/month for Essentials Light package
- $99/month for Essentials package
- $149/month for Impact package
- $299/month for Empower package
- Look here for more Neon CRM pricing info
Bloomerang
Bloomerang’s simple donor database solution is built around best practices to help nonprofits decrease donor attrition and increase revenue. Bloomerang pools the knowledge of leaders in the nonprofit world, including Adrian Sargeant for fundraising, Tom Ahern for communications, Kivi Leroux Miller for digital marketing, and Jay Love for nonprofit technology. The platform focuses on the core functionality your organization needs to achieve results, without the distraction of additional bells and whistles. With Bloomerang, you’ll know how your donors feel about you, find more major gift prospects, and be able to report on the metrics that matter.
Top features:
| Constituent Timeline (visual representation of all interaction with each individual and highlights of the most important interactions) | Interactive Dashboard (review donor retention rate and opportunities for improvement, incoming donations by time period, check campaign success, create to-do lists, and access recent reports) |
| Giving Summary & Engagement Level | Smart reports |
| Email Design & Distribution (email templates and rich performance analytics) | Letters & Mailings (letters, gift acknowledgements, and more available for design and print) |
| Nightly Deceased Suppression | Nightly updates from the National Change of Address (NCOA) database |
| Website integration (track individual’s website browsing activity, create and customize online giving forms and email sign-ups) | Social Media Monitoring |
| Donor Engagement Surveys | Social Listening |
Pricing:
- $99/month for 0 – 1,000 records
- $199/month for 1,001 – 5,000 records
- $299/month for 5,001 – 15,000 records
- $399/month for 15,001 – 25,000 records
- $499/month for 25,001 – 40,000 records
- Click here for complete Bloomerang pricing
CiviCRM
Did someone say…a free non-profit CRM?
That’s right. CiviCRM is an open-source CRM, so it’s free. It has powerful contact management features so non-profits can automatically store the data of every donor in one place, and customize/update their profile whenever they need to.
What also makes CiviCRM a worthwhile mention is their focus on advocacy campaigns. Non-profits can build advocacy campaigns in the CRM by tying together and tracking the progress of a campaign’s events, mailings, activities, and contributions.
The software’s reporting features aren’t bad either. Non-profits can choose between 40 pre-set reports, or build custom reports based on whatever facts and figures they need to extract from the database.
Price: Since it’s open-source, it’s free to download.
Fundly CRM
The team who created Fundly CRM have a background in non-profits, so every feature has been built with a purpose.
What’s unique about Fundly is the CRM has a real focus on management. To get the most out of a non-profit’s donor pool, Fundly gives organizations access to donor information, including giving history, campaign participation, event registration, and matching gifts. They can also track event registrations, customize event tickets, and assign sponsors.
Non-profits can also keep a closer eye on their data using Fundly. Because each donor has their own personal profile, staying up to date with their online (and offline efforts), their membership, and their funding takes nothing more than a couple of clicks.
Fundly also has a separate section in its dashboard so non-profits can monitor all of their grant applications. Each time a grant application is submitted, staff can then track the submission until it’s approved. And once it’s approved, the team can then keep an eye on what it’s being used for.
Price:Starts at $75 / month for their “easy launch” package that includes 1,000 contacts
Conclusion:
A nonprofit CRM software helps nonprofits to achieve their objectives by supporting their business processes. Nonprofit CRM software helps them stay in touch with donors, respond to queries and fulfill their obligations by keeping track of donor information and all the interactions they have had.